urinal cleaner
Worth a lookShows low returns (0.3%), but soft demand (-7.1% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$30.47avg listing price — sweet spot $15–$100
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Price range
Great$7.67–$64.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great331.61avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay$115K$115K/yr · 33K searches
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, urinal cleaner is a $115K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
urinal cleaner market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $122K–$152K
- units × avg price
- Conversion rate
- 11.3%
- Avg BSR
- #310
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 89%
- Out of stock
- 3.6%
- Avg brand age
- 82 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
79
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
18%
- Escentile25%
- Brodi18%
- Instant Power14%
- Detco12%
- Active Element7%
- LVAP7%
- Open — no brand owns it (6 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top urinal cleaner search terms
- urinal cleaner14K/yr
- urinal drain cleaner4K/yr
- urinal salt remover4K/yr
- urine salt dissolver3K/yr
- urinal cleaner descaler3K/yr
- urinal descaler2K/yr
- heavy duty urinal descaler3K/yr
Top urinal cleaner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Commercial-Grade Urinal Salt Remover 4 Uses Made in USA Odor Neutralizing Urinal Cleaner for Salt Calcium Rust and Scale Build-Up Safe For All Plumbing 32 fl oz
Escentile$22.984.4★56 rev
Brodi CRETE Urinal Drain Cleaner Commercial Grade Restores Pipes to Original Diameter Urinal Descaler & Deodorizer Safe for Pipes No Harsh Fumes Urine Salt Remover 32 Fl Oz (Pack of 1)
Brodi$48.844.4★155 rev
DETCO Urinal Salt Remover Concentrate - Safe on Pipes and Plumbing Odor Control Cleans Rust Scale and Uratic Salt Build-Up 1 Quart
Detco$28.774.3★493 rev
LVAP Heavy Duty Urinal Descaler Urinal Salt Remover Commercial Grade Urinal Cleaner & Drain Odor Eliminator. Removes Calcium Rust and Scale Build Up. Safe for Plumbing 32 fl oz
LVAP$27.854.2★40 rev
Instant Power Professional Urinal Salt Remover - Helps with Uric Salt Buildup Dissolves Urine Salt Urinal Drain Cleaner for Regular and Waterless Urinals Safe on all Toilet Pipes - 32 fl oz
Instant Power$15.014.1★13 rev
Newest
by launch date
Urinal Drain Cleaner Descaler 32oz (Pack of 4 16 Uses) Urinal Salt Remover & Urine Salt Dissolver Urinal Deodorizer - Odor Eliminator Urinal Calcium Remover Heavy Duty
Active Element$41.313 rev
Urinal Drain Cleaner Descaler 32oz (Pack of 2 8 Uses) Urinal Salt Remover & Urine Salt Dissolver Urinal Deodorizer - Odor Eliminator Urinal Calcium Remover Heavy Duty
Active Element$29.753 rev
Urinal Drain Cleaner Descaler 32oz (4 Uses) Urinal Salt Remover & Urine Salt Dissolver Urinal Deodorizer - Odor Eliminator Urinal Calcium Remover Heavy Duty
Active Element$14.903 rev
LVAP Heavy Duty Urinal Descaler Urinal Salt Remover Commercial Grade Urinal Cleaner & Drain Odor Eliminator. Removes Calcium Rust and Scale Build Up. Safe for Plumbing 32 fl oz
LVAP$27.8540 rev
Instant Power Professional Urinal Salt Remover - Helps with Uric Salt Buildup Dissolves Urine Salt Urinal Drain Cleaner for Regular and Waterless Urinals Safe on all Toilet Pipes - 1 Gallon
Instant Power$64.7013 rev
Trending
90-day click momentumUrinal Drain Cleaner Descaler 32oz (Pack of 4 16 Uses) Urinal Salt Remover & Urine Salt Dissolver Urinal Deodorizer - Odor Eliminator Urinal Calcium Remover Heavy Duty
Active Element$41.315.0★
Urinal Drain Cleaner Descaler 32oz (Pack of 2 8 Uses) Urinal Salt Remover & Urine Salt Dissolver Urinal Deodorizer - Odor Eliminator Urinal Calcium Remover Heavy Duty
Active Element$29.755.0★
Urinal Drain Cleaner Descaler 32oz (4 Uses) Urinal Salt Remover & Urine Salt Dissolver Urinal Deodorizer - Odor Eliminator Urinal Calcium Remover Heavy Duty
Active Element$14.905.0★
Instant Power Professional Urinal Salt Remover - Helps with Uric Salt Buildup Dissolves Urine Salt Urinal Drain Cleaner for Regular and Waterless Urinals Safe on all Toilet Pipes - 1 Gallon
Instant Power$64.704.1★
Commercial-Grade Urinal Salt Remover 4 Uses Made in USA Odor Neutralizing Urinal Cleaner for Salt Calcium Rust and Scale Build-Up Safe For All Plumbing 32 fl oz
Escentile$22.984.4★
What buyers say about urinal cleaner
What buyers praise and complain about, mined from review topics.What buyers love
“leave a nice smelling aroma”
“Effective”
“As advertised”
“this helps me keep my home clean”
“excellent product”
“Works well and affordable price”
“Easy to use”
“This product works great if you follow the instructions which is to basically soak it and it works”
“This mattress is brand new”
“Heavy duty”
What buyers complain about
“Can't even smell it”
“Didn't work for me”
“not worth the price”
“it didn't remove any urine stain at all”
“Defective bottle”
“not as powerful as its advertisements claim”
“Other products maintenance program quit working after a while”
“Used in urinals at work that were very slow draining due to calcium buildup”
“it lasted for a week”
“clogs it up”
Top return reasons
Common questions
- Is urinal cleaner profitable to sell on Amazon United States?
- The niche generates $115K/yr across 18 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Worth a look (55/100).
- How competitive is the urinal cleaner niche?
- 12 brands and 79 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in urinal cleaner?
- Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.3%.
- When does demand for urinal cleaner peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the urinal cleaner niche?
- Listings span $7.67–$64.70; the average listing price is $30.47 (sweet spot $15–$100). The average incumbent carries 332 reviews — the moat a new listing must climb.