Is urea powder profitable to sell on Amazon United States?

The niche generates $227K/yr across 9 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +17.8%. Flapen's verdict: Worth a look (58/100).

How competitive is the urea powder niche?

6 brands and 11 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in urea powder?

Top complaints mined from reviews: Value For Money, Taste-Overall, Salt Content. The return rate is 0.0%.

When does demand for urea powder peak?

Demand peaks in Jun; the busiest month runs 1.6× the quietest.

What does it cost to enter the urea powder niche?

Listings span $9.80–$65.93; the average listing price is $44.04 (sweet spot $15–$100). The average incumbent carries 155 reviews — the moat a new listing must climb.

urea powder

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$44.04

avg listing price — sweet spot $15–$100

Review moat

Great154.78

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great$9.80–$65.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Growth

Okay+17.8%

90-day search growth — must beat 0% to launch

Market size

Okay$227K

$227K/yr · 58K searches

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, urea powder is a $227K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jun. Verdict: Worth a look — 58/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

urea powder market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $264K–$352K; units × avg price
Conversion rate: 8.8%
Avg BSR: #451
Page quality: 0%
Prime: 67%
Sponsored: 56%
Out of stock: 9.2%
Avg brand age: 52 months
Avg seller age: 143 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

NEPHCENTRIC58%
KidneyAide25%
Alpha Chemicals5%
QUBIT4%
Jkrova4%
Zhizaiql4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +17.8% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 1.6×

Open Trend

Top urea powder search terms

urea powder20K/yr +12.4%4.8% conv.
urea powder for low sodium10K/yr +14.9%9.2% conv.
urena8K/yr +50.7%8.1% conv.
ure-na 15 gram powder packet4K/yr +130.2%10.7% conv.
ure-na6K/yr +36.6%8.2% conv.
ure-na powder packets 15g for low sodium5K/yr -32.8%12.3% conv.
urea pro powder3K/yr -15.8%13.4% conv.
urena 15g lemon flavored2K/yr -45.1%14.7% conv.

All search terms

Top urea powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ure-Na USP Urea 15g Natural Lemon Lime Flavor for Low Sodium. Trusted By Americas Hospitals. Physician Developed Physician Recommended for Hyponatremia/SIADH.

NEPHCENTRIC$44.184.3★249 rev

UreaAide Unflavored Urea Powder for Low Sodium 30 Servings Oral Urea Powder for Hyponatremia-Single Ingredient 100% Medical Grade Urea with 15 gram Dose Scoop Mixes with Flavored Drinks by KidneyAide

KidneyAide$50.424.0★20 rev

NEPHCENTRIC UreaPro - Stabilized urea for Hyponatremia/Low Sodium/SIADH/SIAD from The Makers of ure-Na.

NEPHCENTRIC$65.364.4★140 rev

KidneyAide UreaAide Urea Powder Sparkling Natural Orange Flavor for Low Sodium 15 Packs Urea Powder for Hyponatremia SIADH Nephrologist Invented 100% Medical Grade Urea 15 gram Urea Per Packet

KidneyAide$53.884.3★101 rev

Urea - (NH2) 2CO - 1 Pound

Alpha Chemicals$9.804.5★753 rev

Newest

by launch date

QUBIT Urea Powder for Low Sodium/Hyponatremia/SIADH/SIAD USP-Grade High-Purity Urea Powder Supports Healthy Sodium Levels | Tasteless & Medical Food 90 Tablets

QUBIT$29.3013 rev

9mo ago

Urea Powder for Low Sodium Medical Food for Hyponatremia & SIADH | USP-Grade High-Purity Urea Powder Supports Healthy Sodium Levels Easy to Digest Natural Refreshing Flavor 100g

Jkrova$29.8923 rev

10mo ago

454g Stabilized Urea Powder for Hyponatremia Low Sodium & SIADH | USP-Grade Urea Powder Supports Healthy Sodium Balance Easy to Dissolve Pleasant Taste

Zhizaiql$47.5716 rev

11mo ago

KidneyAide UreaAide Urea Powder Sparkling Natural Orange Flavor for Low Sodium 15 Packs Urea Powder for Hyponatremia SIADH Nephrologist Invented 100% Medical Grade Urea 15 gram Urea Per Packet

KidneyAide$53.88101 rev

3y ago

ure-Na USP Urea 15g Natural Lemon Lime Flavor for Low Sodium. Trusted By Americas Hospitals. Physician Developed Physician Recommended for Hyponatremia/SIADH.

NEPHCENTRIC$44.18249 rev

3y ago

What buyers say about urea powder

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency18%

“it is very effective”

Quality-Overall15%

“Excellent product”

Salt Content15%

“helps my low sodium”

Advertised Vs Actual Product8%

“The product did exactly as advertised”

Ease Of Use7%

“It is easy to use”

Flavor4%

“Flavors does the job”

Dosage3%

“Monitoring and correct dosing are essential to ensure safety and avoid overcorrection”

Value For Money3%

“*This bulk powder is the best value”

Heart Health2%

“This product has done it's job for me. I needed to raise the salt levels in my blood”

Regulates Digestion2%

“It helps with hiponatremia”

What buyers complain about

Value For Money25%

“price is very high”

Taste-Overall12%

“which is not very tasty”

Salt Content10%

“It does not have salt in it”

Dosage5%

“Hard to correctly confirm dosage with cheap spoon”

Bitter3%

“I'd rather chug down something that was bitter”

Ease Of Chewing/Swallowing2%

“it taste so bad that you cant swallow it”

Side Effects2%

“it started to produce bad breath”

Advertised Vs Actual Product2%

“MISLEADING DESCRIPTION”

Breathability2%

“it started to produce bad breath”

Color2%

“yellow on the ends”

Top return reasons

Functionality-Overall100%

Common questions

Is urea powder profitable to sell on Amazon United States?: The niche generates $227K/yr across 9 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +17.8%. Flapen's verdict: Worth a look (58/100).
How competitive is the urea powder niche?: 6 brands and 11 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in urea powder?: Top complaints mined from reviews: Value For Money, Taste-Overall, Salt Content. The return rate is 0.0%.
When does demand for urea powder peak?: Demand peaks in Jun; the busiest month runs 1.6× the quietest.
What does it cost to enter the urea powder niche?: Listings span $9.80–$65.93; the average listing price is $44.04 (sweet spot $15–$100). The average incumbent carries 155 reviews — the moat a new listing must climb.