ultrabrite toothpaste
Worth a lookShows low returns (0.2%), but a concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Review moat
Great314.9avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.31avg listing price — sweet spot $15–$100
Growth
Good+42.2%90-day search growth — must beat 0% to launch
Price range
Good$5.64–$27.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$252K$252K/yr · 100K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad83%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, ultrabrite toothpaste is a $252K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
ultrabrite toothpaste market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- $245K–$326K
- units × avg price
- Conversion rate
- 15.4%
- Avg BSR
- #957
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 123 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
491
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
3%
- Ultrabrite48%
- ULTRA BRIGHT22%
- UltraBrite13%
- Colgate7%
- toovaloo4%
- Ultra brite3%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +42.2% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 2.1×
Top ultrabrite toothpaste search terms
- ultrabrite toothpaste37K/yr
- ultra brite toothpaste23K/yr
- ultra bright toothpaste15K/yr
- ultrabrite toothpaste advanced whitening7K/yr
- ultrabrite5K/yr
- ultra brite advanced whitening toothpaste3K/yr
- ultra brite3K/yr
- ultra bright3K/yr
- toothpaste ultrabrite3K/yr
- ultra brite toothpaste original3K/yr
Top ultrabrite toothpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ultrabrite Clean Mint All in One Advanced Whitening Toothpaste 6 oz (6 Pack)
Ultrabrite$15.954.6★238 rev
Ultra Brite Advanced Whitening Toothpaste Clean Mint 6 oz (Pack of 2)
ULTRA BRIGHT$7.584.7★207 rev
Ultra Brite Advanced Whitening Toothpaste Clean Mint 6 oz (Pack of 8)
Ultrabrite$19.754.7★125 rev
Ultra Brite Bk Sda Size 6z Ultrabrite Baking Soda & Peroxide Whitening Toothpaste Pack of 2
UltraBrite$7.034.7★304 rev
Ultra brite Baking Soda & Peroxide Whitening Toothpaste Cool Mint 6 oz (Pack of 8)
UltraBrite$18.654.7★110 rev
Newest
by launch dateUltra Brite Advanced Whitening Toothpaste Clean Mint 6 oz (Pack of 8)
Ultrabrite$19.75125 rev
Ultra brite Baking Soda & Peroxide Whitening Toothpaste Cool Mint 6 oz (Pack of 8)
UltraBrite$18.65110 rev
Ultra Brite Advanced Whitening Toothpaste Clean Mint 6 oz (Pack of 7)
YOOZENA$21.4183 rev
Ultra brite Advanced Whitening Toothpaste Clean Mint 6 oz (Pack of 5)
Ultra brite$18.13599 rev
Ultra Brite Advanced Whitening Toothpaste Clean Mint 6 oz (Pack of 2)
ULTRA BRIGHT$7.58207 rev
Trending
90-day click momentumUltrabrite Clean Mint All in One Advanced Whitening Toothpaste 6 oz (6 Pack)
Ultrabrite$15.954.6★
Ultra Brite Advanced Whitening Anticavity Fluoride Toothpaste Clean Mint Flavor 6 oz. (Pack of 12)
toovaloo$27.194.8★
Ultra Brite Advanced Whitening Toothpaste Clean Mint 6 oz (Pack of 2)
ULTRA BRIGHT$7.584.7★
Ultra brite Advanced Whitening Toothpaste Clean Mint 6 oz (Pack of 5)
Ultra brite$18.134.7★
Ultra Brite Advanced Whitening Toothpaste Clean Mint 6 oz (Pack of 8)
Ultrabrite$19.754.7★
What buyers say about ultrabrite toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“Inexpensive”
“As advertised”
“Good quality”
“really Whitens teeth”
“This product has all the needed chemicals recommended by Consumer Reports for effective cleaning”
“Convenient and Efficient”
“Great for sensitive teeth”
“It cleans good”
“it leaves my breath smelling minty fresh”
“I go out with confidence knowing my breath is great”
What buyers complain about
“Ultrabrite toothpaste is too expensive”
“Doesn't leave your teeth feeling real clean”
“I have a glycerin allergy”
“Unqualified endorsement”
“Picture doesn't represent the actual product”
“Awful quality”
“Now everything else is so weak”
Top return reasons
Common questions
- Is ultrabrite toothpaste profitable to sell on Amazon United States?
- The niche generates $252K/yr across 10 tracked products. 90-day search growth is +42.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the ultrabrite toothpaste niche?
- 7 brands and 491 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in ultrabrite toothpaste?
- Top complaints mined from reviews: Value For Money, Ease Of Cleaning, Allergies. The return rate is 0.2%.
- When does demand for ultrabrite toothpaste peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 2.1× the quietest.
- What does it cost to enter the ultrabrite toothpaste niche?
- Listings span $5.64–$27.19; the average listing price is $16.31 (sweet spot $15–$100). The average incumbent carries 315 reviews — the moat a new listing must climb.