Unscented Laundry Detergent Powder
FailThe top 5 products take 100% of clicks, so Unscented Laundry Detergent Powder is a Fail.
- Flapen Score
- 43 / 100Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 4943
- Market size
- $48K/yr94K searches / yr
- 90-day growth
- +80.1%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 545 sellers
Flapen Score
Unscented Laundry Detergent Powder against its category
The dotted line is the Health & Household average. Past it, Unscented Laundry Detergent Powder is stronger. Inside it, weaker.
Market
The Unscented Laundry Detergent Powder market on Amazon at a glance
Shoppers on Amazon United States searched for Unscented Laundry Detergent Powder 94K times last year and spent an estimated $48K. All 3 brands take every click. Demand peaks in Jun. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +80.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.
- Searches, last 12 months
- 94K
- Growth, 90 days vs prior 90
- +80.1%
- Conversion, latest week
- 3.2%
- Market size, estimated
- $48Ka year
- Peak month
- June2.7× the quietest month
- Top search term
- tide free and gentle powder24K searches a year
02 · Price
A sale here is worth $16.00.
Listings sell for $16.00 on average, from $14.79 to $18.24. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 3,000 to 4,000 of them. At $16.00 that is $48K to $64K a year per listing.
- Average price
- $16.00inside the $15 to $100 sweet spot
- Price range
- $14.79–$18.24
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $48K–$64K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #203 within Laundry. It carries 1,682 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #203in Laundry
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 1,682per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Unscented Laundry Detergent Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tide Clean and Gentle Powder Laundry Detergent Unscented 68 Loads 77 oz
- Price
- $14.79
- Rating
- 4.6/5
- Reviews
- 577
- Age
- 1y ago

365 by Whole Foods Market Powdered Laundry Detergent Unscented 80 HE Loads 80 Ounce
- Price
- $15.26
- Rating
- 4.4/5
- Reviews
- 362
- Age
- 6y ago

Tide evo Laundry Detergent Free & Gentle Concentrated Laundry Travel Detergent and Instant Dissolve Fights Stains Better than Leading Detergent Sheet 40 Count (Packaging May Vary)
- Price
- $18.24
- Rating
- 4.3/5
- Reviews
- 1,639
- Age
- 1y ago

ARM & HAMMER Powder Laundry Detergent Free of Perfume and Dyes 100 Loads
- Price
- $15.73
- Rating
- 4.7/5
- Reviews
- 4,150
- Age
- 12y ago
Trending
estimated 90-day click momentum
Tide evo Laundry Detergent Free & Gentle Concentrated Laundry Travel Detergent and Instant Dissolve Fights Stains Better than Leading Detergent Sheet 40 Count (Packaging May Vary)
- Price
- $18.24
- Rating
- 4.3/5
- Reviews
- 1,639
- Age
- 1y ago

ARM & HAMMER Powder Laundry Detergent Free of Perfume and Dyes 100 Loads
- Price
- $15.73
- Rating
- 4.7/5
- Reviews
- 4,150
- Age
- 12y ago

365 by Whole Foods Market Powdered Laundry Detergent Unscented 80 HE Loads 80 Ounce
- Price
- $15.26
- Rating
- 4.4/5
- Reviews
- 362
- Age
- 6y ago

Tide Clean and Gentle Powder Laundry Detergent Unscented 68 Loads 77 oz
- Price
- $14.79
- Rating
- 4.6/5
- Reviews
- 577
- Age
- 1y ago
Newest
by launch date
Tide evo Laundry Detergent Free & Gentle Concentrated Laundry Travel Detergent and Instant Dissolve Fights Stains Better than Leading Detergent Sheet 40 Count (Packaging May Vary)
- Price
- $18.24
- Rating
- 4.3/5
- Reviews
- 1,639
- Age
- 1y ago

Tide Clean and Gentle Powder Laundry Detergent Unscented 68 Loads 77 oz
- Price
- $14.79
- Rating
- 4.6/5
- Reviews
- 577
- Age
- 1y ago

365 by Whole Foods Market Powdered Laundry Detergent Unscented 80 HE Loads 80 Ounce
- Price
- $15.26
- Rating
- 4.4/5
- Reviews
- 362
- Age
- 6y ago

ARM & HAMMER Powder Laundry Detergent Free of Perfume and Dyes 100 Loads
- Price
- $15.73
- Rating
- 4.7/5
- Reviews
- 4,150
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
545
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Tide77%
- 365 by Whole Foods Market17%
- Arm & Hammer6%
Demand
Unscented Laundry Detergent Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 2.7×
Search terms
Top Unscented Laundry Detergent Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tide free and gentle powder24K/yr
- tide clean and gentle powder22K/yr
- tide free and clear powder12K/yr
- tide powder free and clear5K/yr
- 365 laundry detergent powder7K/yr
- tide free powder4K/yr
- 365 powdered laundry detergent5K/yr
- 365 unscented laundry powder4K/yr
- all free and clear laundry detergent powder5K/yr
- all free and clear powder4K/yr
Reviews and returns
What reviews say buyers love and hate about Unscented Laundry Detergent Powder
We read the reviews and the return reasons for every product selling here.
“was hit with a strong artificial fragrance smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Unscented Laundry Detergent Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









