Unicorn Toothbrush
FailDemand is soft, at -39.1% this quarter, so Unicorn Toothbrush is a Fail.
- Flapen Score
- 41 / 100Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 4941
- Market size
- $76K/yr69K searches / yr
- 90-day growth
- -39.1%search demand this quarter
- Competition
- 61%top-5 click share · 13 brands · 49 sellers
Flapen Score
Unicorn Toothbrush against its category
The dotted line is the Health & Household average. Past it, Unicorn Toothbrush is stronger. Inside it, weaker.
Market
The Unicorn Toothbrush market on Amazon at a glance
Shoppers on Amazon United States searched for Unicorn Toothbrush 69K times last year and spent an estimated $76K. The top 5 brands take 82% of clicks. Demand peaks in Mar–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 7.9% of those searches ended in a purchase.
Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -39.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.
- Searches, last 12 months
- 69K
- Growth, 90 days vs prior 90
- -39.1%
- Conversion, latest week
- 7.9%
- Market size, estimated
- $76Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- unicorn toothbrush35K searches a year
02 · Price
A sale here is worth $14.03.
Listings sell for $14.03 on average, from $3.04 to $20.62. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $14.03 that is $1K to $4K a year per listing.
- Average price
- $14.03under the $15 to $100 sweet spot
- Price range
- $3.04–$20.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$4K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #41 within Baby & Child Dental Care. It carries 9,337 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 95%
- Out of stock, average day
- 1.5%
- Average rank
- #41in Baby & Child Dental Care
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 9,337per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Unicorn Toothbrush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Brusheez Kids Electric Toothbrush Set - Safe & Effective for Ages 3+ - Parent Tested & Approved with Gentle Bristles 2 Brush Heads Rinse Cup 2-Minute Timer & Storage Base (Sparkle the Unicorn)
- Price
- $19.12
- Rating
- 4.5/5
- Reviews
- 25,213
- Age
- 7y ago

Kids Electric Toothbrush with Timer Toddler Toothbrush Age 2-4-8-12 Electric Toothbrush Kids Rainbow LED Light Up Vibrating Toothbrush Battery Operated Childrens Girls Sonic Tooth Brush (Pink Unicorn)
- Price
- $16.26
- Rating
- 4.6/5
- Reviews
- 5,180
- Age
- 8y ago

Colgate Kids Battery Powered Toothbrush Kids Battery Toothbrush with Included AA Battery Extra Soft Bristles Flat-Laying Handle to Prevent Rolling Unicorn Toothbrush 1 Pack
- Price
- $6.40
- Rating
- 4.8/5
- Reviews
- 15,538
- Age
- 5y ago

Brusheez Kids Electric Toothbrush Set - Safe & Effective for Ages 3+ - Parent Tested & Approved with Gentle Bristles 2 Brush Heads Rinse Cup 2-Minute Timer & Storage Base (Pepper the Dino)
- Price
- $18.60
- Rating
- 4.5/5
- Reviews
- 25,213
- Age
- 7y ago

Brusheez Kids Electric Toothbrush Set - Safe & Effective for Ages 3+ - Parent Tested & Approved with Gentle Bristles 2 Brush Heads Rinse Cup 2-Minute Timer & Storage Base (Prancy the Pony)
- Price
- $18.23
- Rating
- 4.5/5
- Reviews
- 25,213
- Age
- 9y ago
Trending
estimated 90-day click momentum
Tender Me Renew The Life Kids Toothbrush - Unicorn Magic Soft Bristle Manual Travel Tooth Brush with Caps for Boys & Girls Extra Soft 3 Pack
- Price
- $7.02
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 7mo ago

Brusheez Kids Electric Toothbrush Set - Safe & Effective for Ages 3+ - Parent Tested & Approved with Gentle Bristles 2 Brush Heads Rinse Cup 2-Minute Timer & Storage Base (Snappy the Croc)
- Price
- $18.94
- Rating
- 4.5/5
- Reviews
- 25,213
- Age
- 9y ago

Kids Electric Toothbrush with Timer Toddler Toothbrush Age 2-4-8-12 Electric Toothbrush Kids Rainbow LED Light Up Vibrating Toothbrush Battery Operated Childrens Girls Sonic Tooth Brush (Pink Unicorn)
- Price
- $16.26
- Rating
- 4.6/5
- Reviews
- 5,180
- Age
- 8y ago

Brusheez Kids Electric Toothbrush Set - Safe & Effective for Ages 3+ - Parent Tested & Approved with Gentle Bristles 2 Brush Heads Rinse Cup 2-Minute Timer & Storage Base (Pepper the Dino)
- Price
- $18.60
- Rating
- 4.5/5
- Reviews
- 25,213
- Age
- 7y ago

Brusheez Kids Electric Toothbrush Set - Safe & Effective for Ages 3+ - Parent Tested & Approved with Gentle Bristles 2 Brush Heads Rinse Cup 2-Minute Timer & Storage Base (Prancy the Pony)
- Price
- $18.23
- Rating
- 4.5/5
- Reviews
- 25,213
- Age
- 9y ago
Newest
by launch date
Tender Me Renew The Life Kids Toothbrush - Unicorn Magic Soft Bristle Manual Travel Tooth Brush with Caps for Boys & Girls Extra Soft 3 Pack
- Price
- $7.02
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 7mo ago

ReDISEN Electric Toothbrush for Kids Toddler 1-5 Years Unicorn Toothbrush with LED Light 360 Sonic Baby Toothbrush 2 Min Timer Gentle Vibration Pink Unicorn Design for Girls
- Price
- $19.78
- Rating
- 4.2/5
- Reviews
- 111
- Age
- 11mo ago

Colgate Kids Battery Powered Unicorn Toothbrush 1 Ct
- Price
- $4.52
- Rating
- 4.8/5
- Reviews
- 15,538
- Age
- 1y ago

Brusheez Little Toddlers Sonic Toothbrush - Safe & Gentle Toothbrush for Ages 1-3 with Built-in Light-Up 2-Minute Timer Extra Brush Head & Storage Base for First-Time Brushers (Lucky the Unicorn)
- Price
- $18.44
- Rating
- 4.2/5
- Reviews
- 182
- Age
- 2y ago

Brusheez Little Toddlers Sonic Toothbrush - Safe & Gentle Toothbrush for Ages 1-3 with Built-in Light-Up 2-Minute Timer Extra Brush Head & Storage Base for First-Time Brushers (Rex the Dinosaur)
- Price
- $18.29
- Rating
- 4.2/5
- Reviews
- 182
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
49
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 99%
Open market
15%
- Brusheez46%
- DADA-TECH15%
- Colgate13%
- Jordan*4%
- FIREFLY4%
- GuruNanda3%
- Open — no brand owns it (7 brands, 15%)
Demand
Unicorn Toothbrush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Unicorn Toothbrush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- unicorn toothbrush35K/yr
- brusheez10K/yr
- brusheez kids electric toothbrush10K/yr
- unicorn electric toothbrush5K/yr
- unicorn toothbrush for kids 4-76K/yr
- kids unicorn toothbrush electric2K/yr
Reviews and returns
What reviews say buyers love and hate about Unicorn Toothbrush
We read the reviews and the return reasons for every product selling here.
“it breaks quickly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Unicorn Toothbrush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









