Is turkey tail mushroom capsules profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.1%. Flapen's verdict: Worth a look (58/100).

How competitive is the turkey tail mushroom capsules niche?

16 brands and 419 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in turkey tail mushroom capsules?

Top complaints mined from reviews: Functionality-Overall, Allergies, Indigestion. The return rate is 0.0%.

When does demand for turkey tail mushroom capsules peak?

Demand peaks in Jan; the busiest month runs 1.6× the quietest.

What does it cost to enter the turkey tail mushroom capsules niche?

Listings span $7.72–$78.06; the average listing price is $27.56 (sweet spot $15–$100). The average incumbent carries 2,438 reviews — the moat a new listing must climb.

turkey tail mushroom capsules

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$27.56

avg listing price — sweet spot $15–$100

Conversion

Great10.2%

search→purchase rate — share of searches ending in a sale

Price range

Great$7.72–$78.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.2M

$1.2M/yr · 434K searches

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,437.75

avg incumbent reviews — the moat a new listing must climb

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-19.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, turkey tail mushroom capsules is a $1.2M/yr Amazon United States market (434K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan. Verdict: Worth a look — 58/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

turkey tail mushroom capsules market data

Units sold / yr: 40K–50K; avg 1,500–2,000/product
Revenue / yr: $1.1M–$1.4M; units × avg price
Conversion rate: 10.2%
Avg BSR: #301
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 4.5%
Avg brand age: 46 months
Avg seller age: 155 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

419

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

23%

Host Defense30%
Carlyle15%
Double Wood Supplements12%
Real Mushrooms9%
Micro Ingredients7%
Fifth & Fido4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.1% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.6×

Open Trend

Top turkey tail mushroom capsules search terms

turkey tail175K/yr -25.1%7.7% conv.
turkey tail mushroom for humans45K/yr +89.9%8.4% conv.
turkey tail mushroom119K/yr -43.3%6.7% conv.
turkey tail mushroom capsules55K/yr -42.2%4.8% conv.
turkey tail mushrooms11K/yr -12.9%4.8% conv.
turkeytail mushroom supplement7K/yr -19.7%9.2% conv.
cola de pavo3K/yr +22.1%1.9% conv.
turkey tails5K/yr -4.3%2.7% conv.
turkey tail supplement4K/yr -30.2%8.6% conv.
turkey tail mushroom supplement3K/yr -7.8%5.8% conv.

All search terms

Top turkey tail mushroom capsules products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Host Defense Turkey Tail Capsules - Digestive Health & Immune Response Support Supplement - Mushroom Supplement for Gastrointestinal & Gut Microbiome Support - 120 Capsules

Host Defense$46.994.7★7,344 rev

Carlyle Turkey Tail Mushroom Capsules | 200 Count

Carlyle$10.124.7★2,242 rev

Turkey Tail Mushroom Supplement (120 Capsules - 2 Month Supply) (Coriolus Versicolor) Comprehensive Immune System Support Non-GMO Gluten Free Grown and Encapsulated in The USA by Double Wood

Double Wood Supplements$19.634.6★4,446 rev

Organic Turkey Tail Mushroom Powder (50:1 Extract) 8 Ounce | Freeze Dried with Active Polysaccharides Supports Immune Response & Cellular Level Pet Friendly

Micro Ingredients$29.704.6★1,572 rev

Host Defense Turkey Tail Capsules - Digestive Health & Immune Response Support Supplement - Mushroom Supplement for Gastrointestinal & Gut Microbiome Support - 60 Capsules

Host Defense$25.354.7★7,344 rev

Newest

by launch date

Herbal Roots Organic Turkey Tail Mushroom Supplement - Fruiting Bodies Extract - Immune Support - 60 Vegan Non GMO Capsules

Herbal Roots$29.0048 rev

8mo ago

Turkey Tail Mushroom for Dogs - 170 Count - Mushroom Chews for Dogs Lipoma Lumps and Bumps - Immune Health Digestive Skin Energy Joint Vitamin Support Guard Buddy - Multivitamin Supplement

YUMA'S$25.082,793 rev

11mo ago

FreshCap Mushrooms Premium Organic Turkey Tail Supplement Capsules - 10:1 Fruiting Body Extract with 35% Beta-Glucans - 3rd-Party Tested - Supports Daily Immunity and Gut Resilience (60 Capsules)

FreshCap Mushrooms$11.335,130 rev

1y ago

Fifth & Fido Turkey Tail Mushroom for Dogs Lipoma Treatment for Dogs - Mushroom Supplement with Immune Support for Lipoma Lumps & Bumps Premium Pet Vitamins and Supplements Made in USA 100 Serv.

Fifth & Fido$28.501,045 rev

2y ago

Host Defense Turkey Tail Mushroom Powder - Digestive Health & Immune Response Support Supplement - Mushroom Supplement for Gastrointestinal & Gut Microbiome Support - 7 oz (133 Servings)*

Host Defense$35.031,662 rev

2y ago

What buyers say about turkey tail mushroom capsules

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“I'm sure the product is top notch”

Pet Friendly13%

“Good for my dog”

Value For Money7%

“Good value”

Advertised Vs Actual Product6%

“Actually does what it stated”

Taste-Overall6%

“the dogs like the taste”

Flavor4%

“enjoyable flavor”

Immunity Booster3%

“Good immune booster”

Ease Of Chewing/Swallowing3%

“The capsule is easy to swallow”

Ease Of Use3%

“Convenient”

Nutritional Content2%

“Decent supplement”

What buyers complain about

Functionality-Overall20%

“Didnt work on my dog”

Allergies11%

“they are still itching”

Indigestion10%

“Gave my dog diarrhea”

Size-Overall7%

“Not a good fit for my dog”

Taste-Overall6%

“Maybe not tasty”

Quality-Overall4%

“Garbage”

Value For Money4%

“expensive”

Advertised Vs Actual Product2%

“Does not live up to what they claim”

Side Effects2%

“Side effects were a concern”

Ease Of Use2%

“hard to get”

Top return reasons

Joint Pain50%

Value For Money50%

Common questions

Is turkey tail mushroom capsules profitable to sell on Amazon United States?: The niche generates $1.2M/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.1%. Flapen's verdict: Worth a look (58/100).
How competitive is the turkey tail mushroom capsules niche?: 16 brands and 419 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in turkey tail mushroom capsules?: Top complaints mined from reviews: Functionality-Overall, Allergies, Indigestion. The return rate is 0.0%.
When does demand for turkey tail mushroom capsules peak?: Demand peaks in Jan; the busiest month runs 1.6× the quietest.
What does it cost to enter the turkey tail mushroom capsules niche?: Listings span $7.72–$78.06; the average listing price is $27.56 (sweet spot $15–$100). The average incumbent carries 2,438 reviews — the moat a new listing must climb.