Is unscented dish soap profitable to sell on Amazon United States?

The niche generates $2.3M/yr across 15 tracked products. 90-day search growth is -3.6%. Flapen's verdict: Skip it (49/100).

How competitive is the unscented dish soap niche?

6 brands and 794 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in unscented dish soap?

Top complaints mined from reviews: Smell, Leak-Proof, Ease Of Cleaning. The return rate is 0.2%.

When does demand for unscented dish soap peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the unscented dish soap niche?

Listings span $3.40–$22.17; the average listing price is $11.35 (sweet spot $15–$100). The average incumbent carries 8,531 reviews — the moat a new listing must climb.

unscented dish soap

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible16.8%

search→purchase rate — share of searches ending in a sale

Market size

Incredible$2.3M

$2.3M/yr · 1.2M searches

Avg price

Okay$11.35

avg listing price — sweet spot $15–$100

Price range

Okay$3.40–$22.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad71%

top-5 click share — a locked-up shelf

Growth

Bad-3.6%

90-day search growth — must beat 0% to launch

Review moat

Bad8,531.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, unscented dish soap is a $2.3M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 49/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

unscented dish soap market data

Units sold / yr: 200K–250K; avg 10,000–12,500/product
Revenue / yr: $2.3M–$2.8M; units × avg price
Conversion rate: 16.8%
Avg BSR: #91
Page quality: 0%
Prime: 93%
Sponsored: 40%
Out of stock: 0.0%
Avg brand age: 66 months
Avg seller age: 133 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

794

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Palmolive60%
Dawn27%
Seventh Generation6%
Ivory3%
365 by Whole Foods Market2%
Molly's Suds1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top unscented dish soap search terms

palmolive dish soap273K/yr +4.7%13.8% conv.
dawn free and clear dish soap110K/yr -7.1%19.4% conv.
palmolive95K/yr +8.0%8.0% conv.
unscented dish soap82K/yr -9.7%13.1% conv.
palmolive dishwashing liquid175K/yr -36.5%11.4% conv.
free and clear dish soap66K/yr -11.5%13.3% conv.
ivory dish soap45K/yr +35.3%5.5% conv.
palmolive pure and clear dish soap52K/yr +7.2%18.8% conv.
dish soap palmolive42K/yr +10.4%10.5% conv.
clear dish soap41K/yr +1.7%16.1% conv.

All search terms

Top unscented dish soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Palmolive Ultra Dishwashing Liquid Dish Soap Pure + Clear Fragrance Free - 32.5 Fluid Ounce (Packaging may vary)

Palmolive$3.654.7★5,889 rev

Dawn Free & Clear EZ-Squeeze Dish Soap Liquid Dishwashing Liquid Grease Removal Upside Down Bottle Unscented 24.3 Fl Oz

Dawn$5.384.8★256 rev

Palmolive Ultra Strength Liquid Dish Soap Cuts Grease and Grime No Soaking Needed Powerful on Plastics Dishwashing Liquid 32.5 fl oz Bottle

Palmolive$4.064.7★6,391 rev

Palmolive Ultra Concentrated Antibacterial Liquid Dish Soap Orange Scent 32.5 Fluid Ounce

Palmolive$3.934.7★5,300 rev

Dawn Free & Clear EZ-Squeeze Dish Soap Liquid Dishwashing Liquid Grease Removal Lemon 24.3 Fl Oz (Pack of 3)

Dawn$15.024.7★661 rev

Newest

by launch date

Dawn Free & Clear EZ-Squeeze Dish Soap Liquid Dishwashing Liquid Grease Removal Lemon 24.3 Fl Oz (Pack of 3)

Dawn$15.02661 rev

1y ago

Mollys Suds Liquid Dish Soap | Clean Simple Ingredients | Extra Scrubbing Power | Unscented 24 oz - 2 Pack

Molly's Suds$21.942,030 rev

1y ago

Dawn Free & Clear EZ-Squeeze Dish Soap Liquid Dishwashing Liquid Grease Removal Upside Down Bottle Unscented 24.3 Fl Oz

Dawn$5.38256 rev

2y ago

365 by Whole Foods Market Unscented Dish Soap Plant-Derived Ingredients 24 Fl Oz

365 by Whole Foods Market$3.407,265 rev

3y ago

Seventh Generation Dish Soap Refill Free & Clear 50 fl oz 3 Pack Plant-Based Dishwashing Liquid for Grease & Tough Food Messes For Sensitive Skin

Seventh Generation$19.083,354 rev

3y ago

What buyers say about unscented dish soap

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning15%

“Cleans great”

Smell14%

“Fresh scent”

Value For Money9%

“Good value for the money”

Quality-Overall9%

“Great everyday dish soap, good quality”

De-Grease6%

“Cuts grease”

Efficiency4%

“Effective,”

Ease Of Use3%

“Easy to use bottle”

Cleansing3%

“Cleans great”

Advertised Vs Actual Product3%

“As advertised”

Washability2%

“It's what I've used for decades to wash hand washable clothes and bathing suits”

What buyers complain about

Smell16%

“Amazon basics - smells like chemicals”

Leak-Proof13%

“Leaked Everywhere”

Ease Of Cleaning7%

“wasn't much of a powerful cleaner”

Allergies4%

“inflamed the skin”

Dilute/Watery4%

“Really watery”

Value For Money4%

“it was expensive”

De-Grease2%

“Grease doesnt stand a chance”

Size-Overall2%

“The bottles are larger”

Ease Of Use1%

“Difficult to use”

Advertised Vs Actual Product1%

“False advertizing”

Top return reasons

Leak-Proof68%

Smell7%

Value For Money5%

Advertised Vs Actual Product4%

Size-Overall2%

Ease Of Cleaning1%

Color1%

Contamination1%

Moist/Dry1%

Functionality-Overall1%

Common questions

Is unscented dish soap profitable to sell on Amazon United States?: The niche generates $2.3M/yr across 15 tracked products. 90-day search growth is -3.6%. Flapen's verdict: Skip it (49/100).
How competitive is the unscented dish soap niche?: 6 brands and 794 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in unscented dish soap?: Top complaints mined from reviews: Smell, Leak-Proof, Ease Of Cleaning. The return rate is 0.2%.
When does demand for unscented dish soap peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the unscented dish soap niche?: Listings span $3.40–$22.17; the average listing price is $11.35 (sweet spot $15–$100). The average incumbent carries 8,531 reviews — the moat a new listing must climb.