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Unwaxed Dental Floss

Fail

The top 5 products take 93% of clicks, so Unwaxed Dental Floss is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$286K/yr168K searches / yr
90-day growth
+3.8%search demand this quarter
Competition
93%top-5 click share · 6 brands · 41 sellers

Flapen Score

Unwaxed Dental Floss against its category

The dotted line is the Health & Household average. Past it, Unwaxed Dental Floss is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Unwaxed Dental Floss market on Amazon at a glance

Shoppers on Amazon United States searched for Unwaxed Dental Floss 168K times last year and spent an estimated $286K. The top 5 brands take 97% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 14.8% of those searches ended in a purchase.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $286K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
+3.8%
Conversion, latest week
14.8%
Market size, estimated
$286Ka year
Peak month
January1.2× the quietest month
Top search term
unwaxed dental floss81K searches a year

02 · Price

A sale here is worth $11.47.

Listings sell for $11.47 on average, from $5.05 to $22.57. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At $11.47 that is $34K to $46K a year per listing.

Average price
$11.47under the $15 to $100 sweet spot
Price range
$5.05–$22.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
3,000–4,000
Revenue per listing a year
$34K–$46K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #150 within Dental Floss & Picks. It carries 2,643 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#150in Dental Floss & Picks
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
2,643per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Unwaxed Dental Floss products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

41

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 143%
  • Brand 222%
  • Brand 313%
  • Brand 412%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Unwaxed Dental Floss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Unwaxed Dental Floss search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • unwaxed dental floss81K/yr
  • unwaxed floss14K/yr
  • dental floss unwaxed14K/yr
  • poh dental floss unwaxed11K/yr
  • unwaxed dental floss unflavored8K/yr
  • non waxed dental floss5K/yr
  • floss unwaxed5K/yr
  • reach unwaxed dental floss5K/yr
  • poh floss5K/yr
  • dental floss unwaxed unflavored3K/yr

Reviews and returns

What reviews say buyers love and hate about Unwaxed Dental Floss

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
30%of negative reviews mention “Thickness”
0.3%of orders come back
“Too thick”
A buyer, on “Thickness”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Unwaxed Dental Floss questions

Answered from the same tracked data.