umary
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$46.83avg listing price — sweet spot $15–$100
Price range
Great$9.98–$100.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good912.5avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$201K$201K/yr · 129K searches
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, umary is a $201K/yr Amazon United States market (129K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
umary market data
- Units sold / yr
- 5K–6K
- avg 500–750/product
- Revenue / yr
- $234K–$281K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #227
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
12
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- SILKMYST52%
- MOMARY NUTRITION22%
- Keszciy13%
- AMARY7%
- JOINT MARY4%
- Horbäach2%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +3.2% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 4.1×
Top umary search terms
- umary hyaluronic acid 60 caplets 850 mg35K/yr
- umary33K/yr
- umary hyaluronic acid 60 caplets 850 mg from mexico5K/yr
- umary usa hyaluronic acid 850mg3K/yr
- umary acido hialuronico 850 mg mexico4K/yr
- umary acido hialuronico5K/yr
- umary supplement5K/yr
- u mary supplement for joints3K/yr
- umovy hyaluronic acid 60 caplets 850 mg 2 pack4K/yr
- umary hyaluronic acid supplements4K/yr
Top umary products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SILKMYST 850mg Hyaluronic Acid with Hydrolyzed Collagen Turmeric MSM Vitamin C 60 Tablets 2 Month Supply
SILKMYST$38.073.7★98 rev

MOMARY NUTRITION Hyaluronic Acid Supplement Natural Skin Hydration Advanced Joint Support and Mobility Booster Type II Hydrolyzed Collagen Turmeric Glucosamine Chondroitin 30Caplets
MOMARY NUTRITION$20.193.8★171 rev

Hyaluronic Acid Supplements 850mg High Bioavailable Dietary Hyaluronic Acid - Advanced Joint Support with Hydrolyzed Collagen Turmeric Glu-cosamine MSM Vitamin C 30 TabletsPack of 3
Keszciy$100.063.4★55 rev

SILKMYST Hyaluronic Acid with Hydrolyzed Collagen MSM Turmeric Vitamin C 120 Tablets 4 Month Supply
SILKMYST$68.053.7★98 rev

AMARY 11/12/13.3 inches Laptop Sleeve Chromebook Case Ultrabook Case Notebook Sleeve PC Messenger Bag with Handle Accessory Pocket for Men Women (AMR13-08)
AMARY$16.984.5★85 rev
Newest
by launch date
SILKMYST 850mg Hyaluronic Acid with Hydrolyzed Collagen Turmeric MSM Vitamin C 60 Tablets 2 Month Supply
SILKMYST$38.0798 rev

SILKMYST Hyaluronic Acid with Hydrolyzed Collagen MSM Turmeric Vitamin C 120 Tablets 4 Month Supply
SILKMYST$68.0598 rev

SILKMYST Hyaluronic Acid with Hydrolyzed Collagen MSM Turmeric Vitamin C 180 Tablets 6 Month Supply
SILKMYST$99.1598 rev

MOMARY NUTRITION Hyaluronic Acid Supplement Natural Skin Hydration Advanced Joint Support and Mobility Booster Type II Hydrolyzed Collagen Turmeric Glucosamine Chondroitin 30Caplets
MOMARY NUTRITION$20.19171 rev

Hyaluronic Acid Supplements 850mg High Bioavailable Dietary Hyaluronic Acid - Advanced Joint Support with Hydrolyzed Collagen Turmeric Glu-cosamine MSM Vitamin C 30 TabletsPack of 3
Keszciy$100.0655 rev
Trending
90-day click momentum
AMARY 11/12/13.3 inches Laptop Sleeve Chromebook Case Ultrabook Case Notebook Sleeve PC Messenger Bag with Handle Accessory Pocket for Men Women (AMR13-08)
AMARY$16.984.5★

SILKMYST Hyaluronic Acid with Hydrolyzed Collagen MSM Turmeric Vitamin C 180 Tablets 6 Month Supply
SILKMYST$99.153.7★

SILKMYST 850mg Hyaluronic Acid with Hydrolyzed Collagen Turmeric MSM Vitamin C 60 Tablets 2 Month Supply
SILKMYST$38.073.7★

MOMARY NUTRITION Hyaluronic Acid Supplement Natural Skin Hydration Advanced Joint Support and Mobility Booster Type II Hydrolyzed Collagen Turmeric Glucosamine Chondroitin 30Caplets
MOMARY NUTRITION$20.193.8★

Horbach Hyaluronic Acid with MSM | 1000 mg | 120 Capsules
Horbäach$9.984.6★
What buyers say about umary
What buyers praise and complain about, mined from review topics.What buyers love
“Great for joint pain”
“worth every penny”
“Clears skin”
“Great price and consistent quality”
“which I appreciate because Im not trying to swallow a small submarine”
“Great supplement”
“I decided a good boost the the amount of mg one could take daily and purchased this”
“Really great for that post menopausal dryness”
“It works great”
“Very useful, no side effects or digestive issues”
What buyers complain about
“Didn't work for me”
“Huge type saying 1000mg with very teeny tiny type saying per serving The label should read 500mg”
“Does not work on shoulder pain”
“Not the same ingredients”
“The pills stink”
“Waste of money”
“Sleazy marketing”
“My eyes are so dry”
“Large size capsule”
“Clearly the quality of this product has gone downhill as it is not FDA approved”
Top return reasons
Common questions
- Is umary profitable to sell on Amazon United States?
- The niche generates $201K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the umary niche?
- 6 brands and 12 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in umary?
- Top complaints mined from reviews: Functionality-Overall, Dosage, Pain Relief-Overall. The return rate is 0.0%.
- When does demand for umary peak?
- Demand peaks in Aug–Sep; the busiest month runs 4.1× the quietest.
- What does it cost to enter the umary niche?
- Listings span $9.98–$100.06; the average listing price is $46.83 (sweet spot $15–$100). The average incumbent carries 913 reviews — the moat a new listing must climb.