Unscented Laundry Detergent

Shoppers searched for this 474K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

474K

Growth, 90 days vs prior 90

+5.0%

Conversion, latest week

13.7%

Market size, estimated

$1.0Ma year

Peak month

January1.3× the quietest month

Top search term

unscented laundry detergent136K searches a year

Listings sell for $15.87 on average, from $8.03 to $36.82. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At $15.87 that is $40K to $48K a year per listing.

Average price

$15.87inside the $15 to $100 sweet spot

Price range

$8.03–$36.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

2,500–3,000

Revenue per listing a year

$40K–$48K

Returns

0.2%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Laundry. It carries 22,675 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#64in Laundry

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

22,675per listing

Listings tracked

24

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

72 months