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Trump Toilet Paper

Fail

The top 5 products take 86% of clicks, so Trump Toilet Paper is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$73K/yr99K searches / yr
90-day growth
+37.1%search demand this quarter
Competition
86%top-5 click share · 7 brands · 8 sellers

Flapen Score

Trump Toilet Paper against its category

The dotted line is the Health & Household average. Past it, Trump Toilet Paper is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trump Toilet Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Trump Toilet Paper 99K times last year and spent an estimated $73K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +37.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
+37.1%
Conversion, latest week
5.7%
Market size, estimated
$73Ka year
Peak month
December5.9× the quietest month
Top search term
trump toilet paper66K searches a year

02 · Price

A sale here is worth $12.87.

Listings sell for $12.87 on average, from $7.26 to $18.05. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $12.87 that is $6K to $10K a year per listing.

Average price
$12.87under the $15 to $100 sweet spot
Price range
$7.26–$18.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$6K–$10K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #2,879 within Tissues, Toilet Paper & Sprays. It carries 1,816 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
12.1%
Average rank
#2,879in Tissues, Toilet Paper & Sprays
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
1,816per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Trump Toilet Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

8

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

2%

  • Brand 135%
  • Brand 226%
  • Brand 317%
  • Brand 414%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Trump Toilet Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KPrime Day '24Spike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.9×

Search terms

Top Trump Toilet Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trump toilet paper66K/yr
  • donald trump toilet paper24K/yr
  • toilet paper with trumps face on it3K/yr
  • trump toilet paper roll3K/yr
  • trumps toilet paper3K/yr

Reviews and returns

What reviews say buyers love and hate about Trump Toilet Paper

We read the reviews and the return reasons for every product selling here.

56%of positive reviews mention “Gifting Purpose”
33%of negative reviews mention “Value For Money”
1.0%of orders come back
“BUT THE PRICE IS TO MUCH”
A buyer, on “Value For Money”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Trump Toilet Paper questions

Answered from the same tracked data.