Is tulsi profitable to sell on Amazon United States?

The niche generates $174K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.2%. Flapen's verdict: Worth a look (54/100).

How competitive is the tulsi niche?

20 brands and 577 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in tulsi?

Top complaints mined from reviews: Smell, Taste-Overall, Flavor. The return rate is 0.0%.

When does demand for tulsi peak?

Demand peaks in Jun; the busiest month runs 2.3× the quietest.

What does it cost to enter the tulsi niche?

Listings span $5.51–$52.53; the average listing price is $17.51 (sweet spot $15–$100). The average incumbent carries 799 reviews — the moat a new listing must climb.

tulsi

Worth a look

Shows low returns (0.0%), but soft demand (-23.2% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$17.51

avg listing price — sweet spot $15–$100

Price range

Great$5.51–$52.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good798.66

avg incumbent reviews — the moat a new listing must climb

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$174K

$174K/yr · 148K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-23.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, tulsi is a $174K/yr Amazon United States market (148K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jun. Verdict: Worth a look — 54/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

tulsi market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $175K–$219K; units × avg price
Conversion rate: 6.7%
Avg BSR: #990
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 4.2%
Avg brand age: 72 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

577

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

51%

Top 20: 90%

Open market

29%

ORGANIC INDIA25%
Spice Profile20%
Worldwide Botanicals9%
YOGI’S GIFT – Celebrating health6%
Global Healing Center6%
Carlyle5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.2% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 2.3×

Open Trend

Top tulsi search terms

tulsi69K/yr -18.1%4.8% conv.
tulsi holy basil39K/yr -34.3%6.7% conv.
holy basil leaf16K/yr -34.2%7.0% conv.
holy basil leaves6K/yr -28.2%6.3% conv.
organic tulsi4K/yr -5.9%8.1% conv.
tulasi4K/yr +38.8%0.5% conv.
holy basil herb3K/yr -1.0%8.0% conv.
holy basil tulsi3K/yr -20.5%5.9% conv.
organic tulsi holy basil3K/yr -51.5%9.5% conv.

All search terms

Top tulsi products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Spice Profile Organic Indian Tulsi Cut & Sifted | 2 oz | Lab Tested

Spice Profile$6.984.8★171 rev

ORGANIC INDIA Tulsi Holy Basil Capsules - Holy Basil Extract Herbal Supplement Immune Support Stress Relief Vegan Gluten-Free Kosher Organic Non-GMO - 180 Capsules

ORGANIC INDIA$33.424.5★3,038 rev

Organic India Tulsi Original Loose Leaf Herbal Tea - Immune Support Vegan Gluten-Free Kosher USDA Certified Organic Non-GMO Caffeine-Free Healthy Stress-Relief & Uplift Mood - 1 lb Bag

ORGANIC INDIA$23.274.7★2,101 rev

Worldwide Botanicals Organic Holy Basil Tea 8oz - Tulsi Rama - Loose Leaf Premium Herbal Tea 100% Pure Tulsi Holy Basil Fair Trade Adaptogenic Kosher

Worldwide Botanicals$13.474.6★339 rev

Global Healing Center - Organic Tulsi (Holy Basil Leaf Extract) Vegan Liquid Supplement Drops (Organic Basil) - Bioavailable Herb for Normal Stress Response Natural Energy & Immune Support

Global Healing Center$23.634.6★921 rev

Newest

by launch date

Organic Holy Basil 4 oz (113g) USDA Certified Organic Tulsi Leaves Dried Holy Basil Herb Tea Loose Leaf Cut and Sifted

Elanen Naturals$14.920 rev

7mo ago

Spice Profile Organic Indian Tulsi Cut & Sifted | 2 oz | Lab Tested

Spice Profile$6.98171 rev

1y ago

Thairaya Premium Dried Holy Basil leaves Kaprao Thai hearbs Natural 20 Grams (0.71 OZ.) Product of Thailand thai herbs holi basil fresh basil leaves dried Pack of 1

thairaya$7.4038 rev

1y ago

ORGANIC SPREE Tulsi 120 Tablets USDA Organic Holy Basil Supports Stress Relief & Adaptogenic Balance* | Dietary Supplement 120tab

ORGANIC SPREE$15.2354 rev

1y ago

Basic Ayurveda Holy Basil (Tulsi) Leaves | 1.06 Oz (30g) | Pure Dried Tulsi Leaves | Natural Ayurvedic Herb for Herbal Tea Detox & Daily Wellness | Non-GMO Gluten-Free & Vegan

BASIC AYURVEDA$6.4046 rev

1y ago

What buyers say about tulsi

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall27%

“Delicious tea”

Quality-Overall17%

“Quality freshness and taste are on point”

Flavor7%

“Amazing flavor”

Value For Money7%

“Good price”

Freshness5%

“Fresh and smooth”

Smell5%

“Smells great”

Ingredients-Overall3%

“Clean ingredients and makes me feel great”

Advertised Vs Actual Product3%

“As Advertised”

Soothing Effect2%

“helps me feel calm”

Sweetness2%

“Sweet and fragrant”

What buyers complain about

Smell15%

“Slightly musty smell too”

Taste-Overall12%

“It has a funny taste”

Flavor9%

“No flavor”

Quality-Overall6%

“There needs to be some quality control”

Value For Money4%

“Not worth it”

Functionality-Overall4%

“Doesn't work”

Stale/Rotten/Spoiled3%

“dusty certainly not fresh”

Stress/Anxiety3%

“It does not work for anyone who has anxiety issues despite it being geared towards people with it”

Cooking Instructions3%

“You still need to steep”

Color3%

“Pills are a completely different color than the last bottle”

Top return reasons

Size-Overall33%

Taste-Overall25%

Smell8%

Advertised Vs Actual Product8%

Functionality-Overall8%

Ingredients-Overall4%

Ease Of Use4%

Strength4%

Value For Money4%

Bitter2%

Common questions

Is tulsi profitable to sell on Amazon United States?: The niche generates $174K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.2%. Flapen's verdict: Worth a look (54/100).
How competitive is the tulsi niche?: 20 brands and 577 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in tulsi?: Top complaints mined from reviews: Smell, Taste-Overall, Flavor. The return rate is 0.0%.
When does demand for tulsi peak?: Demand peaks in Jun; the busiest month runs 2.3× the quietest.
What does it cost to enter the tulsi niche?: Listings span $5.51–$52.53; the average listing price is $17.51 (sweet spot $15–$100). The average incumbent carries 799 reviews — the moat a new listing must climb.

tulsi

tulsi market data

Competition & brand share

Demand & seasonality

Top tulsi search terms

Top tulsi products on Amazon

Top sellers

Newest

Trending

What buyers say about tulsi

What buyers love

What buyers complain about

Top return reasons

Common questions

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