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48

umary

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 39Growth 29Conversion 42Competition 10Returns 100Price range 90Avg price 94Brand share 5Review moat 65Quality gap 96

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Great$46.83

avg listing price — sweet spot $15–$100

Price range

Great$9.98–$100.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good912.5

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Market size

Okay$201K

$201K/yr · 129K searches

Growth

Okay+3.2%

90-day search growth — must beat 0% to launch

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, umary is a $201K/yr Amazon United States market (129K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 48/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

umary market data

Units sold / yr
5K–6K
avg 500–750/product
Revenue / yr
$234K–$281K
units × avg price
Conversion rate
3.3%
Avg BSR
#227
Page quality
0%
Prime
100%
Sponsored
88%
Out of stock
0.0%
Avg brand age
63 months
Avg seller age
172 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

12

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • SILKMYST52%
  • MOMARY NUTRITION22%
  • Keszciy13%
  • AMARY7%
  • JOINT MARY4%
  • Horbäach2%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +3.2% search growth over the last 90 days.
25K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 4.1×

Top umary search terms

  • umary hyaluronic acid 60 caplets 850 mg35K/yr
  • umary33K/yr
  • umary hyaluronic acid 60 caplets 850 mg from mexico5K/yr
  • umary usa hyaluronic acid 850mg3K/yr
  • umary acido hialuronico 850 mg mexico4K/yr
  • umary acido hialuronico5K/yr
  • umary supplement5K/yr
  • u mary supplement for joints3K/yr
  • umovy hyaluronic acid 60 caplets 850 mg 2 pack4K/yr
  • umary hyaluronic acid supplements4K/yr
All search terms

Top umary products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$20K20%$40K30%$60K40%$80K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

What buyers say about umary

What buyers praise and complain about, mined from review topics.

What buyers love

Joint Pain34%

“Great for joint pain”

Value For Money11%

“worth every penny”

Skin Health8%

“Clears skin”

Quality-Overall7%

“Great price and consistent quality”

Ease Of Chewing/Swallowing6%

“which I appreciate because Im not trying to swallow a small submarine”

Vitamin5%

“Great supplement”

Dosage4%

“I decided a good boost the the amount of mg one could take daily and purchased this”

Moist/Dry4%

“Really great for that post menopausal dryness”

Efficiency3%

“It works great”

Regulates Digestion2%

“Very useful, no side effects or digestive issues”

What buyers complain about

Functionality-Overall23%

“Didn't work for me”

Dosage15%

“Huge type saying 1000mg with very teeny tiny type saying per serving The label should read 500mg”

Pain Relief-Overall13%

“Does not work on shoulder pain”

Ingredients-Overall8%

“Not the same ingredients”

Smell8%

“The pills stink”

Value For Money8%

“Waste of money”

Advertised Vs Actual Product5%

“Sleazy marketing”

Moist/Dry5%

“My eyes are so dry”

Size-Overall5%

“Large size capsule”

Certifications3%

“Clearly the quality of this product has gone downhill as it is not FDA approved”

Top return reasons

Side Effects50%
Heart Health50%

Common questions

Is umary profitable to sell on Amazon United States?
The niche generates $201K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Skip it (48/100).
How competitive is the umary niche?
6 brands and 12 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in umary?
Top complaints mined from reviews: Functionality-Overall, Dosage, Pain Relief-Overall. The return rate is 0.0%.
When does demand for umary peak?
Demand peaks in Aug–Sep; the busiest month runs 4.1× the quietest.
What does it cost to enter the umary niche?
Listings span $9.98–$100.06; the average listing price is $46.83 (sweet spot $15–$100). The average incumbent carries 913 reviews — the moat a new listing must climb.