Unscented Cleaning Products

Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $648K a year.

Searches, last 12 months

315K

Growth, 90 days vs prior 90

+1.3%

Conversion, latest week

14.1%

Market size, estimated

$648Ka year

Top search term

seventh generation all purpose cleaner133K searches a year

Listings sell for $14.59 on average, from $3.88 to $38.08. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At $14.59 that is $36K to $44K a year per listing.

Average price

$14.59under the $15 to $100 sweet spot

Price range

$3.88–$38.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,500–3,000

Revenue per listing a year

$36K–$44K

Returns

0.3%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #304 within All-Purpose Cleaners. It carries 3,691 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#304in All-Purpose Cleaners

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

3,691per listing

Listings tracked

16

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

80 months