Tulsi
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -23.2% this quarter, so Tulsi is a Maybe.
- Flapen Score
- 54 / 100Top 28% of 14,768 Health & Household niches · +5 vs the category median of 4954
- Market size
- $174K/yr148K searches / yr
- 90-day growth
- -23.2%search demand this quarter
- Competition
- 51%top-5 click share · 20 brands · 577 sellers
Flapen Score
Tulsi against its category
The dotted line is the Health & Household average. Past it, Tulsi is stronger. Inside it, weaker.
Market
The Tulsi market on Amazon at a glance
Shoppers on Amazon United States searched for Tulsi 148K times last year and spent an estimated $174K. The top 5 brands take 66% of clicks. Demand peaks in Jun. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 6.7% of those searches ended in a purchase.
Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $174K a year.
- Searches, last 12 months
- 148K
- Growth, 90 days vs prior 90
- -23.2%
- Conversion, latest week
- 6.7%
- Market size, estimated
- $174Ka year
- Peak month
- June2.3× the quietest month
- Top search term
- tulsi69K searches a year
02 · Price
A sale here is worth $17.51.
Listings sell for $17.51 on average, from $5.51 to $52.53. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $17.51 that is $4K to $9K a year per listing.
- Average price
- $17.51inside the $15 to $100 sweet spot
- Price range
- $5.51–$52.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$9K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #990 within Holy Basil. It carries 799 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 4.2%
- Average rank
- #990in Holy Basil
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 799per listing
- Listings tracked
- 29
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Tulsi products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Spice Profile Organic Indian Tulsi Cut & Sifted | 2 oz | Lab Tested
- Price
- $6.98
- Rating
- 4.8/5
- Reviews
- 171
- Age
- 1y ago

ORGANIC INDIA Tulsi Holy Basil Capsules - Holy Basil Extract Herbal Supplement Immune Support Stress Relief Vegan Gluten-Free Kosher Organic Non-GMO - 180 Capsules
- Price
- $33.42
- Rating
- 4.5/5
- Reviews
- 3,038
- Age
- 12y ago

Organic India Tulsi Original Loose Leaf Herbal Tea - Immune Support Vegan Gluten-Free Kosher USDA Certified Organic Non-GMO Caffeine-Free Healthy Stress-Relief & Uplift Mood - 1 lb Bag
- Price
- $23.27
- Rating
- 4.7/5
- Reviews
- 2,101
- Age
- 12y ago

Worldwide Botanicals Organic Holy Basil Tea 8oz - Tulsi Rama - Loose Leaf Premium Herbal Tea 100% Pure Tulsi Holy Basil Fair Trade Adaptogenic Kosher
- Price
- $13.47
- Rating
- 4.6/5
- Reviews
- 339
- Age
- 7y ago

Global Healing Center - Organic Tulsi (Holy Basil Leaf Extract) Vegan Liquid Supplement Drops (Organic Basil) - Bioavailable Herb for Normal Stress Response Natural Energy & Immune Support
- Price
- $23.63
- Rating
- 4.6/5
- Reviews
- 921
- Age
- 7y ago
Trending
estimated 90-day click momentum
Organic Holy Basil 4 oz (113g) USDA Certified Organic Tulsi Leaves Dried Holy Basil Herb Tea Loose Leaf Cut and Sifted
- Price
- $14.92
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

ORGANIC SPREE Tulsi 120 Tablets USDA Organic Holy Basil Supports Stress Relief & Adaptogenic Balance* | Dietary Supplement 120tab
- Price
- $15.23
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 1y ago

Basic Ayurveda Holy Basil (Tulsi) Leaves | 1.06 Oz (30g) | Pure Dried Tulsi Leaves | Natural Ayurvedic Herb for Herbal Tea Detox & Daily Wellness | Non-GMO Gluten-Free & Vegan
- Price
- $6.40
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 1y ago

Spice Profile Organic Indian Tulsi Cut & Sifted | 2 oz | Lab Tested
- Price
- $6.98
- Rating
- 4.8/5
- Reviews
- 171
- Age
- 1y ago

Dried Tulsi | Holy Basil Leaf Tea 4 oz | Relaxing and Calming Tea | 100% Natural | by Yogis Gift
- Price
- $10.03
- Rating
- 4.5/5
- Reviews
- 55
- Age
- 2y ago
Newest
by launch date
Organic Holy Basil 4 oz (113g) USDA Certified Organic Tulsi Leaves Dried Holy Basil Herb Tea Loose Leaf Cut and Sifted
- Price
- $14.92
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Spice Profile Organic Indian Tulsi Cut & Sifted | 2 oz | Lab Tested
- Price
- $6.98
- Rating
- 4.8/5
- Reviews
- 171
- Age
- 1y ago

Thairaya Premium Dried Holy Basil leaves Kaprao Thai hearbs Natural 20 Grams (0.71 OZ.) Product of Thailand thai herbs holi basil fresh basil leaves dried Pack of 1
- Price
- $7.40
- Rating
- 4.1/5
- Reviews
- 38
- Age
- 1y ago

ORGANIC SPREE Tulsi 120 Tablets USDA Organic Holy Basil Supports Stress Relief & Adaptogenic Balance* | Dietary Supplement 120tab
- Price
- $15.23
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 1y ago

Basic Ayurveda Holy Basil (Tulsi) Leaves | 1.06 Oz (30g) | Pure Dried Tulsi Leaves | Natural Ayurvedic Herb for Herbal Tea Detox & Daily Wellness | Non-GMO Gluten-Free & Vegan
- Price
- $6.40
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
577
Est. top-5 brand share
66%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 90%
Open market
29%
- ORGANIC INDIA25%
- Spice Profile20%
- Worldwide Botanicals9%
- YOGI’S GIFT – Celebrating health6%
- Global Healing Center6%
- Carlyle5%
Demand
Tulsi search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 2.3×
Search terms
Top Tulsi search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tulsi69K/yr
- tulsi holy basil39K/yr
- holy basil leaf16K/yr
- holy basil leaves6K/yr
- organic tulsi4K/yr
- tulasi4K/yr
- holy basil herb3K/yr
- holy basil tulsi3K/yr
- organic tulsi holy basil3K/yr
Reviews and returns
What reviews say buyers love and hate about Tulsi
We read the reviews and the return reasons for every product selling here.
“Slightly musty smell too”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tulsi questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









