Skip to content

Ultrabrite Toothpaste

Maybe

An estimated 0.2% of orders come back. But the top 5 products take 83% of clicks, so Ultrabrite Toothpaste is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$252K/yr100K searches / yr
90-day growth
+42.2%search demand this quarter
Competition
83%top-5 click share · 7 brands · 491 sellers

Flapen Score

Ultrabrite Toothpaste against its category

The dotted line is the Health & Household average. Past it, Ultrabrite Toothpaste is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ultrabrite Toothpaste market on Amazon at a glance

Shoppers on Amazon United States searched for Ultrabrite Toothpaste 100K times last year and spent an estimated $252K. The top 5 brands take 94% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 15.4% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved +42.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $252K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
+42.2%
Conversion, latest week
15.4%
Market size, estimated
$252Ka year
Peak month
May2.1× the quietest month
Top search term
ultrabrite toothpaste37K searches a year

02 · Price

A sale here is worth $16.31.

Listings sell for $16.31 on average, from $5.64 to $27.19. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $16.31 that is $16K to $20K a year per listing.

Average price
$16.31inside the $15 to $100 sweet spot
Price range
$5.64–$27.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$16K–$20K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #957 within Toothpaste. It carries 315 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
70%
Out of stock, average day
0.0%
Average rank
#957in Toothpaste
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
315per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Ultrabrite Toothpaste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

491

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

3%

  • Brand 148%
  • Brand 222%
  • Brand 313%
  • Brand 47%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Ultrabrite Toothpaste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Prime Day '25Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.1×

Search terms

Top Ultrabrite Toothpaste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ultrabrite toothpaste37K/yr
  • ultra brite toothpaste23K/yr
  • ultra bright toothpaste15K/yr
  • ultrabrite toothpaste advanced whitening7K/yr
  • ultrabrite5K/yr
  • ultra brite advanced whitening toothpaste3K/yr
  • ultra brite3K/yr
  • ultra bright3K/yr
  • toothpaste ultrabrite3K/yr
  • ultra brite toothpaste original3K/yr

Reviews and returns

What reviews say buyers love and hate about Ultrabrite Toothpaste

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
28%of negative reviews mention “Value For Money”
0.2%of orders come back
“Ultrabrite toothpaste is too expensive”
A buyer, on “Value For Money”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ultrabrite Toothpaste questions

Answered from the same tracked data.