Is ultrasonic squirrel repeller profitable to sell on Amazon United States?

The niche generates $487K/yr across 35 tracked products. 14 of 18 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Worth a look (62/100).

How competitive is the ultrasonic squirrel repeller niche?

21 brands and 49 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in ultrasonic squirrel repeller?

Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Value For Money. The return rate is 1.3%.

When does demand for ultrasonic squirrel repeller peak?

Demand peaks in Jun–Nov; the busiest month runs 2.0× the quietest.

What does it cost to enter the ultrasonic squirrel repeller niche?

Listings span $14.16–$52.09; the average listing price is $28.78 (sweet spot $15–$100). The average incumbent carries 3,383 reviews — the moat a new listing must climb.

ultrasonic squirrel repeller

Worth a look

Shows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$28.78

avg listing price — sweet spot $15–$100

Price range

Great$14.16–$52.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Market size

Good$487K

$487K/yr · 307K searches

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,382.94

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.2%

90-day search growth — must beat 0% to launch

Signals Quality Gap Out of Stock

According to Flapen's Amazon United States niche tracking, ultrasonic squirrel repeller is a $487K/yr Amazon United States market (307K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jun–Nov. Verdict: Worth a look — 62/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

ultrasonic squirrel repeller market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: $432K–$576K; units × avg price
Conversion rate: 5.5%
Avg BSR: #176
Page quality: 0%
Prime: 94%
Sponsored: 94%
Out of stock: 35.8%
Avg brand age: 43 months
Avg seller age: 139 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

74%

Top 20: 99%

Top-5 click share

47%

Top 20: 88%

Open market

22%

Bell+Howell26%
Pestlab24%
CKCOEO13%
YOOYHHOME6%
Ever Pest5%
Cvtayn4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.2% search growth over the last 90 days.

Peak months: Jun, Nov · busiest ÷ quietest = 2.0×

Open Trend

Top ultrasonic squirrel repeller search terms

ultrasonic squirrel repeller30K/yr +84.7%0.9% conv.
pest lab for bed bugs35K/yr -23.8%3.6% conv.
pestlab for bed bugs36K/yr -46.3%4.1% conv.
bell and howell ultrasonic pest repeller19K/yr +22.3%12.2% conv.
bell howell ultrasonic pest repeller15K/yr +54.8%8.6% conv.
bell and howell22K/yr -10.0%0.9% conv.
pest reject13K/yr +30.7%2.7% conv.
bell howell13K/yr +5.5%1.3% conv.
rodent rx30K/yr -59.2%3.6% conv.
cricket repellent indoor16K/yr +40.9%3.1% conv.

All search terms

Top ultrasonic squirrel repeller products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

2026 Upgraded Ultrasonic Pest Control Repeller Mouse Repellent Indoor for Spider Bug Roach Ant Mosquito Rat Mice Insect Deterrent Mouse Rodent Repellent Ultrasonic Plug in 3 Mode Switching 6 Pack

CKCOEO$32.214.0★1,276 rev

Pestlab Ultrasonic Plug in Devices Safe for Humans Effective Home Protection Energy-Saving Devices for Indoor Use (5pcs)

Pestlab$33.273.5★102 rev

Bell + Howell Ultrasonic Pest Repeller Home Kit (Pack of 4) Ultrasonic Pest Repeller Pest Repellent for Home Bedroom Office Kitchen Warehouse Hotel

Bell+Howell$20.113.8★10,617 rev

PestLab Ultrasonic Pest Repeller Indoor Plug In Bug Repellent for Mice Rodents Rats Roaches Ants Spiders Mosquitoes & Bed Bugs Electronic Pest Control Device with 300 Sq Ft Coverage 1 Pack

Pestlab$30.193.2★11 rev

The Bell and Howell Ultrasonic Pest Repeller plug in device Complete Kit 6 Pack Effectively Aids to repel mice bugs Rats Rodents Mosquitos roaches Spiders and Ants Chemical odor and sound free

Bell+Howell$32.583.9★6,011 rev

Newest

by launch date

Ultrasonic Pest Control Repeller - Repel Rodents Ants Cockroaches Get Rid Bed Bugs Mosquitos Flies Spiders Squirrel Bats - Eco-Friendly Safe for Humans - 2 Pack

Ever Pest$27.3364 rev

1mo ago

Ultrasonic Plug-in Electronic Rat Squirrels Bat Bug Spider Repeller Battery Operated Deterrent Control Mice Replace Pest & Rodent Mouse Repellent

CIIC$52.0975 rev

1mo ago

PestLab Ultrasonic Pest Repeller Indoor Plug In Bug Repellent for Mice Rodents Rats Roaches Ants Spiders Mosquitoes & Bed Bugs Electronic Pest Control Device with 300 Sq Ft Coverage 1 Pack

Pestlab$30.1911 rev

2mo ago

2026 Upgraded Ultrasonic Pest Repeller Indoor Insect Repeller Pestlab Pest Control Roach Mouse Bugs Mosquito Mice Spider Ant Mice Repellent Indoor Rodent Repellent Ultrasonic Plug in 6 Pack

YOOYHHOME$32.7031 rev

3mo ago

Ultrasonic Pest Repellent Plug-in for Warehouse

BORHOOD$47.16144 rev

3mo ago

What buyers say about ultrasonic squirrel repeller

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control22%

“Bug be gone”

Ease Of Use17%

“Easy to Use”

Quality-Overall10%

“The build quality is solid”

Smell10%

“has no unpleasant odors”

Value For Money7%

“Great deal”

Assembly/Installation5%

“easy to install”

Advertised Vs Actual Product4%

“Just as described”

Design-Overall2%

“compact design”

Compactness2%

“Its design is compact”

Safety Standards2%

“Safe product”

What buyers complain about

Functionality-Overall37%

“DONT WORK”

Pest/Insect Control26%

“No effect on pests at all”

Value For Money7%

“just wish it was a bit more for the price”

Durability3%

“Died after 2 months”

Advertised Vs Actual Product3%

“Didnt work as advertised”

Smell3%

“Strong Smell”

Quality-Overall3%

“Not good quality does not work”

Spray/Flow1%

“Faulty spray”

Size-Overall1%

“which may be a bit bigger than average”

Defective Material/Parts1%

“One of the emitters was not working”

Top return reasons

Functionality-Overall36%

Pest/Insect Control18%

Advertised Vs Actual Product12%

Defective Material/Parts7%

Spray/Flow6%

Value For Money5%

Size-Overall3%

Leak-Proof3%

Smell2%

Product Condition1%

Common questions

Is ultrasonic squirrel repeller profitable to sell on Amazon United States?: The niche generates $487K/yr across 35 tracked products. 14 of 18 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Worth a look (62/100).
How competitive is the ultrasonic squirrel repeller niche?: 21 brands and 49 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in ultrasonic squirrel repeller?: Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Value For Money. The return rate is 1.3%.
When does demand for ultrasonic squirrel repeller peak?: Demand peaks in Jun–Nov; the busiest month runs 2.0× the quietest.
What does it cost to enter the ultrasonic squirrel repeller niche?: Listings span $14.16–$52.09; the average listing price is $28.78 (sweet spot $15–$100). The average incumbent carries 3,383 reviews — the moat a new listing must climb.