Tums Heartburn and Sleep Support
FailThe top 5 brands take 100% of clicks, so Tums Heartburn and Sleep Support is a Fail.
- Flapen Score
- 34 / 100Ranks 13,952 of 14,768 Health & Household niches · −15 vs the category median of 4934
- Market size
- $92K/yr61K searches / yr
- 90-day growth
- -29.8%search demand this quarter
- Competition
- 95%top-5 click share · 4 brands · 28 sellers
Flapen Score
Tums Heartburn and Sleep Support against its category
The dotted line is the Health & Household average. Past it, Tums Heartburn and Sleep Support is stronger. Inside it, weaker.
Market
The Tums Heartburn and Sleep Support market on Amazon at a glance
Shoppers on Amazon United States searched for Tums Heartburn and Sleep Support 61K times last year and spent an estimated $92K. All 4 brands take every click. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 13.0% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- -29.8%
- Conversion, latest week
- 13.0%
- Market size, estimated
- $92Ka year
- Peak month
- August1.5× the quietest month
- Top search term
- alka seltzer nighttime5K searches a year
02 · Price
A sale here is worth $11.62.
Listings sell for $11.62 on average, from $9.16 to $19.75. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At $11.62 that is $15K to $17K a year per listing.
- Average price
- $11.62under the $15 to $100 sweet spot
- Price range
- $9.16–$19.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $15K–$17K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #111 within Cough & Cold. It carries 2,691 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #111in Cough & Cold
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 2,691per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Tums Heartburn and Sleep Support products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
28
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Brand 149%
- Brand 246%
- Brand 33%
- Brand 43%
- Open — no brand owns it (0%)
Demand
Tums Heartburn and Sleep Support search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Tums Heartburn and Sleep Support search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- alka seltzer nighttime5K/yr
- tums sleep support4K/yr
- alka seltzer plus cold night4K/yr
- tums with melatonin4K/yr
- alka seltzer plus cold and flu nighttime8K/yr
- alka seltzer pm gummies8K/yr
- alka seltzer pm7K/yr
- alka seltzer night3K/yr
- alka seltzer night time6K/yr
- alka seltzer plus cold and flu night2K/yr
Reviews and returns
What reviews say buyers love and hate about Tums Heartburn and Sleep Support
We read the reviews and the return reasons for every product selling here.
“The taste is very blah”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tums Heartburn and Sleep Support questions
Answered from the same tracked data.









