Vaginal Lubricant

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $153K a year.

Searches, last 12 months

133K

Growth, 90 days vs prior 90

-10.1%

Conversion, latest week

7.1%

Market size, estimated

$153Ka year

Peak month

February1.8× the quietest month

Top search term

vaginal lubricant98K searches a year

Listings sell for $16.19 on average, from $3.56 to $49.51. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $16.19 that is $4K to $8K a year per listing.

Average price

$16.19inside the $15 to $100 sweet spot

Price range

$3.56–$49.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

0.1%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #85 within Feminine Care. It carries 25,118 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#85in Feminine Care

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

25,118per listing

Listings tracked

31

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

81 months