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Turkey Tail Mushroom Extract

Fail

Shoppers spend an estimated $34K a year here, so Turkey Tail Mushroom Extract is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$34K/yr21K searches / yr
90-day growth
-33.0%search demand this quarter
Competition
69%top-5 click share · 11 brands · 17 sellers

Flapen Score

Turkey Tail Mushroom Extract against its category

The dotted line is the Health & Household average. Past it, Turkey Tail Mushroom Extract is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Turkey Tail Mushroom Extract market on Amazon at a glance

Shoppers on Amazon United States searched for Turkey Tail Mushroom Extract 21K times last year and spent an estimated $34K. The top 5 brands take 82% of clicks. Demand peaks in Sep. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -33.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-33.0%
Conversion, latest week
6.3%
Market size, estimated
$34Ka year
Peak month
September2.4× the quietest month
Top search term
turkey tail extract11K searches a year

02 · Price

A sale here is worth $25.01.

Listings sell for $25.01 on average, from $8.35 to $46.99. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $25.01 that is $3K to $6K a year per listing.

Average price
$25.01inside the $15 to $100 sweet spot
Price range
$8.35–$46.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #280 within Mushrooms. It carries 1,467 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#280in Mushrooms
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,467per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Turkey Tail Mushroom Extract products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

17

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

13%

  • Brand 136%
  • Brand 221%
  • Brand 313%
  • Brand 48%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (5 brands, 13%)

Demand

Turkey Tail Mushroom Extract search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.4×

Search terms

Top Turkey Tail Mushroom Extract search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • turkey tail extract11K/yr
  • turkey tail mushroom extract5K/yr
  • turkey tail tincture6K/yr

Reviews and returns

What reviews say buyers love and hate about Turkey Tail Mushroom Extract

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“It tastes horrible”
A buyer, on “Taste-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Turkey Tail Mushroom Extract questions

Answered from the same tracked data.