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Trump Wrapping Paper

Fail

Shoppers spend an estimated $55K a year here, so Trump Wrapping Paper is a Fail.

Flapen Score
34
34 / 100
Ranks 13,952 of 14,768 Health & Household niches · −15 vs the category median of 49
Market size
$55K/yr193K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
80%top-5 click share · 10 brands · 11 sellers

Flapen Score

Trump Wrapping Paper against its category

The dotted line is the Health & Household average. Past it, Trump Wrapping Paper is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trump Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Trump Wrapping Paper 193K times last year and spent an estimated $55K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
193K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
2.3%
Market size, estimated
$55Ka year
Peak month
December220.3× the quietest month
Top search term
trump wrapping paper90K searches a year

02 · Price

A sale here is worth $12.41.

Listings sell for $12.41 on average, from $4.52 to $19.98. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $12.41 that is $9K to $12K a year per listing.

Average price
$12.41under the $15 to $100 sweet spot
Price range
$4.52–$19.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
$9K–$12K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 24.5% of listings are out of stock. The average listing ranks #2,671 within Gift Wrap Paper. It carries 161 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
83%
Out of stock, average day
24.5%
Average rank
#2,671in Gift Wrap Paper
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
161per listing
Listings tracked
12

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
21 months

Products

Top Trump Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

11

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

9%

  • Brand 134%
  • Brand 218%
  • Brand 314%
  • Brand 410%
  • Brand 510%
  • Brand 65%
  • Open — no brand owns it (4 brands, 9%)

Demand

Trump Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 220.3×

Search terms

Top Trump Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trump wrapping paper90K/yr
  • donald trump wrapping paper18K/yr
  • trump wrapping paper birthday3K/yr
  • maga wrapping paper9K/yr
  • trump christmas wrapping paper30K/yr
  • trump wrapping paper christmas30K/yr
  • donald trump christmas wrapping paper7K/yr
  • donald trump wrapping paper christmas3K/yr
  • maga christmas wrapping paper3K/yr

Reviews and returns

What reviews say buyers love and hate about Trump Wrapping Paper

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Gifting Purpose”
62%of negative reviews mention “Thickness”
0.9%of orders come back
“Paper was thin”
A buyer, on “Thickness”62% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Trump Wrapping Paper questions

Answered from the same tracked data.