Unflavored Protein Powder

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.8M a year.

Searches, last 12 months

2.7M

Growth, 90 days vs prior 90

+3.8%

Conversion, latest week

6.9%

Market size, estimated

$8.8Ma year

Peak month

May2.0× the quietest month

Top search term

naked whey protein719K searches a year

Listings sell for $46.71 on average, from $20.84 to $98.60. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At $46.71 that is $280K to $374K a year per listing.

Average price

$46.71inside the $15 to $100 sweet spot

Price range

$20.84–$98.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

6,000–8,000

Revenue per listing a year

$280K–$374K

Returns

0.0%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Protein. It carries 7,055 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#29in Protein

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

7,055per listing

Listings tracked

20

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

74 months