Vaginal Deodorant

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+7.0%

Conversion, latest week

8.9%

Market size, estimated

$1.1Ma year

Peak month

July1.5× the quietest month

Top search term

feminine spray304K searches a year

Listings sell for $11.70 on average, from $2.76 to $27.06. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At $11.70 that is $47K to $59K a year per listing.

Average price

$11.70under the $15 to $100 sweet spot

Price range

$2.76–$27.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

4,000–5,000

Revenue per listing a year

$47K–$59K

Returns

0.1%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #43 within Feminine Care. It carries 10,790 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

93%

Out of stock, average day

0.5%

Average rank

#43in Feminine Care

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

10,790per listing

Listings tracked

27

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

60 months