Vaginal Moisturizer

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.1M a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-5.9%

Conversion, latest week

7.9%

Market size, estimated

$3.1Ma year

Peak month

January1.5× the quietest month

Top search term

vaginal moisturizer321K searches a year

Listings sell for $25.45 on average, from $9.34 to $49.51. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At $25.45 that is $153K to $204K a year per listing.

Average price

$25.45inside the $15 to $100 sweet spot

Price range

$9.34–$49.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

6,000–8,000

Revenue per listing a year

$153K–$204K

Returns

0.3%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #112 within Feminine Care. It carries 3,677 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#112in Feminine Care

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

3,677per listing

Listings tracked

17

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

62 months