Vaginal Applicators
MaybeAn estimated 0.4% of orders come back. But the top 5 brands take 92% of clicks, so Vaginal Applicators is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 14,768 Health & Household niches · +6 vs the category median of 4955
- Market size
- $797K/yr437K searches / yr
- 90-day growth
- +8.3%search demand this quarter
- Competition
- 68%top-5 click share · 8 brands · 9 sellers
Flapen Score
Vaginal Applicators against its category
The dotted line is the Health & Household average. Past it, Vaginal Applicators is stronger. Inside it, weaker.
Market
The Vaginal Applicators market on Amazon at a glance
Shoppers on Amazon United States searched for Vaginal Applicators 437K times last year and spent an estimated $797K. The top 5 brands take 92% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 12.7% of those searches ended in a purchase.
Shoppers searched for this 437K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $797K a year.
- Searches, last 12 months
- 437K
- Growth, 90 days vs prior 90
- +8.3%
- Conversion, latest week
- 12.7%
- Market size, estimated
- $797Ka year
- Peak month
- May1.3× the quietest month
- Top search term
- vaginal applicators87K searches a year
02 · Price
A sale here is worth $14.41.
Listings sell for $14.41 on average, from $6.98 to $32.33. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $14.41 that is $43K to $58K a year per listing.
- Average price
- $14.41under the $15 to $100 sweet spot
- Price range
- $6.98–$32.33
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $43K–$58K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #169 within Feminine Care. It carries 1,443 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #169in Feminine Care
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 1,443per listing
- Listings tracked
- 17
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Vaginal Applicators products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
9
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
5%
- Brand 144%
- Brand 228%
- Brand 310%
- Brand 46%
- Brand 54%
- Brand 63%
- Open — no brand owns it (2 brands, 5%)
Demand
Vaginal Applicators search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Vaginal Applicators search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vaginal applicators87K/yr
- vaginal applicator68K/yr
- applicator34K/yr
- vaginal cream applicators39K/yr
- vaginal cream applicator38K/yr
- applicators for vag cream32K/yr
- vaginal inserts21K/yr
- estradiol applicators/disposable12K/yr
- metronidazole applicator18K/yr
- disposable vaginal applicators12K/yr
Reviews and returns
What reviews say buyers love and hate about Vaginal Applicators
We read the reviews and the return reasons for every product selling here.
“Not fitting”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vaginal Applicators questions
Answered from the same tracked data.









