- Flapen Score
- 44 / 100Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 4944
- Market size
- $12K/yr107K searches / yr
- 90-day growth
- -25.8%search demand this quarter
- Competition
- 27%top-5 click share · 31 brands · 206 sellers
Flapen Score
Vag against its category
The dotted line is the Health & Household average. Past it, Vag is stronger. Inside it, weaker.
Market
The Vag market on Amazon at a glance
Shoppers on Amazon United States searched for Vag 107K times last year and spent an estimated $12K. The top 5 brands take 52% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.
- Searches, last 12 months
- 107K
- Growth, 90 days vs prior 90
- -25.8%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $12Ka year
- Top search term
- vag29K searches a year
02 · Price
A sale here is worth $11.68.
Listings sell for $11.68 on average, from $1.94 to $33.44. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $11.68 that is $0 to $1K a year per listing.
- Average price
- $11.68under the $15 to $100 sweet spot
- Price range
- $1.94–$33.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #48 within Feminine Care. It carries 17,695 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.1%
- Average rank
- #48in Feminine Care
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 17,695per listing
- Listings tracked
- 65
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Vag products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
2 Packs Yoni Oil for Women All Natural Feminine Oil Intimate Deodorant for Women Ph Balanced and Eliminates Odor 100% Natural Feminine Serum Made with Rose Essential Oils (1 fl oz/30 ml)
- Price
- $9.06
- Rating
- 4.4/5
- Reviews
- 1,682
- Age
- 4y ago

vH essentials Ph Balanced Daily Feminine Wash Tea Tree Oil & Prebiotic 6 Fl Oz (Pack Of 1) 54306 Clear
- Price
- $6.91
- Rating
- 4.6/5
- Reviews
- 32,552
- Age
- 11y ago

eos Body Wash Vanilla Moisturizing Creamy Gel Formula with Shea Butter Glycerin Vitamin E pH Balanced Sensitive Skin Vegan 16 fl oz
- Price
- $9.88
- Rating
- 4.8/5
- Reviews
- 19,981
- Age
- 1y ago

UJFQBH 3 Pieces African Bath Sponge African Net Long Net Bath Sponge Exfoliating Shower Body Scrubber Back Scrubber Skin Smoother Great for Daily Use (Pink Yellow Purple)
- Price
- $7.52
- Rating
- 4.4/5
- Reviews
- 33,598
- Age
- 4y ago

O Positiv URO Vaginal Probiotics for Women pH Balance with Prebiotics & Lactobacillus Vaginal Health Supplement Support Healthy Vaginal Odor & Flora 60 Count (Pack of 1) 1 Month Supply
- Price
- $28.28
- Rating
- 4.6/5
- Reviews
- 36,544
- Age
- 3y ago
Trending
estimated 90-day click momentum
eos Body Wash Vanilla Moisturizing Creamy Gel Formula with Shea Butter Glycerin Vitamin E pH Balanced Sensitive Skin Vegan 16 fl oz
- Price
- $9.88
- Rating
- 4.8/5
- Reviews
- 19,981
- Age
- 1y ago

Gillette Venus Sensitive Womens Disposable Razors - Single Package of 3 Razors
- Price
- $6.81
- Rating
- 4.7/5
- Reviews
- 33,265
- Age
- 16y ago

OGX Sensitive + Rose Water & Pink Sea Salt Exfoliating Body Scrub + Rose Quartz Gentle Exfoliating Daily Body Wash Softens Skin Body Scrub for Women Sulfate-Free Surfactants 19.5 fl oz
- Price
- $6.93
- Rating
- 4.5/5
- Reviews
- 31,033
- Age
- 6y ago

UJFQBH 3 Pieces African Bath Sponge African Net Long Net Bath Sponge Exfoliating Shower Body Scrubber Back Scrubber Skin Smoother Great for Daily Use (Pink Yellow Purple)
- Price
- $7.52
- Rating
- 4.4/5
- Reviews
- 33,598
- Age
- 4y ago

Listerine Travel Essentials Cool Mint PocketPaks Breath Strips Travel Size Mini Mouthwash Breath Fresheners Party Favor Goodie Bag Strips Kill 99% of Bad Breath Germs 3 Pack of 24 ct
- Price
- $5.33
- Rating
- 4.8/5
- Reviews
- 36,802
- Age
- 19y ago
Newest
by launch date
Dove Intimate Wash for Women 8 oz | Unscented pH-optimized feminine wash with hyaluronic acid for sensitive intimate skin and everyday comfort
- Price
- $17.72
- Rating
- 4.4/5
- Reviews
- 442
- Age
- 11mo ago

O Positiv URO pH Balanced Probiotic Wash Odor Control pH Balance Dryness & Irritation Support for Intimate Areas Probiotics & Lactic Acid 6.75 oz (Pack of 1)
- Price
- $16.01
- Rating
- 4.5/5
- Reviews
- 1,865
- Age
- 12mo ago

Secret Feminine Wash 24 HR Deodorizing Feminine Body Wash for Women Removes 6x Causes of Odor PH Balanced Safe to Use Everywhere Peach & Vanilla Blossom Scent 8.0 oz
- Price
- $7.82
- Rating
- 4.5/5
- Reviews
- 2,358
- Age
- 1y ago

eos Body Wash Vanilla Moisturizing Creamy Gel Formula with Shea Butter Glycerin Vitamin E pH Balanced Sensitive Skin Vegan 16 fl oz
- Price
- $9.88
- Rating
- 4.8/5
- Reviews
- 19,981
- Age
- 1y ago

eos Cashmere Body Wash Pink Champagne Moisturizing Body Wash Creamy Gel Formula with Shea Butter Glycerin Vitamin E pH Balanced Sensitive Skin Vegan 16 fl oz
- Price
- $9.87
- Rating
- 4.8/5
- Reviews
- 19,981
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.
Brands
31 falling
Sellers
206
Est. top-5 brand share
52%
Top 20: 94%
Est. top-5 click share
27%
Top 20: 63%
Open market
42%
- Vagisil14%
- Summer's Eve11%
- O Positiv11%
- Wovarkie9%
- eos6%
- vH essentials6%
Demand
Vag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.2× · 7 of 12 months tracked
Search terms
Top Vag search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vag29K/yr
- hygiene products for women18K/yr
- higiene intimas para mujer10K/yr
- hygiene women8K/yr
- feminine products for women4K/yr
- crema intima para mujer mal olor4K/yr
- female hygiene must haves3K/yr
- feminine hygiene supplies31K/yr
Reviews and returns
What reviews say buyers love and hate about Vag
We read the reviews and the return reasons for every product selling here.
“it smells rancid”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vag questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









