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Usb Heating Pad

Fail

Demand is soft, at -26.6% this quarter, so Usb Heating Pad is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$156K/yr115K searches / yr
90-day growth
-26.6%search demand this quarter
Competition
54%top-5 click share · 19 brands · 34 sellers

Flapen Score

Usb Heating Pad against its category

The dotted line is the Health & Household average. Past it, Usb Heating Pad is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Usb Heating Pad market on Amazon at a glance

Shoppers on Amazon United States searched for Usb Heating Pad 115K times last year and spent an estimated $156K. The top 5 brands take 77% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $156K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-26.6%
Conversion, latest week
3.1%
Market size, estimated
$156Ka year
Peak month
November3.5× the quietest month
Top search term
usb heating pad for travel28K searches a year

02 · Price

A sale here is worth $44.06.

Listings sell for $44.06 on average, from $16.64 to $243.16. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $44.06 that is $4K to $11K a year per listing.

Average price
$44.06inside the $15 to $100 sweet spot
Price range
$16.64–$243.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$4K–$11K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #208 within Hot & Cold Therapies. It carries 3,780 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
12.5%
Average rank
#208in Hot & Cold Therapies
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
3,780per listing
Listings tracked
35

04 · Newcomers

10 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
10Amazon's first-year sales bar
Average brand age
28 months

Products

Top Usb Heating Pad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

34

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

54%

Top 20: 84%

Open market

19%

  • Brand 127%
  • Brand 223%
  • Brand 316%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Usb Heating Pad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Usb Heating Pad search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • usb heating pad for travel28K/yr
  • cordless wearable heating pad for back7K/yr
  • cordless back heating pad19K/yr
  • lower back heating pad cordless9K/yr
  • usb powered heating pad9K/yr
  • ikeepfit4K/yr
  • heat belt for back pain3K/yr
  • back heating pad cordless4K/yr
  • ikeepfit heated waist massager3K/yr
  • battery operated heating pad for back4K/yr

Reviews and returns

What reviews say buyers love and hate about Usb Heating Pad

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Heating Element”
21%of negative reviews mention “Heating”
4.1%of orders come back
“Does not get very warm”
A buyer, on “Heating”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Usb Heating Pad questions

Answered from the same tracked data.