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Vag

Fail

Shoppers spend an estimated $12K a year here, so Vag is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$12K/yr107K searches / yr
90-day growth
-25.8%search demand this quarter
Competition
27%top-5 click share · 31 brands · 206 sellers

Flapen Score

Vag against its category

The dotted line is the Health & Household average. Past it, Vag is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vag market on Amazon at a glance

Shoppers on Amazon United States searched for Vag 107K times last year and spent an estimated $12K. The top 5 brands take 52% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-25.8%
Conversion, latest week
1.0%
Market size, estimated
$12Ka year
Top search term
vag29K searches a year

02 · Price

A sale here is worth $11.68.

Listings sell for $11.68 on average, from $1.94 to $33.44. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $11.68 that is $0 to $1K a year per listing.

Average price
$11.68under the $15 to $100 sweet spot
Price range
$1.94–$33.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #48 within Feminine Care. It carries 17,695 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.1%
Average rank
#48in Feminine Care
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
17,695per listing
Listings tracked
65

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
61 months

Products

Top Vag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

31 falling

Sellers

206

Top-5 brand share

52%

Top 20: 94%

Top-5 click share

27%

Top 20: 63%

Open market

42%

  • Brand 114%
  • Brand 211%
  • Brand 311%
  • Brand 49%
  • Brand 56%
  • Brand 66%

Demand

Vag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26DecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 2.2× · 7 of 12 months tracked

Search terms

Top Vag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vag29K/yr
  • hygiene products for women18K/yr
  • higiene intimas para mujer10K/yr
  • hygiene women8K/yr
  • feminine products for women4K/yr
  • crema intima para mujer mal olor4K/yr
  • female hygiene must haves3K/yr
  • feminine hygiene supplies31K/yr

Reviews and returns

What reviews say buyers love and hate about Vag

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Smell”
15%of negative reviews mention “Smell”
0.2%of orders come back
“it smells rancid”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Vag questions

Answered from the same tracked data.