Vaginal Probiotics

Shoppers searched for this 8.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18.5M a year.

Searches, last 12 months

8.8M

Growth, 90 days vs prior 90

-17.8%

Conversion, latest week

7.3%

Market size, estimated

$18.5Ma year

Peak month

July2.1× the quietest month

Top search term

vaginal probiotics2.4M searches a year

Listings sell for $28.50 on average, from $8.83 to $54.15. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 60,000 to 80,000 of them. At $28.50 that is $1.7M to $2.3M a year per listing.

Average price

$28.50inside the $15 to $100 sweet spot

Price range

$8.83–$54.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

60,000–80,000

Revenue per listing a year

$1.7M–$2.3M

Returns

0.0%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Women's Health. It carries 12,298 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#29in Women's Health

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

12,298per listing

Listings tracked

12

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

53 months