Is umbrella straws profitable to sell on Amazon United States?

The niche generates $83K/yr across 20 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +167.5%. Flapen's verdict: Worth a look (56/100).

How competitive is the umbrella straws niche?

15 brands and 18 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in umbrella straws?

Top complaints mined from reviews: Ease Of Use, Strength, Quality-Overall. The return rate is 1.9%.

When does demand for umbrella straws peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 8.0× the quietest.

What does it cost to enter the umbrella straws niche?

Listings span $5.67–$31.15; the average listing price is $10.16 (sweet spot $15–$100). The average incumbent carries 1,861 reviews — the moat a new listing must climb.

umbrella straws

Worth a look

Shows demand growing +167.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+167.5%

90-day search growth — must beat 0% to launch

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Returns

Great1.9%

return rate — above 5% kills the launch gate

Price range

Good$5.67–$31.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,860.95

avg incumbent reviews — the moat a new listing must climb

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$10.16

avg listing price — sweet spot $15–$100

Market size

Bad$83K

$83K/yr · 87K searches

Signals Trending

According to Flapen's Amazon United States niche tracking, umbrella straws is a $83K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 56/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

umbrella straws market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $81K–$102K; units × avg price
Conversion rate: 9.4%
Avg BSR: #330
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 2.1%
Avg brand age: 33 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 flat

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

21%

PAXCOO31%
ALINK14%
BLUE TOP12%
WELLFAR11%
Girla7%
Comfy Package4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +167.5% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.0×

Open Trend

Top umbrella straws search terms

umbrella straws41K/yr +159.6%10.1% conv.
tropical straws9K/yr +117.6%4.5% conv.
umbrella straws for drinks9K/yr +141.0%10.0% conv.
hawaiian straws7K/yr +243.0%5.8% conv.
luau straws6K/yr +353.5%5.1% conv.
straws with umbrellas5K/yr +317.4%10.7% conv.
umbrella straw4K/yr +112.1%11.2% conv.
drink umbrella straws3K/yr +190.0%9.2% conv.
umbrella straws for cocktails3K/yr +94.0%9.4% conv.

All search terms

Top umbrella straws products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Paxcoo 50pc Umbrella Straws for Cocktails Tropical Hawaiian Luau Party Decorations (Assorted Colors)

PAXCOO$7.364.6★1,179 rev

BLUE TOP 100pcs Umbrella Drink Straws 9.45 Inch Assorted Colors Fancy Mini Paper Umbrella Drink for Cocktail Milkshake Juice Great for Valentines Day Beach Party Hawaiian Party Luau Party Bar

BLUE TOP$9.824.6★1,095 rev

WELLFAR Fun Umbrella Drink Straws Tropical Cocktail Straws with Mini Umbrella Tiki & Hawaiian Party Decorations Colorful Parasol Straw for Margarita Pina Colada Mojito Summer Beverages. 50 PCS

WELLFAR$6.494.3★72 rev

ALINK 50 Umbrella Parasol Drinking Straws Hawaiian Beach Cocktail Luau Party Decorations Supplies

ALINK$6.914.6★10,356 rev

50PCS Umbrella Straws Drink Umbrellas for Hawaiian Tropical Luau Tiki Party

Girla$6.954.4★86 rev

Newest

by launch date

Drink Umbrellas Cocktail Picks Paper Umbrella Toothpicks Umbrella Straws 120PCS Bamboo Fruit Skewer Sticks for Food Appetizers Charcuterie Tropical Hawaiian Luau Tiki Party Decorations Accessories

LAIYPHO$8.618 rev

1mo ago

shuielai 50 PCS Umbrella Drink Straws Tropical Parasol Straws - Colorful for Tiki Hawaiian Party Cocktails Summer Beverages

shuielai$6.950 rev

3mo ago

50PCS Umbrella Straws Drink Umbrellas for Hawaiian Tropical Luau Tiki Party

Girla$6.9586 rev

3mo ago

[100 Pcs] Cocktail Drink Umbrellas Straws and Picks - 9.45 Colorful Straw & 4 Cocktail Umbrella for Drinks Party Straws and Toothpicks for Luau Tropical Aloha Hawaiian Tiki Bar Decorations

ONEYIM$8.9913 rev

5mo ago

Hawaiian Luau Party Favor Drinking Straws 24Pcs -Summer Beach Pool Birthday Party Supplies-Crazy Silly Straws -Reusable Plastic Drink Straw for Tropical Luau Theme Party Decorations+2 Cleaning Brushes

LEDUO$10.5742 rev

8mo ago

What buyers say about umbrella straws

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Good quality”

Color18%

“they are very colorful”

Advertised Vs Actual Product9%

“Exactly as pictured”

Durability8%

“so far there has been no tears or breaks”

Value For Money8%

“for a great price”

Ease Of Use6%

“Convenient straw and umbrella all in one”

Design-Overall4%

“The designs are cute and colorful”

Gifting Purpose4%

“Gifts”

Fun/Entertainment Experience3%

“Fun, sturdy, and great for summer”

Touch/Button Controls3%

“Added the perfect touch”

What buyers complain about

Ease Of Use20%

“Didn't open very well”

Strength16%

“Fragile”

Quality-Overall12%

“Very cheap and not pretty”

Advertised Vs Actual Product8%

“do not function as pictured”

Size-Overall7%

“its very narrow”

Thickness4%

“just not great for anything thick”

Time Taken4%

“time consuming”

Assembly/Installation4%

“The only challenge was assembling the flamingo and pineapple decorations, which was a bit more time-consuming than expected”

Durability4%

“if you were not careful opening them up they would broke easily”

Ease Of Cleaning2%

“These were dirty and disgusting and we could not use”

Top return reasons

Value For Money20%

Quality-Overall19%

Size-Overall18%

Material Quality8%

Advertised Vs Actual Product7%

Strength7%

Functionality-Overall6%

Thin4%

Color3%

Smell1%

Common questions

Is umbrella straws profitable to sell on Amazon United States?: The niche generates $83K/yr across 20 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +167.5%. Flapen's verdict: Worth a look (56/100).
How competitive is the umbrella straws niche?: 15 brands and 18 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in umbrella straws?: Top complaints mined from reviews: Ease Of Use, Strength, Quality-Overall. The return rate is 1.9%.
When does demand for umbrella straws peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 8.0× the quietest.
What does it cost to enter the umbrella straws niche?: Listings span $5.67–$31.15; the average listing price is $10.16 (sweet spot $15–$100). The average incumbent carries 1,861 reviews — the moat a new listing must climb.