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Vaginal Applicators

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 92% of clicks, so Vaginal Applicators is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Market size
$797K/yr437K searches / yr
90-day growth
+8.3%search demand this quarter
Competition
68%top-5 click share · 8 brands · 9 sellers

Flapen Score

Vaginal Applicators against its category

The dotted line is the Health & Household average. Past it, Vaginal Applicators is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vaginal Applicators market on Amazon at a glance

Shoppers on Amazon United States searched for Vaginal Applicators 437K times last year and spent an estimated $797K. The top 5 brands take 92% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 12.7% of those searches ended in a purchase.

Shoppers searched for this 437K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $797K a year.

Searches, last 12 months
437K
Growth, 90 days vs prior 90
+8.3%
Conversion, latest week
12.7%
Market size, estimated
$797Ka year
Peak month
May1.3× the quietest month
Top search term
vaginal applicators87K searches a year

02 · Price

A sale here is worth $14.41.

Listings sell for $14.41 on average, from $6.98 to $32.33. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $14.41 that is $43K to $58K a year per listing.

Average price
$14.41under the $15 to $100 sweet spot
Price range
$6.98–$32.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
$43K–$58K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #169 within Feminine Care. It carries 1,443 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#169in Feminine Care
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,443per listing
Listings tracked
17

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
60 months

Products

Top Vaginal Applicators products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

9

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

5%

  • Brand 144%
  • Brand 228%
  • Brand 310%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

Vaginal Applicators search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Vaginal Applicators search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vaginal applicators87K/yr
  • vaginal applicator68K/yr
  • applicator34K/yr
  • vaginal cream applicators39K/yr
  • vaginal cream applicator38K/yr
  • applicators for vag cream32K/yr
  • vaginal inserts21K/yr
  • estradiol applicators/disposable12K/yr
  • metronidazole applicator18K/yr
  • disposable vaginal applicators12K/yr

Reviews and returns

What reviews say buyers love and hate about Vaginal Applicators

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
21%of negative reviews mention “Size-Overall”
0.4%of orders come back
“Not fitting”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Vaginal Applicators questions

Answered from the same tracked data.