Vaginal Gel

Shoppers searched for this 604K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

604K

Growth, 90 days vs prior 90

-8.0%

Conversion, latest week

10.1%

Market size, estimated

$1.4Ma year

Peak month

January3.2× the quietest month

Top search term

lactomedi149K searches a year

Listings sell for $22.40 on average, from $12.70 to $33.67. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At $22.40 that is $112K to $134K a year per listing.

Average price

$22.40inside the $15 to $100 sweet spot

Price range

$12.70–$33.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

5,000–6,000

Revenue per listing a year

$112K–$134K

Returns

0.3%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #89 within Feminine Care. It carries 4,745 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#89in Feminine Care

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

4,745per listing

Listings tracked

11

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

59 months