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Unscented Laundry Detergent Powder

Fail

The top 5 products take 100% of clicks, so Unscented Laundry Detergent Powder is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$48K/yr94K searches / yr
90-day growth
+80.1%search demand this quarter
Competition
100%top-5 click share · 3 brands · 545 sellers

Flapen Score

Unscented Laundry Detergent Powder against its category

The dotted line is the Health & Household average. Past it, Unscented Laundry Detergent Powder is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Unscented Laundry Detergent Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Unscented Laundry Detergent Powder 94K times last year and spent an estimated $48K. All 3 brands take every click. Demand peaks in Jun. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +80.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
+80.1%
Conversion, latest week
3.2%
Market size, estimated
$48Ka year
Peak month
June2.7× the quietest month
Top search term
tide free and gentle powder24K searches a year

02 · Price

A sale here is worth $16.00.

Listings sell for $16.00 on average, from $14.79 to $18.24. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 3,000 to 4,000 of them. At $16.00 that is $48K to $64K a year per listing.

Average price
$16.00inside the $15 to $100 sweet spot
Price range
$14.79–$18.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
3,000–4,000
Revenue per listing a year
$48K–$64K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #203 within Laundry. It carries 1,682 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#203in Laundry
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,682per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Unscented Laundry Detergent Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

545

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 217%
  • Brand 36%

Demand

Unscented Laundry Detergent Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.7×

Search terms

Top Unscented Laundry Detergent Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tide free and gentle powder24K/yr
  • tide clean and gentle powder22K/yr
  • tide free and clear powder12K/yr
  • tide powder free and clear5K/yr
  • 365 laundry detergent powder7K/yr
  • tide free powder4K/yr
  • 365 powdered laundry detergent5K/yr
  • 365 unscented laundry powder4K/yr
  • all free and clear laundry detergent powder5K/yr
  • all free and clear powder4K/yr

Reviews and returns

What reviews say buyers love and hate about Unscented Laundry Detergent Powder

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Cleaning”
18%of negative reviews mention “Smell”
0.4%of orders come back
“was hit with a strong artificial fragrance smell”
A buyer, on “Smell”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Unscented Laundry Detergent Powder questions

Answered from the same tracked data.