Is unscented massage oil profitable to sell on Amazon United States?

The niche generates $97K/yr across 22 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -25.8%. Flapen's verdict: Skip it (49/100).

How competitive is the unscented massage oil niche?

18 brands and 85 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in unscented massage oil?

Top complaints mined from reviews: Smell, Motor Power, Leak-Proof. The return rate is 0.6%.

When does demand for unscented massage oil peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the unscented massage oil niche?

Listings span $9.77–$45.78; the average listing price is $18.22 (sweet spot $15–$100). The average incumbent carries 6,635 reviews — the moat a new listing must climb.

unscented massage oil

Skip it

Soft demand (-25.8% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.22

avg listing price — sweet spot $15–$100

Price range

Great$9.77–$45.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$97K

$97K/yr · 57K searches

Review moat

Bad6,635.05

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-25.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, unscented massage oil is a $97K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 66% of demand. Verdict: Skip it — 49/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

unscented massage oil market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $91K–$109K; units × avg price
Conversion rate: 9.4%
Avg BSR: #2,346
Page quality: 0%
Prime: 95%
Sponsored: 86%
Out of stock: 0.6%
Avg brand age: 113 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

65%

Top 20: 98%

Open market

29%

Brookethorne Naturals21%
Viva Naturals17%
Maccibelle14%
Nexon Botanics8%
Majestic Pure6%
Maple Holistics5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top unscented massage oil search terms

unscented massage oil15K/yr -3.2%8.2% conv.
unscented massage oil for massage therapy9K/yr -16.0%11.0% conv.
massage oil unscented7K/yr +4.7%11.2% conv.
hypoallergenic massage oil5K/yr -8.5%3.7% conv.
unscented massage oil fragrance free4K/yr -10.1%11.2% conv.
fragrance free massage oil3K/yr -0.9%6.0% conv.
massage oil unscented for massage therapy3K/yr -27.5%13.2% conv.
massage oil for massage therapy unscented3K/yr -10.9%11.0% conv.
hypoallergenic massage oil unscented3K/yr -43.6%7.4% conv.
massage oil nut free4K/yr -91.9%2.6% conv.

All search terms

Top unscented massage oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Unscented Massage Oil for Massage Therapy 100% Natural Body Oil with Sweet Almond Grapeseed & Jojoba for Premium Glide Pure Carrier Blend for Aromatherapy Brookethorne Naturals

Brookethorne Naturals$18.584.6★1,218 rev

Viva Naturals Organic Massage Oil Unscented (8 fl. oz.) - Non-Greasy Body Oil with Mess-Free Pump Moisturizing Massage Oils for Massage Therapy Non-GMO and Certified Organic 237 mL

Viva Naturals$13.304.6★1,518 rev

Maccibelle Unscented Natural Sensual Massage Oil Therapeutic Massage with Vitamin E and Aloe Vera a for Soothing Calming and Muscle Relief 8 oz Fragance Free (Unscented)

Maccibelle$9.834.4★377 rev

Unscented Massage Oil for Massage Therapy & Gua Sha 8 fl oz

Nexon Botanics$12.544.3★636 rev

Unscented Massage Oil for Massage Therapy - Gentle and Luxurious Unscented Body Oil Full Body Care with Sweet Almond Sunflower Jojoba and Vitamin E - Vegan Non GMO & Gluten Free (8 Fl Oz)

Maple Holistics$14.874.5★22 rev

Newest

by launch date

Unscented Massage Oil for Massage Therapy - Gentle and Luxurious Unscented Body Oil Full Body Care with Sweet Almond Sunflower Jojoba and Vitamin E - Vegan Non GMO & Gluten Free (8 Fl Oz)

Maple Holistics$14.8722 rev

6mo ago

Verdana Coconut Massage Oil Unscented for Massage Therapy Lightweight & Non-Greasy for Professional & Home Use Made with Fractionated Coconut Oil 16 fl oz

Verdana$12.8826 rev

7mo ago

Unscented Massage Oil for Massage Therapy & Gua Sha 8 fl oz

Nexon Botanics$12.54636 rev

1y ago

Pura 1st Herbal Therapy 8 Fl oz Massage Oil Aloe Vera Professional Massage Therapy Deep Tissue Unscented Hypoallergenic Natural Ingredients Skin Hydrating Moisturizing Muscle Relief

PURA 1st$12.9416 rev

2y ago

Fractionated Coconut Oil- Lightweight NonGreasy Skin & Massage Oil for Soft Silky Feel 100% Natural A Very Long-Lasting Glide FastAbsorbing Personal Care Oil No Scent 16.9 Fl Oz (500ML)

Essentially KateS$9.772,465 rev

3y ago

What buyers say about unscented massage oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“The quality feels solid”

Smell12%

“Nice aroma”

Moist/Dry8%

“Good hydration”

Soft Feel6%

“Soft skin”

Value For Money6%

“Good value”

Advertised Vs Actual Product5%

“Item as described”

Absorbency5%

“Easily absorbed”

Suitability Dry Skin3%

“Great for dry skin”

Suitability Oily Skin3%

“I love the way this oil is absorbed into my skin”

Oily/Greasy3%

“absorbs well without feeling overly greasy”

What buyers complain about

Smell22%

“the smell is a bit unpleasant for me”

Motor Power13%

“Bad pump”

Leak-Proof7%

“bottle leaked oil”

Allergies4%

“skin irritation”

Oily/Greasy4%

“not oily enough”

Functionality-Overall3%

“Pump did not work”

Moist/Dry3%

“does not moisturize enough to my liking”

Dilute/Watery2%

“Like water”

Size-Overall2%

“Large size”

Quality-Overall2%

“Poor quality bottle and pump”

Top return reasons

Smell21%

Motor Power20%

Leak-Proof17%

Advertised Vs Actual Product9%

Oily/Greasy6%

Size-Overall5%

Functionality-Overall4%

Value For Money2%