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Tums Individual Packets

Maybe

An estimated 0.1% of orders come back. But the products selling today already average 4.7★, so Tums Individual Packets is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Market size
$874K/yr958K searches / yr
90-day growth
+15.4%search demand this quarter
Competition
63%top-5 click share · 14 brands · 86 sellers

Flapen Score

Tums Individual Packets against its category

The dotted line is the Health & Household average. Past it, Tums Individual Packets is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tums Individual Packets market on Amazon at a glance

Shoppers on Amazon United States searched for Tums Individual Packets 958K times last year and spent an estimated $874K. The top 5 brands take 65% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 958K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $874K a year.

Searches, last 12 months
958K
Growth, 90 days vs prior 90
+15.4%
Conversion, latest week
10.3%
Market size, estimated
$874Ka year
Peak month
May2.3× the quietest month
Top search term
travel medicine214K searches a year

02 · Price

A sale here is worth $8.84.

Listings sell for $8.84 on average, from $1.95 to $28.87. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At $8.84 that is $44K to $53K a year per listing.

Average price
$8.84under the $15 to $100 sweet spot
Price range
$1.95–$28.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
5,000–6,000
Revenue per listing a year
$44K–$53K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #74 within Non-Aspirin. It carries 13,225 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#74in Non-Aspirin
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
13,225per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Tums Individual Packets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

86

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

28%

  • Brand 136%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Tums Individual Packets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.3×

Search terms

Top Tums Individual Packets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel medicine214K/yr
  • travel size medicine145K/yr
  • travel meds75K/yr
  • travel tylenol74K/yr
  • travel medicine packets66K/yr
  • tylenol travel size63K/yr
  • travel size medicine packets53K/yr
  • travel medication26K/yr
  • tylenol travel28K/yr
  • individual medicine packets31K/yr

Reviews and returns

What reviews say buyers love and hate about Tums Individual Packets

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Portability”
19%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Too big”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Tums Individual Packets questions

Answered from the same tracked data.