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Trunature Lutein and Zeaxanthin

Fail

The top 5 products take 89% of clicks, so Trunature Lutein and Zeaxanthin is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$58K/yr17K searches / yr
90-day growth
+3.0%search demand this quarter
Competition
89%top-5 click share · 4 brands · 89 sellers

Flapen Score

Trunature Lutein and Zeaxanthin against its category

The dotted line is the Health & Household average. Past it, Trunature Lutein and Zeaxanthin is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trunature Lutein and Zeaxanthin market on Amazon at a glance

Shoppers on Amazon United States searched for Trunature Lutein and Zeaxanthin 17K times last year and spent an estimated $58K. The top 5 brands take 96% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
+3.0%
Conversion, latest week
9.4%
Market size, estimated
$58Ka year
Peak month
January1.5× the quietest month
Top search term
trunature lutein and zeaxanthin14K searches a year

02 · Price

A sale here is worth $36.57.

Listings sell for $36.57 on average, from $16.75 to $68.15. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $36.57 that is $9K to $18K a year per listing.

Average price
$36.57inside the $15 to $100 sweet spot
Price range
$16.75–$68.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$9K–$18K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

11% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #160 within Antioxidants. It carries 1,145 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
56%
Out of stock, average day
6.6%
Average rank
#160in Antioxidants
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,145per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Trunature Lutein and Zeaxanthin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

89

Top-5 brand share

96%

Top 20: 96%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 26%
  • Brand 34%
  • Brand 43%
  • Brand 53%

Demand

Trunature Lutein and Zeaxanthin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '24Prime Day '25Spike '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Trunature Lutein and Zeaxanthin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trunature lutein and zeaxanthin14K/yr
  • trunature vision complex lutein & zeaxanthin 140 softgels2K/yr
  • trunature lutein & zeaxanthin 140 softgels787/yr

Reviews and returns

What reviews say buyers love and hate about Trunature Lutein and Zeaxanthin

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Eye-Hygiene”
7%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Too expensive”
A buyer, on “Value For Money”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Trunature Lutein and Zeaxanthin questions

Answered from the same tracked data.