Is tube key profitable to sell on Amazon United States?

The niche generates $149K/yr across 17 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Skip it (47/100).

How competitive is the tube key niche?

17 brands and 26 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in tube key?

Top complaints mined from reviews: Size-Overall, Functionality-Overall, Oral Hygiene. The return rate is 1.4%.

When does demand for tube key peak?

Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the tube key niche?

Listings span $4.51–$13.98; the average listing price is $8.38 (sweet spot $15–$100). The average incumbent carries 1,762 reviews — the moat a new listing must climb.

tube key

Skip it

Prices mostly outside the sweet spot ($4.51–$13.98) — this niche doesn't clear our bar today.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,762

avg incumbent reviews — the moat a new listing must climb

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$149K

$149K/yr · 210K searches

Avg price

Bad$8.38

avg listing price — sweet spot $15–$100

Growth

Bad-21.1%

90-day search growth — must beat 0% to launch

Price range

Bad$4.51–$13.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, tube key is a $149K/yr Amazon United States market (210K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 47/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

30%

Dr. Sheffield's25%
L'OCCITANE13%
XYKEEY10%
Davids8%
Euthymol8%
LOLLIA6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Open Trend

All search terms

Top tube key products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dr. Sheffields Stainless Steel Toothpaste Tube Key Toothpaste Squeezer & Roller Fits Multiple Tube Sizes Reduce Waste

Dr. Sheffield's$5.994.2★574 rev

LOCCITANE Reusable Magic Key for Squeezing Tubes to Minimize Hand Cream Waste

L'OCCITANE$11.984.8★936 rev

XYKEEY Set of 2 Toothpaste Squeezer Rollers Metal Toothpaste Tube Wringer Seat Holder Stand (Stainless Steel)

XYKEEY$9.964.6★18,274 rev

Davids Toothpaste Tube Squeezer Dispenser Tube Roller Metal Tube Key Dispenser Wringer Tools Recyclable Metal Made in USA (3 Pack)

Davids$7.964.4★356 rev

EUTHYMOL Classic Toothpaste Squeezer (Gold) - Luxury Metal Tube Roller Aesthetic Bathroom Accessory Vintage Gift for Euthymol Lovers Tube Squeezer Perfectly Compatible with Euthymol Toothpastes

Euthymol$12.634.5★46 rev

Newest

by launch date

Classicseali 4PCS Metal Tube Key Heart Shaped Tube Squeezer Key Toothpaste Key for Bathroom Cosmetics Daily Life Toothpaste Tubes Squeezing Auxiliary Tool for Paint Cosmetics and Hair Dye Gold

Classicseali$8.603 rev

4mo ago

EUTHYMOL Classic Toothpaste Squeezer (Gold) - Luxury Metal Tube Roller Aesthetic Bathroom Accessory Vintage Gift for Euthymol Lovers Tube Squeezer Perfectly Compatible with Euthymol Toothpastes

Euthymol$12.6346 rev

4mo ago

Toothpaste Squeezer Tube Squeezer Tool Toothpaste Squeezer Roller Metal Tube Squeezer Key Tooth Paste Squeezer Rollers Dispenser Tube Squeezers for Extruding Toothpaste Facial Cleanser Cosmetics

Fadayunn$4.5148 rev

11mo ago

Mabor 3Pcs Toothpaste Tube Squeezer Stainless Steel Metal Toothpaste Key Squeezer Roller Tube Wringer Dispenser Tools for Paint Cream Cosmetic Hair Dye

Mabor$5.8437 rev

1y ago

2Pcs Silver Stainless Steels Metal Tube Squeezer Keys Salon Toothpaste Tube Squeezers Toothpaste Roller Rolling Toothpaste Squeezer Bathroom Safety Aids and Accessories

WLngtv$5.3376 rev

1y ago

What buyers say about tube key

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use15%

“Easy to use”

Quality-Overall14%

“Excellent product”

Oral Hygiene11%

“Works great and helps get all the toothpaste out of the tube”

Advertised Vs Actual Product9%

“Works as advertised”

Efficiency8%

“Very effective in getting the job done”

Strength6%

“Its sturdy easy to handle”

Value For Money5%

“Worth Price”

Size-Overall3%

“Fits perfect”

Design-Overall3%

“A solid design”

Durability3%

“seems to be made of durable materials”

What buyers complain about

Size-Overall12%

“Kinda large”

Functionality-Overall11%

“Doesn't do what it's suppose to”

Oral Hygiene10%

“These dont work on plastic tooth paste tubes”

Ease Of Use9%

“Difficult to handle”

Value For Money6%

“it is expensive”

Weight Heavy5%

“Bulky,”

Grip4%

“Slips off tube”

Quality-Overall3%

“Poor quality”

Material Quality2%

“I would probably get a different material”

Strength2%

“Feels a Bit Flimsy”

Top return reasons

Size-Overall31%

Functionality-Overall29%

Weight Heavy7%

Advertised Vs Actual Product7%

Compatibility-Overall3%

Ease Of Use3%

Defective Material/Parts3%

Oral Hygiene2%

Quality-Overall2%

Durability1%

Common questions

Is tube key profitable to sell on Amazon United States?: The niche generates $149K/yr across 17 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Skip it (47/100).
How competitive is the tube key niche?: 17 brands and 26 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in tube key?: Top complaints mined from reviews: Size-Overall, Functionality-Overall, Oral Hygiene. The return rate is 1.4%.
When does demand for tube key peak?: Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the tube key niche?: Listings span $4.51–$13.98; the average listing price is $8.38 (sweet spot $15–$100). The average incumbent carries 1,762 reviews — the moat a new listing must climb.

tube key

tube key market data

Competition & brand share

Demand & seasonality

Top tube key search terms