Skip to content

Usnea

Fail

Demand is soft, at -28.4% this quarter, so Usnea is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$88K/yr46K searches / yr
90-day growth
-28.4%search demand this quarter
Competition
81%top-5 click share · 8 brands · 19 sellers

Flapen Score

Usnea against its category

The dotted line is the Health & Household average. Past it, Usnea is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Usnea market on Amazon at a glance

Shoppers on Amazon United States searched for Usnea 46K times last year and spent an estimated $88K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Feb. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-28.4%
Conversion, latest week
8.5%
Market size, estimated
$88Ka year
Peak month
January2.4× the quietest month
Top search term
usnea24K searches a year

02 · Price

A sale here is worth $22.63.

Listings sell for $22.63 on average, from $12.95 to $38.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $22.63 that is $6K to $11K a year per listing.

Average price
$22.63inside the $15 to $100 sweet spot
Price range
$12.95–$38.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$6K–$11K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3,543 within Weight Loss. It carries 113 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#3,543in Weight Loss
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
113per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Usnea products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

19

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

7%

  • Brand 128%
  • Brand 223%
  • Brand 318%
  • Brand 412%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (2 brands, 7%)

Demand

Usnea search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.4×

Search terms

Top Usnea search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • usnea24K/yr
  • usnea tincture14K/yr
  • usnea lichen7K/yr

Reviews and returns

What reviews say buyers love and hate about Usnea

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Efficiency”
20%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Didn't seem to work for me”
A buyer, on “Functionality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Usnea questions

Answered from the same tracked data.