Is ultrathon insect repellent 12 hours profitable to sell on Amazon United States?

The niche generates $20K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +102.3%. Flapen's verdict: Skip it (45/100).

How competitive is the ultrathon insect repellent 12 hours niche?

7 brands and 50 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in ultrathon insect repellent 12 hours?

Top complaints mined from reviews: Pest/Insect Control, Leak-Proof, Spray/Flow. The return rate is 1.1%.

When does demand for ultrathon insect repellent 12 hours peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 4.5× the quietest.

What does it cost to enter the ultrathon insect repellent 12 hours niche?

Listings span $6.40–$31.06; the average listing price is $14.06 (sweet spot $15–$100). The average incumbent carries 11,325 reviews — the moat a new listing must climb.

ultrathon insect repellent 12 hours

Skip it

A small market ($20K/yr) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Growth

Great+102.3%

90-day search growth — must beat 0% to launch

Avg price

Good$14.06

avg listing price — sweet spot $15–$100

Price range

Good$6.40–$31.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad11,324.64

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad94%

top-5 brand share — brand-locked demand

Market size

Bad$20K

$20K/yr · 34K searches

Signals Trending

According to Flapen's Amazon United States niche tracking, ultrathon insect repellent 12 hours is a $20K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 45/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

ultrathon insect repellent 12 hours market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $14K–$18K; units × avg price
Conversion rate: 4.1%
Avg BSR: #75
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 5.6%
Avg brand age: 74 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Sawyer43%
Ben's19%
Repel17%
Proven11%
Boogie4%
SC Johnson4%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +102.3% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 4.5×

Open Trend

Top ultrathon insect repellent 12 hours search terms

3m ultrathon insect repellent lotion8K/yr +121.3%2.6% conv.
ultrathon insect repellent lotion13K/yr +65.7%3.7% conv.
ultrathon insect repellent6K/yr +122.2%2.6% conv.
ultrathon4K/yr +111.8%1.5% conv.
3m ultrathon insect repellent2K/yr +251.3%1.5% conv.
ultrathon insect repellent 12 hours764/yr +36.4%2.2% conv.

All search terms

Top ultrathon insect repellent 12 hours products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin Lotion 4-Ounce

Sawyer$10.484.6★24,580 rev

Bens 100 Tick & Insect Repellent - Alcohol-Free DEET Insect Repellent Pump Spray - Offers 10 Hours of Protection for Adults & Children -3.4 Fl Oz (2 Pack)

Ben's$22.024.5★5,136 rev

Repel 100 Mosquito and Insect Repellent 4 Ounces With DEET 10-Hour Protection Long-Lasting Insect Repellent Bug Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers And Fleas

Repel$7.434.6★16,223 rev

Proven Insect Repellent Lotion for Mosquitoes Ticks & Black Flies - (2 Pack) 2 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Travel Size for Camping or Hiking - Odorless

Proven$15.624.6★2,134 rev

Repel OZ Insect Block

Repel$8.064.6★5,174 rev

Newest

by launch date

Sawyer Products SP563 20% Picaridin Insect Repellent Lotion 3-Ounce

Sawyer$9.8224,580 rev

5mo ago

OFF! Insect Repellent Lotion for Adults & Kids Fragrance-Free Picaridin Bug Repellent for Everyday DEET-Free Protection from Mosquitoes and Ticks 3.8 oz

OFF!$6.661,549 rev

1y ago

Proven Insect Repellent Lotion for Mosquitoes Ticks & Black Flies - (2 Pack) 2 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Travel Size for Camping or Hiking - Odorless

Proven$15.622,134 rev

2y ago

Boogie Insect Repellent Lotion for Mosquitoes Ticks & Flies - 6 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Fragrance-Free

Boogie$11.492,690 rev

3y ago

Bens Tick & Insect Repellent Eco Spray - Bug Spray with 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Fragrance-Free - 6 oz (2 Pack)

Ben's$17.972,338 rev

7y ago

What buyers say about ultrathon insect repellent 12 hours

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control35%

“Best Insect Repellent”

Quality-Overall11%

“There are so many good products in this world”

Smell8%

“Love the smell”

Ease Of Use6%

“Its easy to apply”

Spray/Flow5%

“Best tick spray out there”

Advertised Vs Actual Product4%

“As advertised”

Value For Money3%

“Definitely worth the money”

Efficiency3%

“Was very effective”

Portability3%

“Perfect for travel”

Strength2%

“Strong -- and effective”

What buyers complain about

Pest/Insect Control20%

“I was really disappointed with this insect repellent spray”

Leak-Proof16%

“Leaks everywhere”

Spray/Flow9%

“Leaks all over when you try to spray it”

Functionality-Overall6%

“Did not work”

Smell5%

“the smell isn't very pleasant”

Size-Overall4%

“Too small for me”

Ease Of Use3%

“Hard to use”

Quality-Overall3%

“not a good product at all”

Advertised Vs Actual Product2%

“Product Does Not Cover 5 Outfits As It Claims”

Oily/Greasy2%

“Oily”

Top return reasons

Size-Overall21%

Leak-Proof14%

Value For Money14%

Advertised Vs Actual Product12%

Functionality-Overall8%

Pest/Insect Control7%

Spray/Flow4%

Smell4%

Defective Material/Parts3%

Strength1%

Common questions

Is ultrathon insect repellent 12 hours profitable to sell on Amazon United States?: The niche generates $20K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +102.3%. Flapen's verdict: Skip it (45/100).
How competitive is the ultrathon insect repellent 12 hours niche?: 7 brands and 50 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in ultrathon insect repellent 12 hours?: Top complaints mined from reviews: Pest/Insect Control, Leak-Proof, Spray/Flow. The return rate is 1.1%.
When does demand for ultrathon insect repellent 12 hours peak?: Demand peaks in Jun–Jul–Aug; the busiest month runs 4.5× the quietest.
What does it cost to enter the ultrathon insect repellent 12 hours niche?: Listings span $6.40–$31.06; the average listing price is $14.06 (sweet spot $15–$100). The average incumbent carries 11,325 reviews — the moat a new listing must climb.