Unbleached Paper Towels

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months

57K

Growth, 90 days vs prior 90

+3.7%

Conversion, latest week

7.4%

Market size, estimated

$107Ka year

Peak month

April3.2× the quietest month

Top search term

unbleached paper towels48K searches a year

Listings sell for $25.13 on average, from $1.75 to $79.20. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $25.13 that is $3K to $6K a year per listing.

Average price

$25.13inside the $15 to $100 sweet spot

Price range

$1.75–$79.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$3K–$6K

Returns

0.1%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #169 within Paper Towels. It carries 7,161 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

89%

Out of stock, average day

2.3%

Average rank

#169in Paper Towels

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

7,161per listing

Listings tracked

18

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

58 months