Unscented Massage Oil

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months

57K

Growth, 90 days vs prior 90

-25.8%

Conversion, latest week

9.4%

Market size, estimated

$97Ka year

Peak month

February1.5× the quietest month

Top search term

unscented massage oil15K searches a year

Listings sell for $18.22 on average, from $9.77 to $45.78. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $18.22 that is $2K to $5K a year per listing.

Average price

$18.22inside the $15 to $100 sweet spot

Price range

$9.77–$45.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

0.6%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #2,346 within Massage Oils. It carries 6,635 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

95%

Out of stock, average day

0.6%

Average rank

#2,346in Massage Oils

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

6,635per listing

Listings tracked

22

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 113 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

113 months