Is turmeric extract profitable to sell on Amazon United States?

The niche generates $67K/yr across 14 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -26.8%. Flapen's verdict: Skip it (42/100).

How competitive is the turmeric extract niche?

10 brands and 19 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in turmeric extract?

Top complaints mined from reviews: Functionality-Overall, Color, Inflammation. The return rate is 0.0%.

When does demand for turmeric extract peak?

Demand peaks in Apr–May; the busiest month runs 2.0× the quietest.

What does it cost to enter the turmeric extract niche?

Listings span $7.91–$82.71; the average listing price is $33.75 (sweet spot $15–$100). The average incumbent carries 15,291 reviews — the moat a new listing must climb.

turmeric extract

Skip it

Soft demand (-26.8% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$33.75

avg listing price — sweet spot $15–$100

Price range

Great$7.91–$82.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad15,291

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$67K

$67K/yr · 27K searches

Growth

Bad-26.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, turmeric extract is a $67K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Apr–May. Verdict: Skip it — 42/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

turmeric extract market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $51K–$68K; units × avg price
Conversion rate: 7.3%
Avg BSR: #146
Page quality: 0%
Prime: 93%
Sponsored: 100%
Out of stock: 3.5%
Avg brand age: 78 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

10%

Micro Ingredients36%
Pure Encapsulations20%
SEAFLEX11%
TEYAOE10%
Organic Spice Resource8%
NatureWise6%
Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.8% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 2.0×

Open Trend

Top turmeric extract search terms

pure turmeric18K/yr -25.7%4.8% conv.
pure tumeric5K/yr -12.4%5.9% conv.
pure turmeric supplement5K/yr -54.9%2.1% conv.

All search terms

Top turmeric extract products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Micro Ingredients Pure Turmeric Curcumin Supplement 1 000mg 95% Curcuminoids with Black Pepper & Ginger High Absorption for Joint & Antioxidant Support* Filler Free 120 Veggie Capsules

Micro Ingredients$25.784.5★2,834 rev

Turmeric Curcumin 95 1000mg 95% Curcuminoids Complex with Bee Propolis & BioPerine 120 Capsules High Potency Joint & Antioxidant Support Supplement

SEAFLEX$20.944.5★116 rev

Pure Encapsulations Curcumin - 500 mg - Supports Joint Health & Liver Health - Curcuma Longa Capsule - Non-GMO & Vegan - 60 Capsules

Pure Encapsulations$32.454.7★1,113 rev

Biorootlabs Turmeric Curcumin | Pure Turmeric Curcumin Supplement 1000mg | 95% Curcuminoids with Bee Propolis Ginger MCT Oil Fat Soluble Vitamin C & Black Pepper 120 Capsules (1)

TEYAOE$24.014.4★351 rev

Organic Spice Resource Turmeric Root Powder 8 oz (226 g)

Organic Spice Resource$7.914.7★12,069 rev

Newest

by launch date

Biorootlabs Turmeric Curcumin Supplement 1000mg Biorootlabs Pure Turmeric Curcumin 95 6-in-1 Turmeric Curcumin Capsules with Bee Propolis Ginger Mct Oil Fat Soluble Vitamin C & Black Pepper (2)

Awjsde$35.88151 rev

4mo ago

Turmeric Curcumin 95 1000mg 95% Curcuminoids Complex with Bee Propolis & BioPerine 120 Capsules High Potency Joint & Antioxidant Support Supplement

SEAFLEX$20.94116 rev

7mo ago

Biorootlabs Turmeric Curcumin | Pure Turmeric Curcumin Supplement 1000mg | 95% Curcuminoids with Bee Propolis Ginger MCT Oil Fat Soluble Vitamin C & Black Pepper 120 Capsules (1)

TEYAOE$24.01351 rev

9mo ago

Micro Ingredients Pure Turmeric Curcumin Supplement 1 000mg 95% Curcuminoids with Black Pepper & Ginger High Absorption for Joint & Antioxidant Support* Filler Free 240 Veggie Capsules

Micro Ingredients$38.822,834 rev

1y ago

Micro Ingredients Pure Turmeric Curcumin Supplement 1 000mg 95% Curcuminoids with Black Pepper & Ginger High Absorption for Joint & Antioxidant Support* Filler Free 120 Veggie Capsules

Micro Ingredients$25.782,834 rev

1y ago

What buyers say about turmeric extract

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Fresh and very good quality”

Joint Pain10%

“Works well for joint pain”

Value For Money7%

“Best for the money”

Inflammation7%

“Reduces inflammation”

Ingredients-Overall5%

“Pure Ingredients”

Vitamin5%

“The best vitamin ever”

Taste-Overall4%

“has a consistent taste”

Advertised Vs Actual Product4%

“Product worked as advertised”

Ease Of Chewing/Swallowing4%

“The capsules are easy to take”

Vegan/Organic4%

“Organic turmeric powder”

What buyers complain about

Functionality-Overall10%

“Didn't work for me”

Color7%

“Yellow gets everywhere from these capsules”

Inflammation6%

“I think the inflammation is subsiding”

Dosage6%

“It does not tell you how many capsules per serving”

Value For Money5%

“It seemed a little pricey”

Pain Relief-Overall4%

“Within a week my shoulder started hurting”

Vitamin4%

“Do NOT buy vitamin”

Allergies4%

“gave me an allergic reaction in my face”

Advertised Vs Actual Product3%

“these are not the same”

Heart Health3%

“Heartburn”

Top return reasons

Advertised Vs Actual Product29%

Value For Money29%

Contamination14%

Quality-Overall14%

Heart Health14%

Common questions

Is turmeric extract profitable to sell on Amazon United States?: The niche generates $67K/yr across 14 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -26.8%. Flapen's verdict: Skip it (42/100).
How competitive is the turmeric extract niche?: 10 brands and 19 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in turmeric extract?: Top complaints mined from reviews: Functionality-Overall, Color, Inflammation. The return rate is 0.0%.
When does demand for turmeric extract peak?: Demand peaks in Apr–May; the busiest month runs 2.0× the quietest.
What does it cost to enter the turmeric extract niche?: Listings span $7.91–$82.71; the average listing price is $33.75 (sweet spot $15–$100). The average incumbent carries 15,291 reviews — the moat a new listing must climb.