type 2 collagen powder
Worth a lookShows low returns (0.0%), but a small market ($38K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$30.37avg listing price — sweet spot $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Price range
Great$10.64–$55.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Review moat
Bad22,628.43avg incumbent reviews — the moat a new listing must climb
Market size
Bad$38K$38K/yr · 48K searches
According to Flapen's Amazon United States niche tracking, type 2 collagen powder is a $38K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 48% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
type 2 collagen powder market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $46K–$61K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #157
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 162 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
34 rising
Sellers
125
Top-5 brand share
48%
Top 20: 90%
Top-5 click share
38%
Top 20: 73%
Open market
46%
- NOW Foods19%
- Vital Vitamins9%
- Vital Proteins7%
- VEV7%
- Wholesome Wellness6%
- Sports Research5%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -6.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top type 2 collagen powder search terms
- type 2 collagen powder16K/yr
- collagen type 1 2 313K/yr
- collagen 1 2 36K/yr
- collagen peptides type 27K/yr
- collagen type 2 powder5K/yr
Top type 2 collagen powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Now Foods Supplements Multi Collagen Protein Types I II & III Powder Bone Joint and Skin Health 16 oz (454 g)
NOW Foods$27.134.4★566 rev
Vital Vitamins Multi Collagen Peptides Capsules for Women & Men - Type I II III V X Collagen Supplements - Grass-Fed Non-GMO - 150 Pills
Vital Vitamins$22.634.6★52,486 rev
NOW Foods Supplements BioCell Collagen Hydrolyzed Type II Clinically Validated 120 Veg Capsules
NOW Foods$23.244.6★2,475 rev
VEV Multi Collagen Peptides Powder NSF Certified 16 oz Hydrolyzed Collagen Types I II III V & X with Hyaluronic Acid Biotin & Vitamin C Unflavored 41 Servings
VEV$18.904.6★3,741 rev
Wholesome Wellness Premium Multi Collagen Peptides Protein Powder for Women and Men 5 Types of Hydrolyzed Collagen Grass-Fed Non-GMO & Unflavored Pure Protein for Youthful Skin & Joint Recovery
Wholesome Wellness$29.734.5★21,421 rev
Newest
by launch date
SIGNILIFE Multi Collagen Peptides for Women & Men Hydrolyzed Collagen Peptides-Type I II III V X - with Hyaluronic Acid Vitamin C Biotin Supports Skin Hair Nail Non-GMO 280 Softgels
SIGNILIFE$23.77814 rev
Blueprint Bryan Johnson Hydrolyzed Collagen Peptides Powder Type I II & III Collagen for Women & Men Unflavored Protein Supplement for Hair Skin Nails Joints & Cartilage 20g 30 Servings
Blueprint Bryan Johnson$43.15118 rev
VEV Multi Collagen Peptides Powder NSF Certified 16 oz Hydrolyzed Collagen Types I II III V & X with Hyaluronic Acid Biotin & Vitamin C Unflavored 41 Servings
VEV$18.903,741 rev
Ancient Nutrition Collagen Peptides Powder Multi Collagen Protein Women & Men Vitamin C Probiotics Hydrolyzed Collagen Supports Skin Joints Gut Health Unflavored (40 Servings)
Ancient Nutrition$37.9944,608 rev
Now Foods Supplements Multi Collagen Protein Types I II & III Powder Bone Joint and Skin Health 16 oz (454 g)
NOW Foods$27.13566 rev
Trending
90-day click momentum
Alaya Multi Collagen Powder - Type I II III V X Hydrolyzed Collagen Peptides Protein Powder Supplement with MSM + GC (Unflavored) - NSF Certified - (40 Servings)
Alaya Naturals$44.374.4★
SIGNILIFE Multi Collagen Peptides for Women & Men Hydrolyzed Collagen Peptides-Type I II III V X - with Hyaluronic Acid Vitamin C Biotin Supports Skin Hair Nail Non-GMO 280 Softgels
SIGNILIFE$23.774.5★
NOW Foods Supplements UC-II Type II Collagen with Undenatured Type II Collagen 120 Veg Capsules
NOW Foods$34.234.6★
Now Foods Supplements Multi Collagen Protein Types I II & III Powder Bone Joint and Skin Health 16 oz (454 g)
NOW Foods$27.134.4★
Vital Proteins Collagen Peptides Powder - Supports Hair Nail Skin Bone & Joint Health Unflavored Collagen Protein 9.33 OZ
Vital Proteins$19.294.6★
What buyers say about type 2 collagen powder
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality capsules”
“Mixes easily”
“Great for joint pain”
“No funny taste”
“Best value”
“Very Good Protein”
“this collagen has worked quite well for me it has no taste or smell which makes you calcium take it”
“Great skin”
“noticeable hair growth”
“EASY TO TAKE”
What buyers complain about
“Tastes Gross”
“Won't dissolve”
“Bad flavor”
“Too expensive”
“Awful smell”
“Hard to use”
“low dose”
“Clearly quality control is awful”
“No results”
“Bad side effects”
Top return reasons
Common questions
- Is type 2 collagen powder profitable to sell on Amazon United States?
- The niche generates $38K/yr across 54 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the type 2 collagen powder niche?
- 34 brands and 125 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in type 2 collagen powder?
- Top complaints mined from reviews: Taste-Overall, Solubility, Flavor. The return rate is 0.0%.
- When does demand for type 2 collagen powder peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the type 2 collagen powder niche?
- Listings span $10.64–$55.18; the average listing price is $30.37 (sweet spot $15–$100). The average incumbent carries 22,628 reviews — the moat a new listing must climb.