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Turf Toe Brace

Maybe

The products selling today average only 3.9★. But demand is soft, at +5.5% this quarter, so Turf Toe Brace is a Maybe.

Flapen Score
60
60 / 100
Top 11% of 14,768 Health & Household niches · +11 vs the category median of 49
Market size
$163K/yr179K searches / yr
90-day growth
+5.5%search demand this quarter
Competition
40%top-5 click share · 26 brands · 31 sellers

Flapen Score

Turf Toe Brace against its category

The dotted line is the Health & Household average. Past it, Turf Toe Brace is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Turf Toe Brace market on Amazon at a glance

Shoppers on Amazon United States searched for Turf Toe Brace 179K times last year and spent an estimated $163K. The top 5 brands take 54% of clicks. Demand peaks in May. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $163K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
+5.5%
Conversion, latest week
4.5%
Market size, estimated
$163Ka year
Peak month
May1.8× the quietest month
Top search term
turf toe brace71K searches a year

02 · Price

A sale here is worth $20.32.

Listings sell for $20.32 on average, from $6.56 to $57.71. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $20.32 that is $2K to $5K a year per listing.

Average price
$20.32inside the $15 to $100 sweet spot
Price range
$6.56–$57.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #194 within Braces, Splints & Supports. It carries 1,931 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#194in Braces, Splints & Supports
Average rating
3.93 starsAmazon United States average 4.42 stars
Average reviews
1,931per listing
Listings tracked
35

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Turf Toe Brace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

26 falling

Sellers

31

Top-5 brand share

54%

Top 20: 95%

Top-5 click share

40%

Top 20: 86%

Open market

41%

  • Brand 123%
  • Brand 210%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Turf Toe Brace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.8×

Search terms

Top Turf Toe Brace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • turf toe brace71K/yr
  • turf toe35K/yr
  • turf toe brace for big toe17K/yr
  • hallux rigidus relief13K/yr
  • hallux rigidus10K/yr
  • turf toe tape6K/yr
  • turf toe stabilizer5K/yr
  • hallux rigidus brace4K/yr
  • turf toe splint6K/yr
  • big toe arthritis relief3K/yr

Reviews and returns

What reviews say buyers love and hate about Turf Toe Brace

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Comfort-Overall”
11%of negative reviews mention “Size-Overall”
3.1%of orders come back
“Way too big”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Turf Toe Brace questions

Answered from the same tracked data.