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Unna Boot

Maybe

Products sell for $29.26 on average, inside the sweet spot. But demand is soft, at +2.1% this quarter, so Unna Boot is a Maybe.

Flapen Score
54
54 / 100
Top 28% of 14,768 Health & Household niches · +5 vs the category median of 49
Market size
$208K/yr73K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
50%top-5 click share · 10 brands · 55 sellers

Flapen Score

Unna Boot against its category

The dotted line is the Health & Household average. Past it, Unna Boot is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Unna Boot market on Amazon at a glance

Shoppers on Amazon United States searched for Unna Boot 73K times last year and spent an estimated $208K. The top 5 brands take 84% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $208K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
9.7%
Market size, estimated
$208Ka year
Peak month
May1.1× the quietest month
Top search term
unna boot31K searches a year

02 · Price

A sale here is worth $29.26.

Listings sell for $29.26 on average, from $9.01 to $75.91. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $29.26 that is $7K to $15K a year per listing.

Average price
$29.26inside the $15 to $100 sweet spot
Price range
$9.01–$75.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$7K–$15K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #456 within Bandages & Bandaging Supplies. It carries 455 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#456in Bandages & Bandaging Supplies
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
455per listing
Listings tracked
24

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
82 months

Products

Top Unna Boot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

55

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

50%

Top 20: 96%

Open market

10%

  • Brand 128%
  • Brand 221%
  • Brand 314%
  • Brand 413%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (4 brands, 10%)

Demand

Unna Boot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.1×

Search terms

Top Unna Boot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • unna boot31K/yr
  • unna boot with zinc and calamine17K/yr
  • una boot wrap with zinc and calamine5K/yr
  • unna boot with zinc5K/yr
  • una boot4K/yr
  • unna5K/yr
  • unna boots3K/yr
  • una boots3K/yr

Reviews and returns

What reviews say buyers love and hate about Unna Boot

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Ease Of Cleaning”
2.7%of orders come back
“messy”
A buyer, on “Ease Of Cleaning”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Unna Boot questions

Answered from the same tracked data.