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Tulsi Holy Basil

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -28.3% this quarter, so Tulsi Holy Basil is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Market size
$80K/yr49K searches / yr
90-day growth
-28.3%search demand this quarter
Competition
44%top-5 click share · 23 brands · 332 sellers

Flapen Score

Tulsi Holy Basil against its category

The dotted line is the Health & Household average. Past it, Tulsi Holy Basil is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tulsi Holy Basil market on Amazon at a glance

Shoppers on Amazon United States searched for Tulsi Holy Basil 49K times last year and spent an estimated $80K. The top 5 brands take 58% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-28.3%
Conversion, latest week
8.4%
Market size, estimated
$80Ka year
Peak month
August1.5× the quietest month
Top search term
tulsi holy basil39K searches a year

02 · Price

A sale here is worth $19.60.

Listings sell for $19.60 on average, from $6.97 to $52.53. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $19.60 that is $2K to $5K a year per listing.

Average price
$19.60inside the $15 to $100 sweet spot
Price range
$6.97–$52.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #724 within Holy Basil. It carries 825 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#724in Holy Basil
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
825per listing
Listings tracked
29

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Tulsi Holy Basil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

332

Top-5 brand share

58%

Top 20: 97%

Top-5 click share

44%

Top 20: 89%

Open market

36%

  • Brand 129%
  • Brand 210%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Tulsi Holy Basil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Tulsi Holy Basil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tulsi holy basil39K/yr
  • organic holy basil7K/yr
  • holy basil organic3K/yr

Reviews and returns

What reviews say buyers love and hate about Tulsi Holy Basil

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Taste-Overall”
12%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“It has a funny taste”
A buyer, on “Taste-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Tulsi Holy Basil questions

Answered from the same tracked data.