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tyler wax melts

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 34Growth 22Conversion 75Competition 45Returns 96Price range 84Avg price 95Brand share 0Review moat 52Quality gap 32

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.17

avg listing price — sweet spot $15–$100

Price range

Great$6.24–$69.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,419.5

avg incumbent reviews — the moat a new listing must climb

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$163K

$163K/yr · 89K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.2%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, tyler wax melts is a $163K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

tyler wax melts market data

Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
$157K–$209K
units × avg price
Conversion rate
7.0%
Avg BSR
#272
Page quality
0%
Prime
100%
Sponsored
67%
Out of stock
1.5%
Avg brand age
59 months
Avg seller age
162 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

42

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

0%

  • TYLER CANDLE COMPANY88%
  • Lumintrail9%
  • Generic2%
  • Worldwide Nutrition1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.2% search growth over the last 90 days.
3K2KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Top tyler wax melts search terms

  • tyler candle company high maintenance38K/yr
  • high maintenance28K/yr
  • tyler high maintenance17K/yr
  • tyler candle high maintenance6K/yr
All search terms

Top tyler wax melts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$8K10%$16K15%$24K20%$33K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about tyler wax melts

What buyers praise and complain about, mined from review topics.

What buyers love

Smell68%

“Long lasting scent”

Quality-Overall5%

“Great seller great product”

Value For Money4%

“Great value for the money”

Ease Of Cleaning3%

“it cleans my laundry well”

Washability2%

“Best laundry soap”

Cleansing1%

“Cleans clothes very effectively”

Durability1%

“all have been very good and long lasting”

Brightness/Shine/Glow1%

“IT DEFINITELY LIGHTS UP ANY ROOM AND I RECEIVE SO MANY COMPLIMENTS”

Gifting Purpose1%

“The people I gave the gift to really loved it”

Advertised Vs Actual Product1%

“They are as advertised”

What buyers complain about

Smell42%

“Very weak scent”

Value For Money14%

“Waste of money :”

Durability5%

“Doesn't last at all”

Size-Overall4%

“Way to small”

Dilute/Watery4%

“Smells watered down”

Leak-Proof3%

“Damaged and leaking”

Ease Of Cleaning2%

“Doesnt clean”

Quality-Overall1%

“not as good as Diva I ordered the wrong one by mistake”

Allergies1%

“HOWEVER turns out I am allergic to something in the ingredients”

Washability1%

“didnt smell anything after washing”

Top return reasons

Smell72%
Leak-Proof8%
Advertised Vs Actual Product7%
Size-Overall5%
Defective Material/Parts1%
Maintenance And Repair1%
Dilute/Watery1%
Functionality-Overall1%
Product Condition1%
Strength1%

Common questions

Is tyler wax melts profitable to sell on Amazon United States?
The niche generates $163K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Skip it (47/100).
How competitive is the tyler wax melts niche?
4 brands and 42 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in tyler wax melts?
Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.7%.
When does demand for tyler wax melts peak?
Demand peaks in Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the tyler wax melts niche?
Listings span $6.24–$69.33; the average listing price is $26.17 (sweet spot $15–$100). The average incumbent carries 1,420 reviews — the moat a new listing must climb.