Is tulsi holy basil profitable to sell on Amazon United States?

The niche generates $80K/yr across 29 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -28.3%. Flapen's verdict: Worth a look (55/100).

How competitive is the tulsi holy basil niche?

23 brands and 332 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in tulsi holy basil?

Top complaints mined from reviews: Taste-Overall, Smell, Flavor. The return rate is 0.0%.

When does demand for tulsi holy basil peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the tulsi holy basil niche?

Listings span $6.97–$52.53; the average listing price is $19.60 (sweet spot $15–$100). The average incumbent carries 825 reviews — the moat a new listing must climb.

tulsi holy basil

Worth a look

Shows low returns (0.0%), but soft demand (-28.3% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$19.60

avg listing price — sweet spot $15–$100

Price range

Great$6.97–$52.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Brand share

Great58%

top-5 brand share — no brand owns this niche

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Review moat

Good825.1

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$80K

$80K/yr · 49K searches

Growth

Bad-28.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, tulsi holy basil is a $80K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

tulsi holy basil market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $78K–$98K; units × avg price
Conversion rate: 8.4%
Avg BSR: #724
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 5.5%
Avg brand age: 76 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 rising

Sellers

332

Top-5 brand share

58%

Top 20: 97%

Top-5 click share

44%

Top 20: 89%

Open market

36%

ORGANIC INDIA29%
Spice Profile10%
MARYRUTH'S7%
Carlyle6%
Zazzee6%
Global Healing Center6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top tulsi holy basil search terms

tulsi holy basil39K/yr -34.3%7.3% conv.
organic holy basil7K/yr -3.6%8.4% conv.
holy basil organic3K/yr -10.6%9.4% conv.

All search terms

Top tulsi holy basil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ORGANIC INDIA Tulsi Holy Basil Capsules - Holy Basil Extract Herbal Supplement Immune Support Stress Relief Vegan Gluten-Free Kosher Organic Non-GMO - 180 Capsules

ORGANIC INDIA$33.424.5★3,038 rev

Spice Profile Organic Indian Tulsi Cut & Sifted | 2 oz | Lab Tested

Spice Profile$6.984.8★171 rev

MARYRUTH'S$18.644.6★1,318 rev

Carlyle Holy Basil Capsules | 200 Count | Tulsi Holy Basil Leaf Extract

Carlyle$10.034.6★1,794 rev

Zazzee USDA Organic Holy Basil 10:1 Extract 120 Vegan Capsules 4 Month Supply Tulsi Extract Ursolic Acid Ocimum Tenuiflorum Antioxidant & Stress Support All-Natural Non-GMO Made in the USA

Zazzee$24.394.5★531 rev

Newest

by launch date

PURE CO USDA Organic Holy Basil Supplement High Potency Organic Holy Basil 500mg 25:1 Extract 1 Capsule Per Serving High Strength Tulsi Extract 60 Vegan Capsules Non-GMO & Made in USA

PURE CO$17.5232 rev

4mo ago

Organic Holy Basil 4 oz (113g) USDA Certified Organic Tulsi Leaves Dried Holy Basil Herb Tea Loose Leaf Cut and Sifted

Elanen Naturals$14.920 rev

7mo ago

Spice Profile Organic Indian Tulsi Cut & Sifted | 2 oz | Lab Tested

Spice Profile$6.98171 rev

1y ago

PRISTINES Holy Basil Capsules - 500 mg Gluten Free Immunity & Relaxation Support Adaptogen Supplement - 60 Day Supply - Tulsi Holy Basil Leaf Extract Capsules - Vegan - Non-GMO

PRISTINE'S$15.1455 rev

1y ago

FullChea - Holy Basil Tea Bags 40 Count Dried Holy Basil Leaves

FullChea$9.60404 rev

2y ago

What buyers say about tulsi holy basil

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall23%

“Great tasting”

Quality-Overall14%

“Quality freshness and taste are on point”

Flavor7%

“Amazing flavor”

Value For Money5%

“Worth it”

Ingredients-Overall4%

“Quality ingredient”

Freshness4%

“The capsules arrive fresh”

Smell3%

“Smells amazing”

Soothing Effect3%

“Very soothing and calming and effective”

Vegan/Organic3%

“Love that it has natural ingredients”

Stress/Anxiety3%

“such as lowering stress”

What buyers complain about

Taste-Overall12%

“It has a funny taste”

Smell12%

“Toxic plastic smell”

Flavor4%

“No flavor”

Stress/Anxiety4%

“Sent me into a depression”

Functionality-Overall3%

“Doesn't work”

Dilute/Watery3%

“This product consistently became more watered down each time it was sent to me”

Quality-Overall3%

“its harder to compare quality between products”

Side Effects3%

“No noticeable effect”

Value For Money2%

“Not worth it”

Instructions/User Manual/Troubleshooting2%

“Usage instructions covered up”

Top return reasons

Taste-Overall29%

Size-Overall24%

Functionality-Overall10%

Advertised Vs Actual Product10%

Smell10%

Strength5%

Ease Of Use5%

Ingredients-Overall5%