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Tulsi

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -23.2% this quarter, so Tulsi is a Maybe.

Flapen Score
54
54 / 100
Top 28% of 14,768 Health & Household niches · +5 vs the category median of 49
Market size
$174K/yr148K searches / yr
90-day growth
-23.2%search demand this quarter
Competition
51%top-5 click share · 20 brands · 577 sellers

Flapen Score

Tulsi against its category

The dotted line is the Health & Household average. Past it, Tulsi is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tulsi market on Amazon at a glance

Shoppers on Amazon United States searched for Tulsi 148K times last year and spent an estimated $174K. The top 5 brands take 66% of clicks. Demand peaks in Jun. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $174K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-23.2%
Conversion, latest week
6.7%
Market size, estimated
$174Ka year
Peak month
June2.3× the quietest month
Top search term
tulsi69K searches a year

02 · Price

A sale here is worth $17.51.

Listings sell for $17.51 on average, from $5.51 to $52.53. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $17.51 that is $4K to $9K a year per listing.

Average price
$17.51inside the $15 to $100 sweet spot
Price range
$5.51–$52.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #990 within Holy Basil. It carries 799 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#990in Holy Basil
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
799per listing
Listings tracked
29

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Tulsi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

577

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

51%

Top 20: 90%

Open market

29%

  • Brand 125%
  • Brand 220%
  • Brand 39%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Tulsi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.3×

Search terms

Top Tulsi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tulsi69K/yr
  • tulsi holy basil39K/yr
  • holy basil leaf16K/yr
  • holy basil leaves6K/yr
  • organic tulsi4K/yr
  • tulasi4K/yr
  • holy basil herb3K/yr
  • holy basil tulsi3K/yr
  • organic tulsi holy basil3K/yr

Reviews and returns

What reviews say buyers love and hate about Tulsi

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Taste-Overall”
15%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Slightly musty smell too”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Tulsi questions

Answered from the same tracked data.