Upright Sleeping Pillow
FailDemand is soft, at -4.4% this quarter, so Upright Sleeping Pillow is a Fail.
- Flapen Score
- 47 / 100Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 4947
- Market size
- $123K/yr137K searches / yr
- 90-day growth
- -4.4%search demand this quarter
- Competition
- 52%top-5 click share · 23 brands · 29 sellers
Flapen Score
Upright Sleeping Pillow against its category
The dotted line is the Health & Household average. Past it, Upright Sleeping Pillow is stronger. Inside it, weaker.
Market
The Upright Sleeping Pillow market on Amazon at a glance
Shoppers on Amazon United States searched for Upright Sleeping Pillow 137K times last year and spent an estimated $123K. The top 5 brands take 63% of clicks. Demand peaks in Mar–Apr. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.
- Searches, last 12 months
- 137K
- Growth, 90 days vs prior 90
- -4.4%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $123Ka year
- Peak month
- April10.2× the quietest month
- Top search term
- upright pillows for sleeping62K searches a year
02 · Price
A sale here is worth $45.24.
Listings sell for $45.24 on average, from $26.19 to $143.17. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $45.24 that is $5K to $11K a year per listing.
- Average price
- $45.24inside the $15 to $100 sweet spot
- Price range
- $26.19–$143.17
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$11K
- Returns
- 4.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #54 within Bedroom Aids & Accessories. It carries 1,895 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 96%
- Out of stock, average day
- 1.6%
- Average rank
- #54in Bedroom Aids & Accessories
- Average rating
- 4.19 starsAmazon United States average 4.42 stars
- Average reviews
- 1,895per listing
- Listings tracked
- 28
04 · Newcomers
7 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Upright Sleeping Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 rising
Sellers
29
Top-5 brand share
63%
Top 20: 97%
Top-5 click share
52%
Top 20: 91%
Open market
33%
- Brand 122%
- Brand 215%
- Brand 310%
- Brand 48%
- Brand 58%
- Brand 64%
Demand
Upright Sleeping Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr · busiest ÷ quietest = 10.2×
Search terms
Top Upright Sleeping Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- upright pillows for sleeping62K/yr
- bedluxe wedge pillow10K/yr
- rest bed4K/yr
- prop up pillows for incline sleeping10K/yr
- wall pillows for bed13K/yr
- up right pillows for sleeping5K/yr
- upright pillow for sleeping3K/yr
- back wedge pillow for sofa5K/yr
- couch wedge6K/yr
- pillow for upright sleeping3K/yr
Reviews and returns
What reviews say buyers love and hate about Upright Sleeping Pillow
We read the reviews and the return reasons for every product selling here.
“Not as comfortable as anticipated”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Upright Sleeping Pillow questions
Answered from the same tracked data.