unwaxed dental floss
Skip itA concentrated shelf (top 5 take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$286K$286K/yr · 168K searches
Avg price
Okay$11.47avg listing price — sweet spot $15–$100
Price range
Okay$5.05–$22.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,642.71avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad93%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, unwaxed dental floss is a $286K/yr Amazon United States market (168K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
unwaxed dental floss market data
- Units sold / yr
- 25K–30K
- avg 3,000–4,000/product
- Revenue / yr
- $287K–$344K
- units × avg price
- Conversion rate
- 14.8%
- Avg BSR
- #150
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
41
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Practicon43%
- POH22%
- Oral-B13%
- Reach12%
- OraMD7%
- Casa Fiesta3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top unwaxed dental floss search terms
- unwaxed dental floss81K/yr
- unwaxed floss14K/yr
- dental floss unwaxed14K/yr
- poh dental floss unwaxed11K/yr
- unwaxed dental floss unflavored8K/yr
- non waxed dental floss5K/yr
- floss unwaxed5K/yr
- reach unwaxed dental floss5K/yr
- poh floss5K/yr
- dental floss unwaxed unflavored3K/yr
Top unwaxed dental floss products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Practicon SmileGoods Unwaxed 200 Yard Dental Floss Shred Resistant Nylon Noncoated Wax Less Wax Free Floss 1 Pack
Practicon$5.124.3★1,849 rev
POH Dental Floss Unwaxed 100 Yard- 4 Pack
POH$14.074.5★2,313 rev
REACH ULTRACLEAN Gentle Gum Care Expanding Floss Woven Non-Waxed PFAS-Free with Vitamin E for Sensitive Gums Cinnamon Mint 55YD (3-Pack)
Reach$18.464.4★911 rev
Oral B 005012 Unwaxed Dental Floss 50 M
Oral-B$6.854.2★1,415 rev
OraMD Oral Care Pure Unwaxed Dental Floss 54.6 Yards - PFAS-Free Chemical Free Shred Resistant - Unscented and Ultraclean Plaque Removal - Teeth and Gum Protection for Adults - Pack of 6
OraMD$22.574.1★703 rev
Newest
by launch dateREACH ULTRACLEAN Gentle Gum Care Expanding Floss Woven Non-Waxed PFAS-Free with Vitamin E for Sensitive Gums Cinnamon Mint 55YD (3-Pack)
Reach$18.46911 rev
OraMD Oral Care Pure Unwaxed Dental Floss 54.6 Yards - PFAS-Free Chemical Free Shred Resistant - Unscented and Ultraclean Plaque Removal - Teeth and Gum Protection for Adults - Pack of 6
OraMD$22.57703 rev
Practicon SmileGoods Unwaxed 200 Yard Dental Floss Shred Resistant Nylon Noncoated Wax Less Wax Free Floss 1 Pack
Practicon$5.121,849 rev
Oral-B EssentialFloss Cavity Defense Dental Floss 50 M 2 Pack
Oral-B$5.0510,372 rev
POH Dental Floss Unwaxed 100 Yard- 4 Pack
POH$14.072,313 rev
Trending
90-day click momentumPracticon SmileGoods Unwaxed 200 Yard Dental Floss Shred Resistant Nylon Noncoated Wax Less Wax Free Floss 1 Pack
Practicon$5.124.3★
REACH ULTRACLEAN Gentle Gum Care Expanding Floss Woven Non-Waxed PFAS-Free with Vitamin E for Sensitive Gums Cinnamon Mint 55YD (3-Pack)
Reach$18.464.4★
Oral-B EssentialFloss Cavity Defense Dental Floss 50 M 2 Pack
Oral-B$5.054.6★
POH Dental Floss Unwaxed 100 Yard- 4 Pack
POH$14.074.5★
Oral B 005012 Unwaxed Dental Floss 50 M
Oral-B$6.854.2★
What buyers say about unwaxed dental floss
What buyers praise and complain about, mined from review topics.What buyers love
“This product is affordable”
“Solid product”
“cleans as I need”
“Cleans better than anything else out there”
“Im really glad to find this thicker floss”
“Works as advertised”
“Effectiveness”
“This floss is durable and strong”
“EASY TO USE”
“super strong”
What buyers complain about
“Too thick”
“very hard to get out”
“Container very cheap”
“Expensive”
“it won't pull out”
“how it easily breaks”
“it doesn't feel like it cleans good”
“Why does it stink”
“the consistency is different”
“it seems that this last batch is flimsier”
Top return reasons
Common questions
- Is unwaxed dental floss profitable to sell on Amazon United States?
- The niche generates $286K/yr across 7 tracked products. 90-day search growth is +3.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the unwaxed dental floss niche?
- 6 brands and 41 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in unwaxed dental floss?
- Top complaints mined from reviews: Thickness, Ease Of Use, Quality-Overall. The return rate is 0.3%.
- When does demand for unwaxed dental floss peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the unwaxed dental floss niche?
- Listings span $5.05–$22.57; the average listing price is $11.47 (sweet spot $15–$100). The average incumbent carries 2,643 reviews — the moat a new listing must climb.