tums heartburn and sleep support
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.62avg listing price — sweet spot $15–$100
Price range
Okay$9.16–$19.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,691avg incumbent reviews — the moat a new listing must climb
Market size
Bad$92K$92K/yr · 61K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-29.8%90-day search growth — must beat 0% to launch
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tums heartburn and sleep support is a $92K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
tums heartburn and sleep support market data
- Units sold / yr
- 10K–13K
- avg 1,250–1,500/product
- Revenue / yr
- $116K–$145K
- units × avg price
- Conversion rate
- 13.0%
- Avg BSR
- #111
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
28
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- ALKA-SELTZER PLUS49%
- TUMS46%
- Pepcid3%
- Amazon Basic Care3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top tums heartburn and sleep support search terms
- alka seltzer nighttime5K/yr
- tums sleep support4K/yr
- alka seltzer plus cold night4K/yr
- tums with melatonin4K/yr
- alka seltzer plus cold and flu nighttime8K/yr
- alka seltzer pm gummies8K/yr
- alka seltzer pm7K/yr
- alka seltzer night3K/yr
- alka seltzer night time6K/yr
- alka seltzer plus cold and flu night2K/yr
Top tums heartburn and sleep support products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TUMS Heartburn Plus Sleep Support Chewable Dietary Supplement Tablets for Occasional Heartburn Relief Plus Sleep Support Berry Fusion - 54 Count
TUMS$12.424.8★805 rev
Alka-Seltzer Plus Severe Cold PowerFast Fizz Effervescent Tablets Nighttime Cold Symptom Relief 24 Count
ALKA-SELTZER PLUS$9.254.8★1,649 rev
ALKA-SELTZER Plus Severe Cold & Flu Medicine - PowerFast Fizz Tablets for Adults and Children 12+ - 48ct
ALKA-SELTZER PLUS$19.754.8★2,194 rev
Pepcid Soothing Gummies Heartburn Relief + Sleep Support Gummies Help Occasional Heartburn Upset Stomach Acid Indigestion + Sleeplessness Calcium & Melatonin Strawberry 32 ct
Pepcid$9.404.2★402 rev
Alka-Seltzer Plus Severe Cold Medicine Day and Night PowerFast Fizz Day + Night Effervescent Tablets 24 Count
ALKA-SELTZER PLUS$9.414.8★2,194 rev
Newest
by launch datePepcid Soothing Gummies Heartburn Relief + Sleep Support Gummies Help Occasional Heartburn Upset Stomach Acid Indigestion + Sleeplessness Calcium & Melatonin Strawberry 32 ct
Pepcid$9.40402 rev
Alka-Seltzer Plus Severe Cold PowerFast Fizz Effervescent Tablets Nighttime Cold Symptom Relief 24 Count
ALKA-SELTZER PLUS$9.251,649 rev
Alka-Seltzer Plus Severe Cold Medicine Day and Night PowerFast Fizz Day + Night Effervescent Tablets 24 Count
ALKA-SELTZER PLUS$9.412,194 rev
TUMS Heartburn Plus Sleep Support Chewable Dietary Supplement Tablets for Occasional Heartburn Relief Plus Sleep Support Berry Fusion - 54 Count
TUMS$12.42805 rev
ALKA-SELTZER Plus Severe Cold & Flu Medicine - PowerFast Fizz Tablets for Adults and Children 12+ - 48ct
ALKA-SELTZER PLUS$19.752,194 rev
Trending
90-day click momentumTUMS Heartburn Plus Sleep Support Chewable Dietary Supplement Tablets for Occasional Heartburn Relief Plus Sleep Support Berry Fusion - 54 Count
TUMS$12.424.8★
ALKA-SELTZER Plus Severe Cold & Flu Medicine - PowerFast Fizz Tablets for Adults and Children 12+ - 48ct
ALKA-SELTZER PLUS$19.754.8★
Alka-Seltzer Cold Cold & Allergy Max Strength Fast Gels Allergy Medicine Multi-Symptom Relief Body Aches and Pains Congestion Relief 24 Count (Packing May Vary)
ALKA-SELTZER PLUS$9.164.7★
Alka-Seltzer Plus Severe Cold PowerFast Fizz Effervescent Tablets Nighttime Cold Symptom Relief 24 Count
ALKA-SELTZER PLUS$9.254.8★
Pepcid Soothing Gummies Heartburn Relief + Sleep Support Gummies Help Occasional Heartburn Upset Stomach Acid Indigestion + Sleeplessness Calcium & Melatonin Strawberry 32 ct
Pepcid$9.404.2★
What buyers say about tums heartburn and sleep support
What buyers praise and complain about, mined from review topics.What buyers love
“This really works for the flu i would recommend this”
“Works very well”
“Sleep well”
“Good quality”
“Tastes like candy”
“Good deal”
“As described”
“No more heartburn”
“I love these for my son they work on his acid reflux and heartburn and acid in the stomach it depends on the person how they feel about texture”
“Solid product”
What buyers complain about
“The taste is very blah”
“Trouble Sleeping”
“Allergies”
“Tastes so bad that I couldn't swallow it”
“Does not work”
“bad Flavor”
“HUGE capsules”
“Beware-Does not contain guaifenesin”
“It is honestly too pricey”
“avoid these because the texture is awful”
Common questions
- Is tums heartburn and sleep support profitable to sell on Amazon United States?
- The niche generates $92K/yr across 7 tracked products. 90-day search growth is -29.8%. Flapen's verdict: Skip it (34/100).
- How competitive is the tums heartburn and sleep support niche?
- 4 brands and 28 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in tums heartburn and sleep support?
- Top complaints mined from reviews: Taste-Overall, Sleep Quality, Allergies. The return rate is 0.0%.
- When does demand for tums heartburn and sleep support peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the tums heartburn and sleep support niche?
- Listings span $9.16–$19.75; the average listing price is $11.62 (sweet spot $15–$100). The average incumbent carries 2,691 reviews — the moat a new listing must climb.