Is umzu profitable to sell on Amazon United States?

The niche generates $85K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.1%. Flapen's verdict: Skip it (36/100).

How competitive is the umzu niche?

3 brands and 10 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in umzu?

Top complaints mined from reviews: Taste-Overall, Blood Pressure, Functionality-Overall. The return rate is 0.0%.

When does demand for umzu peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the umzu niche?

Listings span $17.96–$38.17; the average listing price is $26.29 (sweet spot $15–$100). The average incumbent carries 8,048 reviews — the moat a new listing must climb.

umzu

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.29

avg listing price — sweet spot $15–$100

Price range

Incredible$17.96–$38.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,048

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$85K

$85K/yr · 56K searches

Growth

Bad-29.1%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, umzu is a $85K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

umzu market data

Units sold / yr: 6K–8K; avg 1,000–1,250/product
Revenue / yr: $158K–$210K; units × avg price
Conversion rate: 5.8%
Avg BSR: #16
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 0.0%
Avg brand age: 47 months
Avg seller age: 147 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

HumanN75%
Force Factor17%
Nautical Elements8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top umzu search terms

super beets capsules42K/yr -26.0%7.5% conv.
superbeets capsules6K/yr -38.9%14.6% conv.
red boost7K/yr -38.4%0.0% conv.
red boost blood flow support585/yr -51.7%0.0% conv.
red boost hardwood tonic40/yr -40.0%0.0% conv.

All search terms

Top umzu products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Humann SuperBeets Beet Root Capsules Quick Release 1000mg Helps Support Nitric Oxide Production Blood Pressure Support Heart Health Contains Non-GMO Beetroot Powder Studied Antioxidants 90 Count

HumanN$24.104.5★10,008 rev

Humann SuperBeets Beet Root Capsules Quick Release 1000mg Helps Support Nitric Oxide Production Blood Pressure Support Heart Health Contains Non-GMO Beetroot Powder Studied Antioxidants 180 Count

HumanN$38.174.5★10,008 rev

Force Factor Total Beets Heart Health Capsules 90 Count

Force Factor$30.854.5★338 rev

Force Factor Total Beets Blood Pressure Support Capsules 90 Count

Force Factor$17.964.5★3,317 rev

Beet Root Capsules - 1200mg Per Serving - 200 Beet Root Powder Capsules - Beetroot Powder Supports Blood Pressure Athletic Performance Digestive Immune System (Pure Non-GMO & Gluten Free

Nautical Elements$20.394.6★16,569 rev

Newest

by launch date

Force Factor Total Beets Heart Health Capsules 90 Count

Force Factor$30.85338 rev

7mo ago

Force Factor Total Beets Blood Pressure Support Capsules 90 Count

Force Factor$17.963,317 rev

1y ago

Humann SuperBeets Beet Root Capsules Quick Release 1000mg Helps Support Nitric Oxide Production Blood Pressure Support Heart Health Contains Non-GMO Beetroot Powder Studied Antioxidants 180 Count

HumanN$38.1710,008 rev

1y ago

Humann SuperBeets Beet Root Capsules Quick Release 1000mg Helps Support Nitric Oxide Production Blood Pressure Support Heart Health Contains Non-GMO Beetroot Powder Studied Antioxidants 90 Count

HumanN$24.1010,008 rev

3y ago

Beet Root Capsules - 1200mg Per Serving - 200 Beet Root Powder Capsules - Beetroot Powder Supports Blood Pressure Athletic Performance Digestive Immune System (Pure Non-GMO & Gluten Free

Nautical Elements$20.3916,569 rev

6y ago

What buyers say about umzu

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Quality, easy to take”

Blood Pressure15%

“GOOD FOR HIGH BLOOD PRESSURE”

Advertised Vs Actual Product9%

“Exactly as described”

Heart Health8%

“They work great to lower cholesterol”

Value For Money8%

“Reasonably priced”

Vitamin6%

“Good vitamin”

Efficiency5%

“Works well”

Ease Of Chewing/Swallowing3%

“Easy to chew and good flavor”

Energy Level3%

“Energy boost”

Dosage2%

“the bottle fits in my medicine cabinet”

What buyers complain about

Taste-Overall13%

“The capsules taste horrible”

Blood Pressure12%

“my blood pressure increased”

Functionality-Overall7%

“Does NOT help”

Dosage7%

“Not 1000mg”

Side Effects6%

“Made me sick”

Value For Money5%

“pricey”

Smell4%

“They smell like raw beets cooking”

Acid Regulator/Stomach Ache Relief4%

“I had intense stomach pain later in the day that lasted most of the evening”

Size-Overall3%

“The capsules are small”

Allergies3%

“Allergic reaction”

Top return reasons

Functionality-Overall67%

Smell33%

Common questions

Is umzu profitable to sell on Amazon United States?: The niche generates $85K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.1%. Flapen's verdict: Skip it (36/100).
How competitive is the umzu niche?: 3 brands and 10 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in umzu?: Top complaints mined from reviews: Taste-Overall, Blood Pressure, Functionality-Overall. The return rate is 0.0%.
When does demand for umzu peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the umzu niche?: Listings span $17.96–$38.17; the average listing price is $26.29 (sweet spot $15–$100). The average incumbent carries 8,048 reviews — the moat a new listing must climb.