Vaginal Estrogen Cream

Shoppers searched for this 643K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

643K

Growth, 90 days vs prior 90

+5.3%

Conversion, latest week

8.4%

Market size, estimated

$1.1Ma year

Peak month

June1.9× the quietest month

Top search term

vulva balm190K searches a year

Listings sell for $21.38 on average, from $10.38 to $39.25. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $21.38 that is $128K to $171K a year per listing.

Average price

$21.38inside the $15 to $100 sweet spot

Price range

$10.38–$39.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

6,000–8,000

Revenue per listing a year

$128K–$171K

Returns

0.8%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #356 within Feminine Care. It carries 2,432 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#356in Feminine Care

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

2,432per listing

Listings tracked

12

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

65 months