Turmeric
Turmeric shows a $23.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 2% of 14,768 Health & Household niches · +19 vs the category median of 49
Is Turmeric profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Turmeric is a $23.9M/yr Amazon United States market (9.0M searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 68/100.
Turmeric: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -8.6% over the last 90 days and 13.3% of searches end in a purchase.
$23.9M
revenue / yr
Who owns the niche?
The top 5 brands hold 60% of demand, so 40% of the market is open.
40%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 47 products
Top Turmeric products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share![NatureWise Curcumin Turmeric 2250mg - Advanced Absorption from 95% Curcuminoids & BioPerine Black Pepper Extract - Daily Joint and Immune Health Support - Vegan 180 Count[60-Day Supply]](https://m.media-amazon.com/images/I/411R4B52c2L.jpg)
NatureWise Curcumin Turmeric 2250mg - Advanced Absorption from 95% Curcuminoids & BioPerine Black Pepper Extract - Daily Joint and Immune Health Support - Vegan 180 Count[60-Day Supply]
- Price
- $19.63
- Rating
- 4.6/5
- Reviews
- 59,579
- Age
- 10y ago
![NatureWise Curcumin Turmeric 2250mg - Advanced Absorption from 95% Curcuminoids & BioPerine Black Pepper Extract - Daily Joint and Immune Health Support - Vegan Non-GMO 90 Count[30-Day Supply]](https://m.media-amazon.com/images/I/41USHKKWC3L.jpg)
NatureWise Curcumin Turmeric 2250mg - Advanced Absorption from 95% Curcuminoids & BioPerine Black Pepper Extract - Daily Joint and Immune Health Support - Vegan Non-GMO 90 Count[30-Day Supply]
- Price
- $13.79
- Rating
- 4.6/5
- Reviews
- 59,579
- Age
- 10y ago
Carlyle Turmeric Curcumin with Black Pepper | 180 Capsules
- Price
- $9.97
- Rating
- 4.7/5
- Reviews
- 7,258
- Age
- 3y ago
Qunol Turmeric Curcumin with Black Pepper & Ginger 2400mg Turmeric Extract with 95% Curcuminoids Extra Strength Supplement Enhanced Absorption Joint Support Supplement 105 Count
- Price
- $26.35
- Rating
- 4.6/5
- Reviews
- 16,756
- Age
- 3y ago
Turmeric Curcumin with Black Pepper Extract 1500mg - High Absorption Ultra Potent Turmeric Supplement with 95% Curcuminoids and BioPerine - Non GMO Tumeric Capsules for Joint Support - 180 Capsules
- Price
- $30.56
- Rating
- 4.5/5
- Reviews
- 103,881
- Age
- 3y ago
Trending
90-day click momentum
Carlyle Turmeric Curcumin Supplement | 180 Powder Capsules
- Price
- $9.84
- Rating
- 4.7/5
- Reviews
- 1,483
- Age
- 3y ago
Turmeric Curcumin with Black Pepper Extract 1500mg - High Absorption Ultra Potent Turmeric Supplement with 95% Curcuminoids and BioPerine - Non GMO Tumeric Capsules for Joint Support - 180 Capsules
- Price
- $30.56
- Rating
- 4.5/5
- Reviews
- 103,881
- Age
- 3y ago
Natures Bounty Turmeric with Black Pepper Extract Supports Antioxidant Health 1000mg 60 Capsules
- Price
- $9.82
- Rating
- 4.7/5
- Reviews
- 10,954
- Age
- 8y ago
Swanson Full Spectrum Turmeric Curcumin Joint Liver and Digestive Support Supplement for Active Adults - Non-GMO Gluten-Free (240 Vegan Capsules)
- Price
- $13.83
- Rating
- 4.7/5
- Reviews
- 4,984
- Age
- 21y ago
THORNE - Curcumin Phytosome 1000 mg (Meriva) - Clinically Studied High Absorption - Supports Healthy Inflammatory Response in Joints Muscles GI Tract Liver Brain & Nerves* - 60 Servings
- Price
- $61.79
- Rating
- 4.7/5
- Reviews
- 2,124
- Age
- 10y ago
Newest
by launch date
Micro Ingredients Pure Turmeric Curcumin Supplement 1 000mg 95% Curcuminoids with Black Pepper & Ginger High Absorption for Joint & Antioxidant Support* Filler Free 120 Veggie Capsules
- Price
- $25.78
- Rating
- 4.5/5
- Reviews
- 2,834
- Age
- 1y ago
Micro Ingredients Turmeric Curcumin Supplement with Black Pepper & Ginger 300 Softgels | Made with MCT Oil | 95% Curcuminoids | Non-GMO Gluten Free
- Price
- $26.70
- Rating
- 4.7/5
- Reviews
- 1,514
- Age
- 1y ago
![NatureWise Curcumin Turmeric 2250mg - Advanced Absorption from 95% Curcuminoids & BioPerine Black Pepper Extract - Daily Joint and Immune Health Support - Vegan Non-GMO 360 Count[120-Day Supply]](https://m.media-amazon.com/images/I/41-+IaEuqAL.jpg)
NatureWise Curcumin Turmeric 2250mg - Advanced Absorption from 95% Curcuminoids & BioPerine Black Pepper Extract - Daily Joint and Immune Health Support - Vegan Non-GMO 360 Count[120-Day Supply]
- Price
- $31.88
- Rating
- 4.6/5
- Reviews
- 59,579
- Age
- 2y ago
Qunol Turmeric Curcumin Supplement 1000mg with Ultra High Absorption for Joint Support Extra Strength Capsules 150 Count
- Price
- $28.26
- Rating
- 4.6/5
- Reviews
- 18,702
- Age
- 2y ago
Carlyle Turmeric Curcumin Supplement | 180 Powder Capsules
- Price
- $9.84
- Rating
- 4.7/5
- Reviews
- 1,483
- Age
- 3y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
Brands
30 rising
Sellers
707
Top-5 brand share
60%
Top 20: 93%
Top-5 click share
38%
Top 20: 77%
Open market
36%
- NatureWise26%
- Qunol10%
- BioSchwartz10%
- Carlyle8%
- Nature Made6%
- Micro Ingredients4%
Turmeric demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Turmeric search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- turmeric2.0M/yr
- turmeric curcumin supplement2.1M/yr
- turmeric supplement2.0M/yr
- curcumin628K/yr
- tumeric655K/yr
- turmeric with black pepper225K/yr
- curcumin supplements331K/yr
- curcuma205K/yr
- turmeric curcumin181K/yr
- curcumin with black pepper150K/yr
What reviews say buyers love and hate about Turmeric
What buyers mention most, as a share of all reviews.
What buyers love
71% of reviews“High quality, great value, and easy to take”
“Reduced inflammation”
“Greatly improved joint pain”
“Very affordable”
“As Advertised”
What buyers complain about
44% of reviews“Didn't work”
“be careful with dosing”
“They are HUGE”
“Had a slight back pain”
“stain your skin”
Turmeric return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
15%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Turmeric questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
