Is utogru nicotinamide whitening toothpaste profitable to sell on Amazon United States?

The niche generates $0/yr across 5 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -74.4%. Flapen's verdict: Skip it (27/100).

How competitive is the utogru nicotinamide whitening toothpaste niche?

4 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in utogru nicotinamide whitening toothpaste?

Top complaints mined from reviews: Functionality-Overall, Color, Advertised Vs Actual Product. The return rate is 0.6%.

When does demand for utogru nicotinamide whitening toothpaste peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 146.4× the quietest.

What does it cost to enter the utogru nicotinamide whitening toothpaste niche?

Listings span $7.71–$15.41; the average listing price is $12.52 (sweet spot $15–$100). The average incumbent carries 69 reviews — the moat a new listing must climb.

utogru nicotinamide whitening toothpaste

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Review moat

Incredible68.6

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Good$12.52

avg listing price — sweet spot $15–$100

Price range

Bad$7.71–$15.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$0

$0/yr · 49K searches

Growth

Bad-74.4%

90-day search growth — must beat 0% to launch

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier Quality Gap

According to Flapen's Amazon United States niche tracking, utogru nicotinamide whitening toothpaste is a $0/yr Amazon United States market (49K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 27/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

utogru nicotinamide whitening toothpaste market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $25K–$31K; units × avg price
Conversion rate: 0.0%
Avg BSR: #1,208
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 29.6%
Avg brand age: -13 months
Avg seller age: 184 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Fosiut69%
Newfs15%
Generic10%
TLNDG6%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 53 weeks — -74.4% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 146.4×

Open Trend

Top utogru nicotinamide whitening toothpaste products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Niacinamide Whitening Toothpaste Utogru Teeth Radiant Whitening Toothpaste - Enamel Care Repair and Protect Teeth Fresh Breath (2Pcs

Fosiut$15.413.9★67 rev

Niacinamide Whitening Toothpaste Niacinamide Toothpaste with Natural Gentle Care Deep Stain Removal Clean Fluoride-Free Formula is Suitable for Sensitive Teeth (1)

Newfs$13.153.5★119 rev

Niacinamide Whitening Toothpaste for Adults Sensitive Teeth Whitening Toothpaste Stain Removal for Coffee & Tea Fresh Breath Enamel Support Daily Oral Care 100g

Generic$7.713.8★14 rev

Niacinamide Whitening Toothpaste Utogru Teeth Radiant Whitening Toothpaste - Enamel Care Repair and Protect Teeth Fresh Breath (1)

Fosiut$11.253.9★67 rev

TLNDG 2.5% Niacinamide Whitening Toothpaste for Teeth and Gum Care Enamel Strengthening & Fluoride Free Formula 3.53 Oz (1)

TLNDG$15.093.7★76 rev

Newest

by launch date

Niacinamide Whitening Toothpaste for Adults Sensitive Teeth Whitening Toothpaste Stain Removal for Coffee & Tea Fresh Breath Enamel Support Daily Oral Care 100g

Generic$7.7114 rev

5mo ago

TLNDG 2.5% Niacinamide Whitening Toothpaste for Teeth and Gum Care Enamel Strengthening & Fluoride Free Formula 3.53 Oz (1)

TLNDG$15.0976 rev

9mo ago

Niacinamide Whitening Toothpaste Utogru Teeth Radiant Whitening Toothpaste - Enamel Care Repair and Protect Teeth Fresh Breath (1)

Fosiut$11.2567 rev

10mo ago

Niacinamide Whitening Toothpaste Niacinamide Toothpaste with Natural Gentle Care Deep Stain Removal Clean Fluoride-Free Formula is Suitable for Sensitive Teeth (1)

Newfs$13.15119 rev

12mo ago

Niacinamide Whitening Toothpaste Utogru Teeth Radiant Whitening Toothpaste - Enamel Care Repair and Protect Teeth Fresh Breath (2Pcs

Fosiut$15.4167 rev

1y ago

What buyers say about utogru nicotinamide whitening toothpaste

What buyers praise and complain about, mined from review topics.

What buyers love

Breathability33%

“provides breath freshness”

Tooth Sensitivity17%

“It also doesnt make your teeth too sensitive either”

Value For Money17%

“Great Product and not too $$$$$”

Tooth Brightening17%

“they are definitely whiter”

Quality-Overall17%

“Great product”

What buyers complain about

Functionality-Overall32%

“Didnt work”

Color18%

“the color didn't change at all compare to Colgate toothpaste”

Advertised Vs Actual Product18%

“Did not get the results as advertised”

Value For Money14%

“expensive”

Ingredients-Overall7%

“I took to my dentist they confirmed the ingredients are not good”

Hard Feel4%

“Hard Pass”

Quality-Overall4%

“Gross and doesn't work”

Brightness/Shine/Glow4%

“did not whiten at all”

Top return reasons

Advertised Vs Actual Product55%

Functionality-Overall25%

Value For Money10%

Size-Overall10%

Common questions

Is utogru nicotinamide whitening toothpaste profitable to sell on Amazon United States?: The niche generates $0/yr across 5 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -74.4%. Flapen's verdict: Skip it (27/100).
How competitive is the utogru nicotinamide whitening toothpaste niche?: 4 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in utogru nicotinamide whitening toothpaste?: Top complaints mined from reviews: Functionality-Overall, Color, Advertised Vs Actual Product. The return rate is 0.6%.
When does demand for utogru nicotinamide whitening toothpaste peak?: Demand peaks in Jul–Aug–Sep; the busiest month runs 146.4× the quietest.
What does it cost to enter the utogru nicotinamide whitening toothpaste niche?: Listings span $7.71–$15.41; the average listing price is $12.52 (sweet spot $15–$100). The average incumbent carries 69 reviews — the moat a new listing must climb.