Vaginal Cream
FailThe top 5 brands take 100% of clicks, so Vaginal Cream is a Fail.
- Flapen Score
- 49 / 100Ranks 7,059 of 14,768 Health & Household niches · on the category median49
- Market size
- $1.3M/yr815K searches / yr
- 90-day growth
- +8.6%search demand this quarter
- Competition
- 80%top-5 click share · 5 brands · 59 sellers
Flapen Score
Vaginal Cream against its category
The dotted line is the Health & Household average. Past it, Vaginal Cream is stronger. Inside it, weaker.
Market
The Vaginal Cream market on Amazon at a glance
Shoppers on Amazon United States searched for Vaginal Cream 815K times last year and spent an estimated $1.3M. All 5 brands take every click. Demand peaks in Jan–Jul. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 15.4% of those searches ended in a purchase.
Shoppers searched for this 815K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.
- Searches, last 12 months
- 815K
- Growth, 90 days vs prior 90
- +8.6%
- Conversion, latest week
- 15.4%
- Market size, estimated
- $1.3Ma year
- Peak month
- January2.7× the quietest month
- Top search term
- vagisil anti itch cream293K searches a year
02 · Price
A sale here is worth $10.68.
Listings sell for $10.68 on average, from $4.61 to $29.13. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 15,000 to 20,000 of them. At $10.68 that is $160K to $214K a year per listing.
- Average price
- $10.68under the $15 to $100 sweet spot
- Price range
- $4.61–$29.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $160K–$214K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #118 within Feminine Care. It carries 14,257 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #118in Feminine Care
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 14,257per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Vaginal Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vagisil Maximum Strength Feminine Anti-Itch Cream with Benzocaine for Women Helps Relieve Yeast Infection Irritation Gynecologist Tested Fast-Acting Soothes and Cools Skin 1 oz
- Price
- $5.74
- Rating
- 4.6/5
- Reviews
- 19,528
- Age
- 22y ago

Monistat Instant Itch Relief Cream for Women Fragrance-Free Formula with Aloe Vera Soothes and Cools Vaginal Itch 1 Oz
- Price
- $5.10
- Rating
- 4.6/5
- Reviews
- 15,798
- Age
- 15y ago

Vagisil Itch Protect Daily Creme with Prebiotic Oatmeal Fragrance-Free Protective Formula with Shea Butter and Sunflower Oil pH Balanced Fast-Absorbing Moisturizer Hypoallergenic 2 oz
- Price
- $7.55
- Rating
- 4.5/5
- Reviews
- 894
- Age
- 1y ago

Vagisil Regular Strength Anti-Itch Feminine Cream for Women Gynecologist Tested Hypoallergenic Fast-acting and Long-lasting Itch Relief Vaginal Moisturizer Soothes and Cools 1 oz (Pack of 1)
- Price
- $5.76
- Rating
- 4.6/5
- Reviews
- 3,241
- Age
- 19y ago

VMAGIC by Medicine Mama Organic Vulva Balm Intimate Skin Care Menopause Support Relieves Feminine Dryness Itching & Irritation Hormone Free Vaginal Moisturizer for Women 2 oz
- Price
- $29.13
- Rating
- 4.4/5
- Reviews
- 15,391
- Age
- 14y ago
Trending
estimated 90-day click momentum
HealthWise Feminine Anti-Itch Cream | Soothing Itch Relief | Aloe Vitamin A D and E | Irritation Relief | Vagicaine | 1 oz. | External Analgesic
- Price
- $5.12
- Rating
- 4.4/5
- Reviews
- 187
- Age
- 8mo ago

Amazon Basic Care Miconazole 7 Miconazole Nitrate Vaginal Antifungal Cream 2 Percent 7-Day Yeast Infection Treatment for Women Relieves Itching and Irritation 1.59 ounce
- Price
- $7.49
- Rating
- 4.5/5
- Reviews
- 23,750
- Age
- 7y ago

Monistat Instant Itch Relief Cream for Women Fragrance-Free Formula with Aloe Vera Soothes and Cools Vaginal Itch 1 Oz
- Price
- $5.10
- Rating
- 4.6/5
- Reviews
- 15,798
- Age
- 15y ago

Monistat 1-Day Yeast Infection Treatment for Women 1 Miconazole Ovule Insert & External Itch Relief Cream (9g Tube) Combo Pack Maximum Strength
- Price
- $17.79
- Rating
- 4.6/5
- Reviews
- 25,376
- Age
- 21y ago

Monistat Instant Itch Relief Cream for Women Fragrance-Free Formula with Aloe Vera Soothes and Cools Vaginal Itch 1 Oz Pack of 2
- Price
- $12.09
- Rating
- 4.6/5
- Reviews
- 15,798
- Age
- 7y ago
Newest
by launch date
HealthWise Feminine Anti-Itch Cream | Soothing Itch Relief | Aloe Vitamin A D and E | Irritation Relief | Vagicaine | 1 oz. | External Analgesic
- Price
- $5.12
- Rating
- 4.4/5
- Reviews
- 187
- Age
- 8mo ago

Vagisil Itch Protect Daily Creme with Prebiotic Oatmeal Fragrance-Free Protective Formula with Shea Butter and Sunflower Oil pH Balanced Fast-Absorbing Moisturizer Hypoallergenic 2 oz
- Price
- $7.55
- Rating
- 4.5/5
- Reviews
- 894
- Age
- 1y ago

Vagisil Maximum Strength Feminine Anti-Itch Cream with Benzocaine for Women Helps Relieve Yeast Infection Irritation Gynecologist Tested Fast-acting Soothes and Cools Skin 1 oz (Pack of 4)
- Price
- $21.30
- Rating
- 4.6/5
- Reviews
- 19,528
- Age
- 5y ago

Monistat Instant Itch Relief Cream for Women Fragrance-Free Formula with Aloe Vera Soothes and Cools Vaginal Itch 1 Oz Pack of 2
- Price
- $12.09
- Rating
- 4.6/5
- Reviews
- 15,798
- Age
- 7y ago

Amazon Basic Care Miconazole 7 Miconazole Nitrate Vaginal Antifungal Cream 2 Percent 7-Day Yeast Infection Treatment for Women Relieves Itching and Irritation 1.59 ounce
- Price
- $7.49
- Rating
- 4.5/5
- Reviews
- 23,750
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
59
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
0%
- Vagisil65%
- Monistat25%
- Medicine Mama's Apothecary4%
- Amazon Basic Care3%
- HealthWise3%
- Open — no brand owns it (0%)
Demand
Vaginal Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Jul · busiest ÷ quietest = 2.7×
Search terms
Top Vaginal Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vagisil anti itch cream293K/yr
- vaginal cream125K/yr
- vagisil cream113K/yr
- vaginal itch53K/yr
- vaginal itch cream49K/yr
- vagina cream26K/yr
- vaginal itching27K/yr
- crema vaginal21K/yr
- feminine itch relief products14K/yr
- crema para infecciones intima de mujer13K/yr
Reviews and returns
What reviews say buyers love and hate about Vaginal Cream
We read the reviews and the return reasons for every product selling here.
“Irritated My Skin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vaginal Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









