unscented laundry detergent powder
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Great$14.79–$18.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+80.1%90-day search growth — must beat 0% to launch
Avg price
Great$16.00avg listing price — sweet spot $15–$100
Review moat
Okay1,682avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$48K$48K/yr · 94K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, unscented laundry detergent powder is a $48K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 43/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
unscented laundry detergent powder market data
- Units sold / yr
- 13K–15K
- avg 3,000–4,000/product
- Revenue / yr
- $200K–$240K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #203
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 80 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
545
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Tide77%
- 365 by Whole Foods Market17%
- Arm & Hammer6%
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — +80.1% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 2.7×
Top unscented laundry detergent powder search terms
- tide free and gentle powder24K/yr
- tide clean and gentle powder22K/yr
- tide free and clear powder12K/yr
- tide powder free and clear5K/yr
- 365 laundry detergent powder7K/yr
- tide free powder4K/yr
- 365 powdered laundry detergent5K/yr
- 365 unscented laundry powder4K/yr
- all free and clear laundry detergent powder5K/yr
- all free and clear powder4K/yr
Top unscented laundry detergent powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tide Clean and Gentle Powder Laundry Detergent Unscented 68 Loads 77 oz
Tide$14.794.6★577 rev
365 by Whole Foods Market Powdered Laundry Detergent Unscented 80 HE Loads 80 Ounce
365 by Whole Foods Market$15.264.4★362 rev
Tide evo Laundry Detergent Free & Gentle Concentrated Laundry Travel Detergent and Instant Dissolve Fights Stains Better than Leading Detergent Sheet 40 Count (Packaging May Vary)
Tide$18.244.3★1,639 rev
ARM & HAMMER Powder Laundry Detergent Free of Perfume and Dyes 100 Loads
Arm & Hammer$15.734.7★4,150 rev
Newest
by launch dateTide evo Laundry Detergent Free & Gentle Concentrated Laundry Travel Detergent and Instant Dissolve Fights Stains Better than Leading Detergent Sheet 40 Count (Packaging May Vary)
Tide$18.241,639 rev
Tide Clean and Gentle Powder Laundry Detergent Unscented 68 Loads 77 oz
Tide$14.79577 rev
365 by Whole Foods Market Powdered Laundry Detergent Unscented 80 HE Loads 80 Ounce
365 by Whole Foods Market$15.26362 rev
ARM & HAMMER Powder Laundry Detergent Free of Perfume and Dyes 100 Loads
Arm & Hammer$15.734,150 rev
Trending
90-day click momentumTide evo Laundry Detergent Free & Gentle Concentrated Laundry Travel Detergent and Instant Dissolve Fights Stains Better than Leading Detergent Sheet 40 Count (Packaging May Vary)
Tide$18.244.3★
ARM & HAMMER Powder Laundry Detergent Free of Perfume and Dyes 100 Loads
Arm & Hammer$15.734.7★
365 by Whole Foods Market Powdered Laundry Detergent Unscented 80 HE Loads 80 Ounce
365 by Whole Foods Market$15.264.4★
Tide Clean and Gentle Powder Laundry Detergent Unscented 68 Loads 77 oz
Tide$14.794.6★
What buyers say about unscented laundry detergent powder
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans well”
“No noticeable scent”
“Just as good as the liquid”
“Worked really well for dorm life laundry”
“Cleans well”
“Easy to use”
“Great for sensitivities”
“Great value”
“Best eco-friendly option”
“No irritation”
What buyers complain about
“was hit with a strong artificial fragrance smell”
“Not dissolving”
“Leaves white residue”
“Does not clean well”
“too expensive”
“one of the top 80 allergens”
“is not washing out”
“stained my cloths”
“Didn't match description”
“it was sticking to my washer drum”
Top return reasons
Common questions
- Is unscented laundry detergent powder profitable to sell on Amazon United States?
- The niche generates $48K/yr across 4 tracked products. 90-day search growth is +80.1%. Flapen's verdict: Skip it (43/100).
- How competitive is the unscented laundry detergent powder niche?
- 3 brands and 545 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in unscented laundry detergent powder?
- Top complaints mined from reviews: Smell, Solubility, Residue. The return rate is 0.4%.
- When does demand for unscented laundry detergent powder peak?
- Demand peaks in Jun; the busiest month runs 2.7× the quietest.
- What does it cost to enter the unscented laundry detergent powder niche?
- Listings span $14.79–$18.24; the average listing price is $16.00 (sweet spot $15–$100). The average incumbent carries 1,682 reviews — the moat a new listing must climb.