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Utogru Nicotinamide Whitening Toothpaste

Fail

Shoppers spend an estimated $0 a year here, so Utogru Nicotinamide Whitening Toothpaste is a Fail.

Flapen Score
27
27 / 100
Ranks 14,596 of 14,768 Health & Household niches · −22 vs the category median of 49
Market size
$0/yr49K searches / yr
90-day growth
-74.4%search demand this quarter
Competition
100%top-5 click share · 4 brands · 5 sellers

Flapen Score

Utogru Nicotinamide Whitening Toothpaste against its category

The dotted line is the Health & Household average. Past it, Utogru Nicotinamide Whitening Toothpaste is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Utogru Nicotinamide Whitening Toothpaste market on Amazon at a glance

Shoppers on Amazon United States searched for Utogru Nicotinamide Whitening Toothpaste 49K times last year and spent an estimated $0. All 4 brands take every click. Demand peaks in Jul–Aug–Sep. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -74.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-74.4%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
August146.4× the quietest month
Top search term
utogru toothpaste46K searches a year

02 · Price

A sale here is worth $12.52.

Listings sell for $12.52 on average, from $7.71 to $15.41. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $12.52 that is $1K to $3K a year per listing.

Average price
$12.52under the $15 to $100 sweet spot
Price range
$7.71–$15.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 29.6% of listings are out of stock. The average listing ranks #1,208 within Toothpaste. It carries 69 reviews at 3.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
29.6%
Average rank
#1,208in Toothpaste
Average rating
3.76 starsAmazon United States average 4.42 stars
Average reviews
69per listing
Listings tracked
5

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for -13 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
-13 months

Products

Top Utogru Nicotinamide Whitening Toothpaste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 215%
  • Brand 310%
  • Brand 46%
  • Open — no brand owns it (0%)

Demand

Utogru Nicotinamide Whitening Toothpaste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 146.4×

Reviews and returns

What reviews say buyers love and hate about Utogru Nicotinamide Whitening Toothpaste

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Breathability”
32%of negative reviews mention “Functionality-Overall”
0.6%of orders come back
“Didnt work”
A buyer, on “Functionality-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Utogru Nicotinamide Whitening Toothpaste questions

Answered from the same tracked data.