Unflavored Toothpaste

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $525K a year.

Searches, last 12 months

200K

Growth, 90 days vs prior 90

+4.6%

Conversion, latest week

13.0%

Market size, estimated

$525Ka year

Peak month

September1.7× the quietest month

Top search term

unflavored toothpaste46K searches a year

Listings sell for $20.22 on average, from $7.22 to $50.28. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 4,000 to 5,000 of them. At $20.22 that is $81K to $101K a year per listing.

Average price

$20.22inside the $15 to $100 sweet spot

Price range

$7.22–$50.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

4,000–5,000

Revenue per listing a year

$81K–$101K

Returns

0.7%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #332 within Baby & Child Dental Care. It carries 1,557 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#332in Baby & Child Dental Care

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

1,557per listing

Listings tracked

4

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

67 months