Trumedic Neck and Shoulder Massager
FailThe top 5 brands take 100% of clicks, so Trumedic Neck and Shoulder Massager is a Fail.
- Flapen Score
- 37 / 100Ranks 13,285 of 14,768 Health & Household niches · −12 vs the category median of 4937
- Market size
- $471K/yr194K searches / yr
- 90-day growth
- -2.4%search demand this quarter
- Competition
- 90%top-5 click share · 3 brands · 10 sellers
Flapen Score
Trumedic Neck and Shoulder Massager against its category
The dotted line is the Health & Household average. Past it, Trumedic Neck and Shoulder Massager is stronger. Inside it, weaker.
Market
The Trumedic Neck and Shoulder Massager market on Amazon at a glance
Shoppers on Amazon United States searched for Trumedic Neck and Shoulder Massager 194K times last year and spent an estimated $471K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $471K a year.
- Searches, last 12 months
- 194K
- Growth, 90 days vs prior 90
- -2.4%
- Conversion, latest week
- 5.5%
- Market size, estimated
- $471Ka year
- Peak month
- December4.1× the quietest month
- Top search term
- nekteck shiatsu neck and back massager28K searches a year
02 · Price
A sale here is worth $44.48.
Listings sell for $44.48 on average, from $30.56 to $62.70. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At $44.48 that is $56K to $67K a year per listing.
- Average price
- $44.48inside the $15 to $100 sweet spot
- Price range
- $30.56–$62.70
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $56K–$67K
- Returns
- 7.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,987 within Electric Massagers. It carries 38,167 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #2,987in Electric Massagers
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 38,167per listing
- Listings tracked
- 8
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Trumedic Neck and Shoulder Massager products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Brand 176%
- Brand 216%
- Brand 38%
- Open — no brand owns it (0%)
Demand
Trumedic Neck and Shoulder Massager search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 4.1×
Search terms
Top Trumedic Neck and Shoulder Massager search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nekteck shiatsu neck and back massager28K/yr
- nekteck neck massager56K/yr
- nekteck31K/yr
- resteck neck and back massager15K/yr
- invospa shiatsu neck and back massager6K/yr
- trumedic neck and shoulder massager7K/yr
- invospa7K/yr
- necktech neck massager8K/yr
- invospa neck and shoulder massager10K/yr
- nektek4K/yr
Reviews and returns
What reviews say buyers love and hate about Trumedic Neck and Shoulder Massager
We read the reviews and the return reasons for every product selling here.
“Broke after less than 6 months”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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FAQ
Common Trumedic Neck and Shoulder Massager questions
Answered from the same tracked data.