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Truly Free Laundry Detergent

Maybe

Buyers convert on 16.7% of searches. But demand is soft, at -21.3% this quarter, so Truly Free Laundry Detergent is a Maybe.

Flapen Score
61
61 / 100
Top 9% of 14,768 Health & Household niches · +12 vs the category median of 49
Market size
$3.6M/yr826K searches / yr
90-day growth
-21.3%search demand this quarter
Competition
57%top-5 click share · 8 brands · 511 sellers

Flapen Score

Truly Free Laundry Detergent against its category

The dotted line is the Health & Household average. Past it, Truly Free Laundry Detergent is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Truly Free Laundry Detergent market on Amazon at a glance

Shoppers on Amazon United States searched for Truly Free Laundry Detergent 826K times last year and spent an estimated $3.6M. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 16.7% of those searches ended in a purchase.

Shoppers searched for this 826K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.6M a year.

Searches, last 12 months
826K
Growth, 90 days vs prior 90
-21.3%
Conversion, latest week
16.7%
Market size, estimated
$3.6Ma year
Peak month
January3.8× the quietest month
Top search term
truly free160K searches a year

02 · Price

A sale here is worth $25.86.

Listings sell for $25.86 on average, from $16.17 to $57.01. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At $25.86 that is $103K to $129K a year per listing.

Average price
$25.86inside the $15 to $100 sweet spot
Price range
$16.17–$57.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
4,000–5,000
Revenue per listing a year
$103K–$129K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #36 within Dishwashing. It carries 3,465 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
96%
Out of stock, average day
1.2%
Average rank
#36in Dishwashing
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
3,465per listing
Listings tracked
24

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
69 months

Products

Top Truly Free Laundry Detergent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

511

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

4%

  • Brand 132%
  • Brand 228%
  • Brand 316%
  • Brand 412%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Truly Free Laundry Detergent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 3.8×

Search terms

Top Truly Free Laundry Detergent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • truly free160K/yr
  • pronounce dishwasher detergent93K/yr
  • truly free dishwasher detergent113K/yr
  • molly suds dishwasher detergent153K/yr
  • dirty labs dishwasher detergent85K/yr
  • molly suds dishwasher pods55K/yr
  • seventh generation dishwasher powder26K/yr
  • nellies dishwasher powder24K/yr
  • seventh generation dishwasher detergent powder25K/yr
  • mollys suds dishwasher pods17K/yr

Reviews and returns

What reviews say buyers love and hate about Truly Free Laundry Detergent

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Ease Of Cleaning”
23%of negative reviews mention “Ease Of Cleaning”
0.4%of orders come back
“DOES NOT CLEAN”
A buyer, on “Ease Of Cleaning”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Truly Free Laundry Detergent questions

Answered from the same tracked data.