Ultra Marathon Essentials
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Ultra Marathon Essentials is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 14,768 Health & Household niches · +7 vs the category median of 4956
- Market size
- $1.3M/yr343K searches / yr
- 90-day growth
- -9.1%search demand this quarter
- Competition
- 63%top-5 click share · 5 brands · 246 sellers
Flapen Score
Ultra Marathon Essentials against its category
The dotted line is the Health & Household average. Past it, Ultra Marathon Essentials is stronger. Inside it, weaker.
Market
The Ultra Marathon Essentials market on Amazon at a glance
Shoppers on Amazon United States searched for Ultra Marathon Essentials 343K times last year and spent an estimated $1.3M. All 5 brands take every click. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 15.4% of those searches ended in a purchase.
Shoppers searched for this 343K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.
- Searches, last 12 months
- 343K
- Growth, 90 days vs prior 90
- -9.1%
- Conversion, latest week
- 15.4%
- Market size, estimated
- $1.3Ma year
- Top search term
- squirrel nut butter37K searches a year
02 · Price
A sale here is worth $25.03.
Listings sell for $25.03 on average, from $14.83 to $44.00. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $25.03 that is $75K to $100K a year per listing.
- Average price
- $25.03inside the $15 to $100 sweet spot
- Price range
- $14.83–$44.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $75K–$100K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #189 within Endurance & Energy. It carries 795 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #189in Endurance & Energy
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 795per listing
- Listings tracked
- 17
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Ultra Marathon Essentials products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BARE PERFORMANCE NUTRITION BPN Go Gel Endurance 24g of Carbohydrates & 100 Calories per Pack Vegan + Gluten Free Running Gel 15 Single-Serving Variety Pack
- Price
- $38.51
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 9mo ago

Squirrels Nut Butter Anti Chafing Stick Natural Chafe Prevention 1.7 oz
- Price
- $14.83
- Rating
- 4.7/5
- Reviews
- 2,519
- Age
- 8y ago

Squirrels Nut Butter Anti Chafing Cream Natural Chafe Prevention 2.0 oz
- Price
- $14.90
- Rating
- 4.6/5
- Reviews
- 1,654
- Age
- 8y ago

BARE PERFORMANCE NUTRITION BPN Go Gel Endurance 24g of Carbohydrates & 100 Calories per Pack Vegan + Gluten Free Running Gel 10 Single-Serving Packs Apple Cinnamon
- Price
- $28.87
- Rating
- 4.7/5
- Reviews
- 291
- Age
- 2y ago

BARE PERFORMANCE NUTRITION BPN Go Gel Endurance 24g of Carbohydrates & 100 Calories per Pack Vegan + Gluten Free Running Gel 10 Single-Serving Packs Mixed Berry
- Price
- $29.09
- Rating
- 4.6/5
- Reviews
- 244
- Age
- 2y ago
Trending
estimated 90-day click momentum
Salty Bones Comin in Hot Surfer Ocean Wave Beach Graphic T-Shirt Classic Fit Printed in USA (US Alpha Large Regular Regular Heather Navy)
- Price
- $23.27
- Rating
- 4.8/5
- Reviews
- 49
- Age
- 9mo ago

Salty Britches Chafing Ointment + Winter Ointment Bundle | Protective Barrier Against Chafing and Irritation | Soothes Dry Winter Skin (Variety 3 Pack)
- Price
- $39.20
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 1y ago

Salty Britches Waterproof Anti Chafing Ointment Chafing Gel Half Marathon Essentials Anti-Chafe Military Gear Essential Running Essentials Gifts for Runners - Rose Scented - 2pk
- Price
- $29.45
- Rating
- 4.6/5
- Reviews
- 536
- Age
- 4y ago

BARE PERFORMANCE NUTRITION BPN Go Gel Endurance 24g of Carbohydrates & 100 Calories per Pack Vegan + Gluten Free Running Gel 15 Single-Serving Variety Pack
- Price
- $38.51
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 9mo ago

Squirrels Nut Butter Anti Chafing Cream Natural Chafe Prevention 2.0 oz
- Price
- $14.88
- Rating
- 4.5/5
- Reviews
- 270
- Age
- 3y ago
Newest
by launch date
BARE PERFORMANCE NUTRITION BPN Go Gel Endurance 24g of Carbohydrates & 100 Calories per Pack Vegan + Gluten Free Running Gel 15 Single-Serving Variety Pack
- Price
- $38.51
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 9mo ago

Salty Bones Comin in Hot Surfer Ocean Wave Beach Graphic T-Shirt Classic Fit Printed in USA (US Alpha Large Regular Regular Heather Navy)
- Price
- $23.27
- Rating
- 4.8/5
- Reviews
- 49
- Age
- 9mo ago

BARE PERFORMANCE NUTRITION BPN Go Gel Endurance 24g of Carbohydrates & 100 Calories per Pack Vegan + Gluten Free Running Gel 10 Single-Serving Packs Caffeinated Mixed Berry
- Price
- $28.76
- Rating
- 4.6/5
- Reviews
- 195
- Age
- 1y ago

Salty Britches Chafing Ointment + Winter Ointment Bundle | Protective Barrier Against Chafing and Irritation | Soothes Dry Winter Skin (Variety 3 Pack)
- Price
- $39.20
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 1y ago

BARE PERFORMANCE NUTRITION BPN Go Gel Endurance 24g of Carbohydrates & 100 Calories per Pack Vegan + Gluten Free Running Gel 10 Single-Serving Packs Mango
- Price
- $28.72
- Rating
- 4.5/5
- Reviews
- 154
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
246
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
0%
- BARE PERFORMANCE NUTRITION41%
- Squirrel's Nut Butter39%
- Salty Britches18%
- Salty Bones1%
- Honey Stinger1%
Demand
Ultra Marathon Essentials search demand
Weekly searches over the year. Pick a range.
Search terms
Top Ultra Marathon Essentials search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- squirrel nut butter37K/yr
- go gel57K/yr
- squirrels nut butter35K/yr
- bpn gels35K/yr
- salty britches33K/yr
- bpn go gel46K/yr
- go gels20K/yr
- salty britches chafing ointment11K/yr
- race day essentials12K/yr
- go gels for runners10K/yr
Reviews and returns
What reviews say buyers love and hate about Ultra Marathon Essentials
We read the reviews and the return reasons for every product selling here.
“however it is still very difficult to move the dial”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ultra Marathon Essentials questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









