Truly Free Laundry Detergent
MaybeBuyers convert on 16.7% of searches. But demand is soft, at -21.3% this quarter, so Truly Free Laundry Detergent is a Maybe.
- Flapen Score
- 61 / 100Top 9% of 14,768 Health & Household niches · +12 vs the category median of 4961
- Market size
- $3.6M/yr826K searches / yr
- 90-day growth
- -21.3%search demand this quarter
- Competition
- 57%top-5 click share · 8 brands · 511 sellers
Flapen Score
Truly Free Laundry Detergent against its category
The dotted line is the Health & Household average. Past it, Truly Free Laundry Detergent is stronger. Inside it, weaker.
Market
The Truly Free Laundry Detergent market on Amazon at a glance
Shoppers on Amazon United States searched for Truly Free Laundry Detergent 826K times last year and spent an estimated $3.6M. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 16.7% of those searches ended in a purchase.
Shoppers searched for this 826K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.6M a year.
- Searches, last 12 months
- 826K
- Growth, 90 days vs prior 90
- -21.3%
- Conversion, latest week
- 16.7%
- Market size, estimated
- $3.6Ma year
- Peak month
- January3.8× the quietest month
- Top search term
- truly free160K searches a year
02 · Price
A sale here is worth $25.86.
Listings sell for $25.86 on average, from $16.17 to $57.01. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At $25.86 that is $103K to $129K a year per listing.
- Average price
- $25.86inside the $15 to $100 sweet spot
- Price range
- $16.17–$57.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $103K–$129K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #36 within Dishwashing. It carries 3,465 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 96%
- Out of stock, average day
- 1.2%
- Average rank
- #36in Dishwashing
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 3,465per listing
- Listings tracked
- 24
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Truly Free Laundry Detergent products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pronounce Dishwasher Detergent Powder - Cleaner Ingredients Fragrance Free - Ultra Concentrated Cuts Grease and Grime Dishwasher Pods Alternative. (80 Loads Unscented)
- Price
- $26.22
- Rating
- 4.6/5
- Reviews
- 835
- Age
- 1y ago

Truly Free Dishwasher Detergent Powder | Natural Dish Detergent Dishwasher Soap | Plastic Free Plant-Based Clean Heavy Duty Hard Water Stain & Grease Remover | Fragrance Free | 12.5 oz (Pack of 1)
- Price
- $16.67
- Rating
- 4.7/5
- Reviews
- 1,613
- Age
- 5y ago

Mollys Suds Dishwasher Pods | Clean Dishwasher Detergent Cuts Grease & Rinses Clean (Residue-Free) for Sparkling Dishes | 120 Auto-Release Tabs (Unscented)
- Price
- $34.84
- Rating
- 4.3/5
- Reviews
- 9,197
- Age
- 3y ago

Dirty Labs | Dishwasher Detergent and Booster | Scent Free | 48 Loads (1 lb) | Ultra Clean Spot Free Quick Wash Optimized | Hyper Concentrated
- Price
- $21.13
- Rating
- 4.4/5
- Reviews
- 2,950
- Age
- 3y ago

Mollys Suds Dishwasher Pods | Clean Dishwasher Detergent Cuts Grease & Rinses Clean (Residue-Free) for Sparkling Dishes | 60 Auto-Release Tabs (Unscented)
- Price
- $19.92
- Rating
- 4.3/5
- Reviews
- 9,197
- Age
- 4y ago
Trending
estimated 90-day click momentum
Pronounce Dishwasher Detergent - Cleaner Ingredients Fragrance Free - Ultra Concentrated Dish Soap Cuts Grease and Grime Dishwasher Pods Alternative. (40 Loads Unscented)
- Price
- $17.19
- Rating
- 4.6/5
- Reviews
- 835
- Age
- 7mo ago

Branch Basics Dishwasher Tablets 60 Ct | Plastic-Free Fragrance-Free Human-Safe Dishwasher Pods Replacement | Delivers a Powerful Clean Without Harsh Chemicals
- Price
- $26.44
- Rating
- 4.6/5
- Reviews
- 341
- Age
- 1y ago

Seventh Generation Free and Clear Dishwasher Detergent Powder 75 oz
- Price
- $22.88
- Rating
- 4.6/5
- Reviews
- 630
- Age
- 22y ago

Mollys Suds Dishwasher Powder | Clean Dishwasher Detergent Cuts Grease & Rinses Clean (Residue-Free) for Sparkling Dishes | 60 Loads (Unscented)
- Price
- $17.75
- Rating
- 4.3/5
- Reviews
- 9,197
- Age
- 1y ago

Truly Free Natural Laundry Detergent for Sensitive Skin | Eco Friendly Plant Based Baby Clothes Safe | Clean & Easy Powder to Liquid 3 Pack Detergent + 1 Refillable Jug | Signature Scent 150 Loads
- Price
- $46.38
- Rating
- 4.3/5
- Reviews
- 2,178
- Age
- 3y ago
Newest
by launch date
Pronounce Dishwasher Detergent - Cleaner Ingredients Fragrance Free - Ultra Concentrated Dish Soap Cuts Grease and Grime Dishwasher Pods Alternative. (40 Loads Unscented)
- Price
- $17.19
- Rating
- 4.6/5
- Reviews
- 835
- Age
- 7mo ago

Mollys Suds Dishwasher Powder | Clean Dishwasher Detergent Cuts Grease & Rinses Clean (Residue-Free) for Sparkling Dishes | 60 Loads (Unscented)
- Price
- $17.75
- Rating
- 4.3/5
- Reviews
- 9,197
- Age
- 1y ago

Pronounce Dishwasher Detergent Powder - Cleaner Ingredients Fragrance Free - Ultra Concentrated Cuts Grease and Grime Dishwasher Pods Alternative. (80 Loads Unscented)
- Price
- $26.22
- Rating
- 4.6/5
- Reviews
- 835
- Age
- 1y ago

Branch Basics Dishwasher Tablets 60 Ct | Plastic-Free Fragrance-Free Human-Safe Dishwasher Pods Replacement | Delivers a Powerful Clean Without Harsh Chemicals
- Price
- $26.44
- Rating
- 4.6/5
- Reviews
- 341
- Age
- 1y ago

Truly Free Dryer Angel - Natural Dryer Sheet Alt Non-Toxic Reusable Fabric Softener Booster Sheets Safe for Babies & Sensitive Skin Laundry Essentials - Signature Scent - 1 Refillable Pack + 1 Fill
- Price
- $21.03
- Rating
- 4.5/5
- Reviews
- 337
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
511
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 96%
Open market
4%
- Molly's Suds32%
- Truly Free28%
- Pronounce16%
- Dirty Labs12%
- Seventh Generation5%
- BLUELAND3%
- Open — no brand owns it (2 brands, 4%)
Demand
Truly Free Laundry Detergent search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 3.8×
Search terms
Top Truly Free Laundry Detergent search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- truly free160K/yr
- pronounce dishwasher detergent93K/yr
- truly free dishwasher detergent113K/yr
- molly suds dishwasher detergent153K/yr
- dirty labs dishwasher detergent85K/yr
- molly suds dishwasher pods55K/yr
- seventh generation dishwasher powder26K/yr
- nellies dishwasher powder24K/yr
- seventh generation dishwasher detergent powder25K/yr
- mollys suds dishwasher pods17K/yr
Reviews and returns
What reviews say buyers love and hate about Truly Free Laundry Detergent
We read the reviews and the return reasons for every product selling here.
“DOES NOT CLEAN”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Truly Free Laundry Detergent questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









