turmeric
Worth a lookShows a $23.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$23.9M$23.9M/yr · 9.0M searches
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.09avg listing price — sweet spot $15–$100
Price range
Great$2.58–$61.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Brand share
Great60%top-5 brand share — no brand owns this niche
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Review moat
Bad15,379.36avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, turmeric is a $23.9M/yr Amazon United States market (9.0M searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 68/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
turmeric market data
- Units sold / yr
- 1.0M–1.0M
- avg 25,000–30,000/product
- Revenue / yr
- $20.1M–$20.1M
- units × avg price
- Conversion rate
- 13.3%
- Avg BSR
- #63
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.8%
- Avg brand age
- 63 months
- Avg seller age
- 140 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
30 rising
Sellers
707
Top-5 brand share
60%
Top 20: 93%
Top-5 click share
38%
Top 20: 77%
Open market
36%
- NatureWise26%
- Qunol10%
- BioSchwartz10%
- Carlyle8%
- Nature Made6%
- Micro Ingredients4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top turmeric search terms
- turmeric2.0M/yr
- turmeric curcumin supplement2.1M/yr
- turmeric supplement2.0M/yr
- curcumin628K/yr
- tumeric655K/yr
- turmeric with black pepper225K/yr
- curcumin supplements331K/yr
- curcuma205K/yr
- turmeric curcumin181K/yr
- curcumin with black pepper150K/yr
Top turmeric products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share![NatureWise Curcumin Turmeric 2250mg - Advanced Absorption from 95% Curcuminoids & BioPerine Black Pepper Extract - Daily Joint and Immune Health Support - Vegan 180 Count[60-Day Supply]](https://m.media-amazon.com/images/I/411R4B52c2L.jpg)
NatureWise Curcumin Turmeric 2250mg - Advanced Absorption from 95% Curcuminoids & BioPerine Black Pepper Extract - Daily Joint and Immune Health Support - Vegan 180 Count[60-Day Supply]
NatureWise$19.634.6★59,579 rev
![NatureWise Curcumin Turmeric 2250mg - Advanced Absorption from 95% Curcuminoids & BioPerine Black Pepper Extract - Daily Joint and Immune Health Support - Vegan Non-GMO 90 Count[30-Day Supply]](https://m.media-amazon.com/images/I/41USHKKWC3L.jpg)
NatureWise Curcumin Turmeric 2250mg - Advanced Absorption from 95% Curcuminoids & BioPerine Black Pepper Extract - Daily Joint and Immune Health Support - Vegan Non-GMO 90 Count[30-Day Supply]
NatureWise$13.794.6★59,579 rev
Carlyle Turmeric Curcumin with Black Pepper | 180 Capsules
Carlyle$9.974.7★7,258 rev
Qunol Turmeric Curcumin with Black Pepper & Ginger 2400mg Turmeric Extract with 95% Curcuminoids Extra Strength Supplement Enhanced Absorption Joint Support Supplement 105 Count
Qunol$26.354.6★16,756 rev
Turmeric Curcumin with Black Pepper Extract 1500mg - High Absorption Ultra Potent Turmeric Supplement with 95% Curcuminoids and BioPerine - Non GMO Tumeric Capsules for Joint Support - 180 Capsules
BioSchwartz$30.564.5★103,881 rev
Newest
by launch date
Micro Ingredients Pure Turmeric Curcumin Supplement 1 000mg 95% Curcuminoids with Black Pepper & Ginger High Absorption for Joint & Antioxidant Support* Filler Free 120 Veggie Capsules
Micro Ingredients$25.782,834 rev
Micro Ingredients Turmeric Curcumin Supplement with Black Pepper & Ginger 300 Softgels | Made with MCT Oil | 95% Curcuminoids | Non-GMO Gluten Free
Micro Ingredients$26.701,514 rev
![NatureWise Curcumin Turmeric 2250mg - Advanced Absorption from 95% Curcuminoids & BioPerine Black Pepper Extract - Daily Joint and Immune Health Support - Vegan Non-GMO 360 Count[120-Day Supply]](https://m.media-amazon.com/images/I/41-+IaEuqAL.jpg)
NatureWise Curcumin Turmeric 2250mg - Advanced Absorption from 95% Curcuminoids & BioPerine Black Pepper Extract - Daily Joint and Immune Health Support - Vegan Non-GMO 360 Count[120-Day Supply]
NatureWise$31.8859,579 rev
Qunol Turmeric Curcumin Supplement 1000mg with Ultra High Absorption for Joint Support Extra Strength Capsules 150 Count
Qunol$28.2618,702 rev
Carlyle Turmeric Curcumin Supplement | 180 Powder Capsules
Carlyle$9.841,483 rev
Trending
90-day click momentumCarlyle Turmeric Curcumin Supplement | 180 Powder Capsules
Carlyle$9.844.7★
Turmeric Curcumin with Black Pepper Extract 1500mg - High Absorption Ultra Potent Turmeric Supplement with 95% Curcuminoids and BioPerine - Non GMO Tumeric Capsules for Joint Support - 180 Capsules
BioSchwartz$30.564.5★
Natures Bounty Turmeric with Black Pepper Extract Supports Antioxidant Health 1000mg 60 Capsules
Nature's Bounty$9.824.7★
Swanson Full Spectrum Turmeric Curcumin Joint Liver and Digestive Support Supplement for Active Adults - Non-GMO Gluten-Free (240 Vegan Capsules)
Swanson$13.834.7★
THORNE - Curcumin Phytosome 1000 mg (Meriva) - Clinically Studied High Absorption - Supports Healthy Inflammatory Response in Joints Muscles GI Tract Liver Brain & Nerves* - 60 Servings
THORNE$61.794.7★
What buyers say about turmeric
What buyers praise and complain about, mined from review topics.What buyers love
“High quality, great value, and easy to take”
“Reduced inflammation”
“Greatly improved joint pain”
“Very affordable”
“As Advertised”
“Best vitamins”
“Works ok”
“swallow fast”
“Pure Ingredients”
“has a consistent taste”
What buyers complain about
“Didn't work”
“be careful with dosing”
“They are HUGE”
“Had a slight back pain”
“stain your skin”
“A bit pricey”
“Doesn't work for inflammation”
“Bad side effects”
“I not only noticed a starkly lighter color”
“Hard on stomach”
Top return reasons
Common questions
- Is turmeric profitable to sell on Amazon United States?
- The niche generates $23.9M/yr across 47 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Worth a look (68/100).
- How competitive is the turmeric niche?
- 30 brands and 707 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in turmeric?
- Top complaints mined from reviews: Functionality-Overall, Dosage, Size-Overall. The return rate is 0.0%.
- When does demand for turmeric peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the turmeric niche?
- Listings span $2.58–$61.79; the average listing price is $20.09 (sweet spot $15–$100). The average incumbent carries 15,379 reviews — the moat a new listing must climb.